The Rise Of China

•

1,056 gefällt mir•76,496 views

The Chinese market is an obvious source of inspiration, talent, and opportunity for Australian businesses. But tackling such a complex market needs considerable context, insight, and cultural understanding. At ThoughtWorks Live Australia 2016, Angela Ferguson and Hu Kai shared stories and learnings around the level of upfront preparation, commitment, and assessment needed to ensure the best chance of success in the Chinese market.

Wirtschaft & Finanzen

RISE OF CHINA
Kai Hu & Ange Ferguson
1
@ange_ferguson

3
58%
smartphone
marketshare
7
NEW
mega
cities

4109 Million
middle class in China mainland by 2015
$30,000
annual personal income
RISE OF MIDDLE CLASS

CONTINUOUS
DESIGN &
IMPROVEMENT
CHINA AUSTRALIA

‣  PROPERTY
SEARCHING
STRENGTHEN
SERVICE
‣  LISTING
VIEWING
‣  REACHING OUT
TO AGENTS
KNOWLEDGE
LEARNING+
OMNI CHANNEL
SHARING+
LOCAL CUSTOMER
SERVICE+

Weitere ähnliche Inhalte

Was ist angesagt?

I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker. What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

Good Guide to a Great Podcast

Seth Price

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

Inspired Storytelling: Engaging People & Moving Them To Action

Kelsey Ruger

10 Steps great leaders take when things go wrong

GetSmarter

2017 holiday survey: An annual analysis of the peak shopping season

Deloitte United States

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

IQ Work Hacks : Verbal communication

InterQuest Group

Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.

The power of creative collaboration

Table19

Winning competition through organizational agility

McKinsey & Company

Microsoft to Acquire LinkedIn: Overview for Investors

Microsoft

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

28 Pitching Essentials

Michael Parker

Go Viral on the Social Web: The Definitive How-To guide!

XPLAIN

Generation Z: It's Complicated

Randy Ziegenfuss, Ed.D.

The Designer's Guide to Startup Weekend

Iryna Nezhynska

When, Where & How AI Will Boost Federal Workforce Productivity

accenture

The Hero's Journey (For movie fans, Lego fans, and presenters!)

Dan Roam

ChatGPT What It Is and How Writers Can Use It.pdf

Adsy

Digital globalization: The new era of global flows

McKinsey & Company

Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage. And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy. The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.

How to Successfully Run a Remote Team

Weekdone.com

If we thought the pandemic years were an era of dramatic cultural and digital transformation, think again. 2023 is the year of the “multiverse,” where technological and macro changes continue accelerating at stunning rates leaving SaaS builders, founders, and investors breathless. On one side of the cloud economy, founders and CEOs are weathering some of the most challenging storms since 2000 and the ‘08 Recession. Rising interest rates have evaporated the cheap equity of recent years forcing startups to reduce burn and drive towards efficient growth. The Silicon Valley Bank crisis drove even more uncertainty into an already fragile environment. But amidst the anxiety and turmoil, the tech ecosystem has witnessed something potentially as world-changing as electricity: a string of AI advancements that may prove to define technology and society for generations to come. The Large Language Model revolution is one of the most significant developments in computing history. We believe artificial intelligence will not only multiply software and human capabilities, but also completely transform and expand the cloud economy in the process. In The State of the Cloud, Bessemer provides a founder’s guide on navigating the financing ecosystem for what will likely be the next 18-24 months. We also explore Bessemer’s view on the cloud economy and the AI imperatives that SaaS leaders must enact today or else be left behind. Read the full report: https://www.bvp.com/atlas/state-of-the-cloud-2023

State of the Cloud 2023—The AI era

Bessemer Venture Partners

Banish The Buzzwords

Was ist angesagt? (20)

Good Guide to a Great Podcast

Inspired Storytelling: Engaging People & Moving Them To Action

10 Steps great leaders take when things go wrong

2017 holiday survey: An annual analysis of the peak shopping season

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

IQ Work Hacks : Verbal communication

The power of creative collaboration

Winning competition through organizational agility

Microsoft to Acquire LinkedIn: Overview for Investors

28 Pitching Essentials

Go Viral on the Social Web: The Definitive How-To guide!

Generation Z: It's Complicated

The Designer's Guide to Startup Weekend

When, Where & How AI Will Boost Federal Workforce Productivity

The Hero's Journey (For movie fans, Lego fans, and presenters!)

ChatGPT What It Is and How Writers Can Use It.pdf

Digital globalization: The new era of global flows

How to Successfully Run a Remote Team

State of the Cloud 2023—The AI era

Banish The Buzzwords

Andere mochten auch

Report facebook fanpage

FlamingoCorp

Facebook Proposal

jaylorenzen

The Art of the Presentation

Jeffrey Stevens

Mobile-First SEO - The Marketers Edition #3XEDigital

Aleyda Solís

Monthly Report For Your Business

Ryan McCready

The name of Athens, connected to the name of its patron goddess Athena, originates from an earlier Pre- Greek language. The etiological myth explaining how Athens acquired this name through the legendary contest between Poseidon and Athena was described by Herodotus, Apollodorus, Ovid, Plutarch, Pausanias and others. Plato, in his dialogue Cratylus, offers his own etymology of Athena's name connecting it to the phrase ἁ θεονόα or hē theoû nóēsis (ἡ θεοῦ νόησις, 'the mind of god')

The History of Athens

Ryan McCready

CREATIVE & CO Presentation

Ryan McCready

Yearly Corporate Report 2017

Ryan McCready

Learn BEM: CSS Naming Convention

In a Rocket

The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do. Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others. Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” Enjoy the slides and a sense of humor is advised.

How NOT to Run Your Company – Lessons Learned

Weekdone.com

The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response. Check out these examples of how brands used in conveying their message through branding and banner advertisement. Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/

10 Color Banner Design Inspiration

Bannersnack

Tips from Calvin and Hobbes on how to be a good customer

Freshdesk Inc.

500 Demo Day Batch 19: Gluwa

500 Startups

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

ux singapore

Clickbait: A Guide To Writing Un-Ignorable Headlines

Venngage

From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Intuit Inc.

Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

How a Strong Brand Boosts B2B Demand

GYK Antler

Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world. This actionable webinar will show you how you can keep your employees happy and productive. See the recording of the webinar: http://bit.ly/2gjJg3o Get all the free bonuses and extra tips: http://bit.ly/2g7Q3xM Content by Officevibe, the simplest tool for a greater workplace.

10 Engagement Lessons Learned From 1 Million Survey Answers

D B

What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war. As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?

Activism x Technology

WebVisions

Prototyping is an attitude

With Company

Andere mochten auch (20)

Report facebook fanpage

Facebook Proposal

The Art of the Presentation

Mobile-First SEO - The Marketers Edition #3XEDigital

Monthly Report For Your Business

The History of Athens

CREATIVE & CO Presentation

Yearly Corporate Report 2017

Learn BEM: CSS Naming Convention

How NOT to Run Your Company – Lessons Learned

10 Color Banner Design Inspiration

Tips from Calvin and Hobbes on how to be a good customer

500 Demo Day Batch 19: Gluwa

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

Clickbait: A Guide To Writing Un-Ignorable Headlines

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

How a Strong Brand Boosts B2B Demand

10 Engagement Lessons Learned From 1 Million Survey Answers

Activism x Technology

Prototyping is an attitude

Mehr von Thoughtworks

Design System as a Product - Maria Elena Duenias, Esther Butcher Design systems are a great example where web development and design meet. You can find innumerable resources on the internet, books and conferences on how to build them, and how they are exactly what your organization needs. But, building one requires a lot more than following a recipe. In this talk we are going to discuss how to build a design system as an internal product, and how it evolves to become what the users need.

Design System as a Product

The Rise Of China

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Mehr von Thoughtworks

Mehr von Thoughtworks (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The Rise Of China