This talk discusses,in detail, the design process that our teams follow within the agile development of products, in-depth process details for how to build new products, and how to build up an innovation pipeline. Throughout the talk diverse techniques that can be applied in an innovation lifecycle such as contextual inquiries, diary studies, expert reviews, affinity mapping and personas, are discussed.

1. M E T H O D S
EXPERIENCE DESIGN
Working as an agile Experience Designer (XD)
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

2. AGILE DESIGN
PROCESS
From Discovery through to Delivery
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 2

3. DESIGN PROCESS
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 3

4. DESIGN PROCESS
4
The discover/research stage
delivers just enough
qualitative and quantitative
data to have confidence to
understand the customer.
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

5. DESIGN PROCESS
5
Using our Discover insights,
we build a picture of our
customer, the market, how
to differentiate and the
value that we could deliver.
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

6. DESIGN PROCESS
6
We use collaborative
techniques for visualising
and prototyping ideas to
rapidly get feedback and
validation with customers.
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

7. DESIGN PROCESS
7
Starting with an Inception.
we’ll use our product
backlog to implement the
user stories. Our delivery
process is continuous so we
apply an iterative approach
to design.
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

8. EXPERIENCE DESIGN PROCESS
Double Down
PIVOT
Abandon
Change direction
Double Down
DESIGN 8
VISIONING
WORKSHOP
Disruptive promise
& Research Goals
MVP
MVP
INCEPTION
MVP
DESIGN
WORKSHOP
VISIONING
RESEARCH
WORKSHOP
SPRINT
Scope & Goals
Research insights
1-3 days days to weeks 3-12 days 6-12 weeks RESEARCH
SPRINT
Research insights
BUILD
BUILD
WORKSHOP
Scope & Goals
BUILD
DESIGN TEST
DESIGN TEST
DESIGN TEST
REFINE
Abandon
DESIGN BUILD
REFINE
Double Down
Abandon
VISIONING
WORKSHOP
Disruptive promise
& Research Goals
WORKSHOP
Scope & Goals
RESEARCH
SPRINT
Research insights
REFINE
WORKSHOP
Disruptive promise
& Research Goals
REFINE
DISCOVER / DEFINE DESIGN DELIVER
1-3 days days to weeks 3-12 days 6-12 weeks • Kickoff
• Business
context
• Business
Model Canvas
• Elevator Pitch
• Empathy
Maps
• Customer
Journey Map
• Sketching
workshop
• Research Plan
• Competitive
Review
• Prototype
• Recruit users
• Create
Survey
• Conduct user
research /
interviews /
contextual enquiry /
user testing
• Survey in field
• Diary Study
• Conduct user
research /
interviews /
contextual enquiry /
user testing
• Survey in field
• Diary Study
• Prototype
• Customer
Research Findings
• Personas
• Customer journey
sketch board
• Site Blueprint
• Retrospective
• Futurespective
• Plan next steps
INCEPTION
• Epics / Story-writing
• Trade-off sliders
• Logical Scope
• Technical Vision
• Estimation
• Prioritisation
• CFRs
• RAIDs
• Release-planning
• Stakeholder Map
• Communication Plan
• Detailed story-writing
• Iteration Planning
• Velocity
• User testing
• Showcases
• Retrospectives
• AB Testing
1-3 days days to weeks 3-12 days 6-12 weeks 6-12 weeks
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

9. EXPERIENCE DESIGN PROCESS
BUILD
WORKSHOP Lots of ideas
Business priority +
WORKSHOP Lots of ideas INCEPTION
Business priority +
WORKSHOP Lots of ideas
Business priority +
ideation
Change direction
Double Down
LIGHTWEIGHT
TESTING
LIGHTWEIGHT
TESTING
BUILD
Few best ideas
Few best ideas
BEST
IDEAS
MADE
BETTER
BUILD
BUILD
BUILD
BUILD
DESIGN TEST
REFINE
ideation
DISCOVERY DEFINE DESIGN DELIVER
DAYS DAYS WEEKS • Survey
• Kickoff
• Ideation
• Prototype
• Prototype
• Customer Journey
workshop
sketch board
• Competitive Review
• Business context
• User testing
• User testing
• Collaborative
• User testing
• Customer Interviews
• Customer
sketching
findings
Insights
• Contextual Enquiry
• Showcase
• Prioritise the
• Personas
opportunities
• User Journeys
• 1- 2 week Inception
• story-writing, estimation
• release-planning
• design/build/test
• Measure & iterate
MVP
WORKSHOP
Scope & Goals
RESEARCH
SPRINT
Research insights
DESIGN TEST
REFINE
DESIGN TEST
REFINE
PIVOT
Abandon
days to weeks 3-12 days 6-12 weeks 6-12 weeks
BEST
IDEAS
MADE
BETTER
DESIGN TEST
REFINE
DAYS DAYS WEEKS
ideation
LIGHTWEIGHT
TESTING
Few best ideas
BEST
IDEAS
MADE
BETTER
DESIGN TEST
REFINE
DAYS DAYS WEEKS
RESEARCH WORKSHOP Lots of ideas
Business priority +
ideation
LIGHTWEIGHT
TESTING
Few best ideas
BEST
IDEAS
MADE
BETTER
DESIGN TEST
REFINE
DAYS DAYS WEEKS
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

10. DESIGN
TECHNIQUES
Methods and tools to shape the user experience
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 10

11. DISCOVER /
RESEARCH
Methods for understanding and exploration
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 11

12. EXPERT REVIEW
Desktop evaluation of an existing product
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 12

13. COMPETITOR
REVIEW
Comparing the competitor options
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 13

14. CONTEXTUAL
ENQUIRY
Go and see, get inspired
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 14

15. DIARY STUDIES
Long-term understanding of user behaviors and usage scenarios.
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 15

16. FOCUS GROUPS
Qualitative customer feedback
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 16

17. SURVEYS
Generating quantitative customer data
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 17

18. INNOVATION LAB
Co-design with your customers
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 18

19. DEFINE
Methods for synthesising insights and identifying opportunities
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 19

20. AFFINITY MAPPING
Organise and prioritise
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 20

21. EMPATHY MAPS
Modeling your target users
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 21

22. PERSONAS
Modeling your target users
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 22

23. USER JOURNEY
Mapping customer touch-points and experiences across channels
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 23

24. DESIGN
Generating ideas and prototyping our designs
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 24

25. IDEATION
Co-design with your customers
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 25

26. COLLABORATIVE
SKETCHING
Generating many ideas in a short time
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 26

27. PROTOTYPE
Design validation
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 27

28. DELIVER
From inception to delivery
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 28

29. RELEASE PLAN
Planning to deliver, not delivering to a plan
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 29

30. RELEASE PLAN
INCEPTION DELIVERY (DEVELOP & DEPLOY)
ITERATIONS > i1 i2 i3 i4 i5 i6 i7 i8 i9
RELEASE 1 RELEASE 2 RELEASE 3n
#1
-------------- --- ----
#2
-------------- --- ----
#3
-------------- --- ----
#4
-------------- --- ----
#5
-------------- --- ----
#6
-------------- --- ----
#7
-------------- --- ----
#8
-------------- --- ----
#9
-------------- --- ----
#10
-------------- --- ----
#11
-------------- --- ----
#12
-------------- --- ----
#13
-------------- --- ----
#14
-------------- --- ----
#15
-------------- --- ----
#16
-------------- --- ----
#17
-------------- --- ----
#18
-------------- --- ----
#19
-------------- --- ----
#20
-------------- --- ----
#21
-------------- --- ----
#22
-------------- --- ----
#23
-------------- --- ----
#24
-------------- --- ----
#25
-------------- --- ----
#26
-------------- --- ----
#27
-------------- --- ----
#28
-------------- --- ----
#29
-------------- --- ----
UX DEBT
#5
-------------- --- ----
#8
-------------- --- ----
#9
-------------- --- ----
UX SPIKE
#EPIC
-------------- --- ----
* RELEASE
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

31. TEAM COMMUNICATIONS
Daily standups *****************
Story kick-offs * * *
#1
-------------- --- ----
#2
-------------- --- ----
#3
-------------- --- ----
#4
-------------- --- ----
#5
-------------- --- ----
#6
-------------- --- ----
#7
-------------- --- ----
#8
-------------- --- ----
#9
-------------- --- ----
#10
-------------- --- ----
#11
-------------- --- ----
#12
-------------- --- ----
#13
-------------- --- ----
#14
-------------- --- ----
Design huddles
User testing *
*
*
* * *
* * *
* * *
IPM – Iteration Planning Meeting *
*
*
*
* Stakeholder showcases *
* Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

32. USER TESTING
Validating our design quickly
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 32

33. ANALYTICS
Measuring how our products are performing
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com 33

34. THANK YOU
For any questions
contact ThoughtWorks Germany
www.thoughtworks.com
@thoughtworks
Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com