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The next BIG thing in
Supply Chain and
Manufacturing -
Artificial Intelligence?!
Thorsten Schröer
Director & Industry Leader IBM Watson IoT
@ThorSchroeer
Thorsten Schroeer
CSCMP SUPPLY CHAIN LEADERSHIP FORUM
EUROPEAN CONFERENCE 2017
Barcelona, Spain May 19th, 2017
What is
Artificial Intelligence
3
>1890 Tabulating 1960 Programmable >2010 Cognitive
>80% of all data is dark and not used at all
20172013 2020
IBM, Google, Facebook, Amazon und Co
tun sich zusammen
8
9
AI / Watson in
IBM’s Supply Chain Operations
©2016 IBM Corporation 10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 5 9 13 17 21 25 29’60 ’90
~$2B
Hardware
and Systems
Management
A hardware company through 1990 … the emergence of Services
Database and Middleware
Services (including Maintenance)
IBM Revenue Mix
IBM Revenue
©2016 IBM Corporation 11
Hardware-Software-Services company…a dramatic transformation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 5 9 13 17 21 25 29
IBM Revenue Mix
Services
Financing
Hardware
and Systems
Management
Middleware
Analytics Platforms
Cloud IaaS/PaaS
Security
Software “Platforms”
’60 ’90’60 ’90 ’00 ’10 ’14
©2016 IBM Corporation 12
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 311 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 5 9 13 17 21 25 29
We are becoming a Cognitive Solutions & Cloud Platform company
IBM Revenue Mix
’60 ’90 ’00 ’10 ’14
Cognitive
Solutions
Services Cloud
Platform
Middleware
Analytics Platforms
Cloud IaaS/PaaS
Security
Financing
Hardware
and Systems
Management
IBM Supply chain has been also…….
Printers Retail StoreSemiconductor
System x PC & LaptopHarddisk
…and is now….
Mainframe / Z
Storage Disk
Tape Library
+15k People
Software
Power
15
IBM Supply Chain
Global Systems & Solutions Fulfillment Network
Solution
Centers
Guadalajara
Poughkeepsie
Vac, Hungary
Singapore
Global Systems & Solutions Fulfillment Network
Manufacturing
locations
2015 Revenue Supported: $81.7B
18K+ suppliers connected online
$7B in procurement saving annually
100% Purchase Orders electronic
>96% of Invoices electronic
Over 3.9M visits to eTools
Globally Integrated
Enterprise
2005 onwards
Transparent
Supply Chain
up to 2015
Cognitive
Supply Chain
>2015
§ Enterprise efficiencies
§ Streamlined Global processes
§ Information sharing
§ Advanced Analytics, Optimization, Data
Management
§ Supply Chain Transparancy
§ Network Orchestration, Trusted Transactions
§ Cognitive / Learning
§ Agile / Resilient/Mobile
§ Data Driven /Digitally Executed
We have deployed over 30 supply chain analytics
solutions with $100M+/year in benefits.
21
Part# 50W3214
QTY 100 pieces
Status: damaged
Part# 48Y5324
QTY 500 pieces
Status: usable but
delayed
Super-Taifun Meranti
Quelle: dpa / 15.09.2016
©	2016	IBM	Corporation 22
1 Identify &
Alert
2Analyze &
Understand
3 Interact &
Resolve
4 Learn
off-load customer orders
Run manual process
work-arounds
chase supply
shape demand
pull additional
parts
stop shipments
adjust mfg capacity
adjust test
times
prioritize
customer orders
pre-build orders
alert CF
on late
deliveries
substitute
parts
start unfirm orders / parallel assets
switch
shipping
lane
expedite
inbound
logistics
adjust
forecast
install 3rd shift
23
24
ALL EXPERIENCE IN ONE ROOM
– our original plan but we course corrected
©	2016	IBM	Corporation
25
26
SITUATIONAL AGILE TEAMS -
DEMOCRATIZED EXPERTISE
©	2016	IBM	Corporation
Pulse Points
in our Supply Chain
DEMAND /
FORECAST
SUPPLY / INVENTORY
ORDERS
ServiceabilityServiceability
Multi Tier
Critical Parts
Uncovered
Supply
Hub
Health
Delivery
Progression
SC
Risk
Quality Early
Warning
27
©	2016	IBM	Corporation
28
ALERT	!
Watson Supply Chain - Training
32©	2016	IBM	Corporation©	2016	IBM	Corporation
Hands Off – Eyes On
IBM Supply Chain’s Cognitive Journey…
Cognitive Butler Cognitive Moderator Cognitive Advisor
take minutes
locate, suggest, and invite available experts
Identify similar scenarios
Provide relevant information
Run cognitive
playbooks
Dynamic, personalized,
real-time Supply Chain
Expert on hand
Provide Options
35©	2016	IBM	Corporation
We teach Watson Supply Chain.
Test OperationDemand Planning Supply Order Mgmt Quality
#CognitiveSupplyChain
Augmenting Supply Chain Decisions
Supply Chain
Professionals
We	teach
Watson.
We	program
Advisory.
Operation	Center
Alerts
Resolution	Room
We	use	IBM’s	Cognitive
Data	Lake
We	utilize	Enterprise
Data	Sources.
36
©	2016	IBM	Corporation
We	gain	insights	
from	IoT.
We	upload
Data	into
Watson
Analytics.
We	analyze	data	recorded	
in	Blockchains
Watson	Q&A
#CognitiveSupplyChain 37
And
Watson
in SCM
outside
IBM?
Watson	IoT	Platform
Cognitive	Robot
Machine	
learning Text
Image
Natural	
Language
Watson	Cognitive	
Analytics
Foxbot	writes	
calligraphyHannover	Messe	2016
Voice	
recognition
40
Cognitive Equipment	Advisor
Worker	Assistance
Visual Inspection – Image Analytics
Blistering Defect of Paint
LCD Panel Inspection
Mobile phone chassis inspection
Acoustic & Noise Analytics
Watson	IoT
Global	Headquarters
Munich,	Germany
The next BIG thing in
Supply Chain and
Manufacturing -
Artificial Intelligence?!
Thorsten Schröer
Director & Industry Leader IBM Watson IoT
@ThorSchroeer
Thorsten Schroeer
CSCMP SUPPLY CHAIN LEADERSHIP FORUM
EUROPEAN CONFERENCE 2017
Barcelona, Spain May 19th, 2017

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