Anyone that labels him or herself a thought leader probably isn’t one. If someone else calls you a thought leader it's truly a compliment. Labeling yourself as one should be a red flag and at least a misdemeanor. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com thoughtleadershipleverage.com 917.741.1881 info@thoughtleadershipleverage.com Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.

1. Thought Leaders Should Inspire Change Leaders
Peter Winick

2. “Thought Leader”
• Quickly becoming over used
(is it Guru 2.0?)
• Anyone that labels him or herself a
thought leader probably isn’t one
• If someone else calls you a thought
leader it's truly a compliment
• Labeling yourself as one should
be a red flag

3. What True Thought Leaders Do Well
1. Introduce new ideas and concepts to others
they can improve their lives either on:
‐ Personal
‐ Team
‐ Organizational level
2. Make the concepts fun and relevant
3. Be passionate about your work
4. Be a true expert in your field

4. What True Thought Leaders Do Well
5. Inspire others to change something -
‐ Belief
‐ Behavior
‐ Process
that is better than the current way they are
doing something
‐ Way of leading
‐ Selling
‐ Operating
(Cont’d)

5. People read too many books on management,
leadership, personal development, sales…but don’t
take any action or implement the concepts.
Last and Most Important Point
Change is not easy and it is typically
best done in an incremental way.
A true thought leader should
actually inspire a change leader
to do something different based
on the thought leader's work.

6. Getting someone to grasp a concept
on an intellectual level while not the
easiest thing in the world to do, is
quite simple when you compare that
to getting someone to change a
belief, behavior or process.
Last and Most Important Point

7. About Peter Winick
• Peter Winick has over twenty years of
experience working with a variety of
thought leaders, authors and gurus to
help monetize their content through
books, keynote speaking, consulting,
and the creation of training services,
products and assessment tools. From
the strategic stage to the creation of
sales and marketing solutions, he
helps companies use thought
leadership as a strategic marketing
tool that drives business results. Visit
www.thoughtleadershipleverage.com
for more info.