This document discusses Hall Pass Watches, a personal workout timing solution for the fitness industry. It was created to address the need for efficient interval timing in crowded gyms and outdoor workouts. The watch allows users to time workouts and intervals without using their smartphone. The company aims to market directly to athletes participating in functional fitness, circuit training, and HIIT. It has begun sales on Amazon and at the 2016 CrossFit Games. The founders have fitness industry experience and connections to help promote the product. Future plans include a companion app and new watch models. The goal is to differentiate from smartwatches by focusing specifically on interval training tools for athletes.

1. Functional Fitness has become exponentially
popular because it provides freedom and portability.
Interval Training because it generates quicker fat
loss and cardiovascular results.

2. 2
The Wearables Race has forgotten an important
segment of the fitness industry by focusing only
on steps and calories.
Athletes into Functional Fitness, Circuit
Training, High Intensity Interval Training
and outdoor workouts are doomed to time
workouts and intervals on their smartphone.
Hall Pass Watches is the only personal
workout timing solution for this large
segment of the fitness industry that has
been ignored.
Being Fit has a different
meaning to different people
2

3. 3
Idea was born
1 | As gym owners we noticed how inefficient it was for
different groups to share the same wall timer.
2 | Using your smartphone timer in a crowded gym was
very impractical.
3 | Turning to look at time went against posture and
correct movement.
4 | We needed an effective outdoor workout timing tool.

4. 4
We took the power of the
gym´s Wall Timer
and put it on your wrist
4

5. 55
Proven
Product
Market Fit:
pic sent by @009julian & @mirandaoldroyd
2 clients from Republic of Panama
@ncosta78
with @jackie585 & @simibenz
giving watch to Greg Glassman CrossFit Inc CEO with client & Oly Lifting legend @mikeburgener
with @matt1chan & @cherizle
with @wodcastpodcast hosts
with @biggcrossfit from Argentina
also used for SUP rowing interval training
friends & fans

6. 6
Consistent relevant quality industry content to
generate trust and reliability on:
Instagram
Facebook
YouTube
Website Blog
Paid Endorsers, Commision Endorsers
Affiliate and Rewarded Referrral Systems
Affiliate and Rewarded Referrral Systems
Marketing Strategy
6

7. 7
We use a Production Model, Expose the Problem,
Generate the feeling of convenience of owning one.
Engineering, Manufacturing, Marketing,
Customer Service and Fullfillment: All E-Tail
system. Everything is outsourced to profesionals
in their field and run online as descentralized as
possible.
We are the First company solving this
problem, include our patented variable
interval timer, Premium product and pricing.
Revenue Model

8. 8
Amazon Sales: June - August (2016): 65 units
sold. 20 units sold at the 2016 CrossFit Games.
Biggest takeaways: We had not marketed
enough, people loved the idea, but were not
prepared to buy a $135 product right then.
Another takeaway: Not having taken a GoPro
on our hats to film expressions on people´s
face when we told them our watch “Put the
power of the Wall Timer, on your wrist”.
2016
CrossFit
Games
20 UNITS
65 UNITS
Amazon
Sales
Current Revenue

9. 9
I personally practice CrossFit since 2009.
We Understand and live the
Functional Fitness Culture.
Well conected with industry leaders,
influencers, and knowldegeable on the
trusted sources.
My Job: Provide a Remarkable Customer
Service, Keep the Company’s Personality
always visible, indentify possible
competition and guarantee we are
always differentiated.
Go to Market Strategy
9

10. 10
Product
Model 2
Will have easy to change
straps and clip on protector
for user customization.
Model 1

11. 11
Main Competitor
Smart Watches that can run
any interval training app
We developed our own app, and are upgrading
it to a one-stop interval training app to be used
every single day for any possible workout for
smartwatch users.
App will use a freemium model on both
platforms and will provide branding and
encourage word of mouth.

12. 12
The Team
Thomas Patton
Chief OCD Officer
thomas@hallpasswatches.com
Senthil Rajamit
Chief Electric Engineer
Rainer Jürgens
Creative Director
Nathan Berg
Digital Marketing Specialist
Adriana Roquer
Branding & Appearance Commander
adriana@hallpasswatches.com
@hallpasswatches
www.hallpasswatches.com