The document outlines representations, codes and conventions, and audience attraction in the opening title sequence of "Mr Teddy". It represents the main character Sam as powerful through props like a gun and martini glass. It also shows some female representations but avoids overly sexualizing them. The sequence uses enigmatic codes over a simple narrative structure. It surveyed audiences on font choices and colors to ensure appeal and recognition for marketing the film.

1. Part 2- Evaluation of Mr Teddy
Opening title sequence
THIS DOCUMENT IS OUTLING THE KEY
ESSENTIALS THAT COULD NOT BE PLACED
INTO PART 1 DUE TO SIZING OF FILE.

2. Representations-
 Throughout our opening title sequence there was representation of
gender and this was fully embodied through the characters that were
in frame. It was clear that the white male that we used in our
opening title sequence was envisioned as powerful through the mis-
en0scene elements that were evident in the frame. Sam, had a gun
and was shot with a martini glass. This gave an insight into his life
and visually suggested that he was living a prestigious lifestyle as the
martini glass is stereotypically associated with the wealthy. This was
purposely used to emulate styles evident in previous opening tile
sequences such as Casino Royale; which in this narrative aided the
consumer, to vision that his lifestyle was of a wealthy male.
 We did to an extent show female representations through our
opening title sequence such as when Nicola walks in the film. She
stereotypically walked in a feminine manner, swinging her hip, her
clothing was also body-contacting showing to an extent her figure.
This corresponds to the findings of Laura Mulvey that females are
objectified as a sexual item for the pleasure of males. Nevertheless,
we avoided making her seem too sexualised as it would not appeal to
our audience but, self consciously we have appealed to the audience
that buy into films at exhibitions (young males of 12-16 years of
age).

3. More Representations-
 There was also a minor representation of
females seeming domesticated as it is a
female that hands over the glass of alcohol-
presenting females as subordinate to males
as the female is essentially satisfied the
males needs.
 The comical aspect touched upon a
representation of Sam, making him seem
very unprofessional as, he is ultimately
playing with a gun. The gun is envisioned
as a powerful weapon and to not use it
conventionally makes Sam seem
unintelligent as well as immature which is
contradicting to the nature of the job he
possess.

4. Codes and conventions-
 It was clear that conventionally the
opening title sequence that I made
collectively with my group abides by
many types of codes and conventions.
First of all, the opening title sequence
quite clearly uses no real structure it is
mainly enigmas which are applied which
rather then indicating the narrative,
indicated the thematics that may be
evident in the opening title sequence
which was satisfying because it meant
that we had the opportunity to think
away from a simplistic idea and have the
opportunity to best replicate this genre
through elements in filming such as
props etc.

5. Attracting our audience-
 In terms of the process that we applied to our opening
title sequence to try and attract our audience, we wanted
to try and consult some sort of demographic or audience
on each decision and process as we understand that our
ideology may get in the way and cause bias decisions that
do not necessarily lead to the opening title sequence being
good enough to make the consumers content.
 Some of the parts of our opening title sequence that we
surveyed a demographic on was the fonts ensuring that
the font was appealing and distinguishable as well as the
colour of the font. We also questioned on the font types of
the font of Mr Teddy the logo- this worked well essentially
because it meant that the most important font was
considered as ultimately this font would appear on poster,
trailers etc. making it an essential font. The font would
also need to become recognised within a community to
ensure that people who have previously seen the film
went to see it at exhibition.