Tom Smith

London, United Kingdom United Kingdom

Product Marketing Lead, EMEA for Salesforce Marketing Cloud

Technology / Software / Internet

I've spent the majority of my career translating product value propositions into stories that gain customer's attention and relate to their business needs. I spend my days thinking about messaging, positioning, stories, content, insights and how to differentiate the products I own. Yet stories and content and positioning aren't worth it unless they deliver results. A big focus for me is figuring out what works in product marketing to drive top of the funnel demand, pipe maturation, and helping get the sales guys over the line. Why I love product marketing? You get to tell customer stories in the language of the customer, you get to interact and understand all facets of business, you get...