ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada
3. Success is for those who can begin saying "I will succeed"
and say "I have succeeded" in the end.”
Mustafa Kemal Atatürk
4.
5. WHAT IS DESIGN?
Helping define the product strategy
Research and analysis
Defining interactions/behaviours of software
Creating the visual design
Engineering the UI through front end code
21. AGILE & LEAN
We believe that we can design and develop a mobile
optimised, minimal key buy journey in 3 months;
We will know we have been successful when we see an
increase in conversion and a decrease in bounce rate
ThoughtWorks & Hepsiburada
31. DESIRABLE
USABLE
USEFUL
CREDIBLE
FINDABLE
ACCESSIBLE
Customer
Value
ADVOCACY
CONVERSION
FREQUENCY
TRUST
VISIBLE
AVAILABLE
Business
Value
USER EXPERIENCE
38. HYPOTHESIS. EXPERIMENT
We believe providing a simple optimised landing page
a reduction in bounce rate & more searches
browsin g users and product shopp ers
when bounce is below 35% &
searches have increased above 25%
Will result in
For
We will know success
39. BA / IM
UX designer Product
RAPID LOW-FI DESIGN
56. HOW MIGHT WE
begin to see the product as the design,
and begin pairing to realise that together?
57. WHAT IS EXPERIENCE DESIGN?
Helping define the product strategy
Research and analysis
Defining interactions/behaviours of software
Creating the visual design
Engineering the UI through front end code