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1000 Twitter Impressions Per Day In 2016 - 10 Easy Twitter Strategies To Increase Engagement

Twitter marketing can be challenging due to the volume of information being pushed to followers and the short survival time of most tweets. As an academic and marketer with an active following of several groups of people, I'm now in the positive position where my tweets average more than 1000 impressions per day (and, in some time periods, over 5000 impressions).

This presentation analyses my Twitter activity in early 2016, showcasing the tweets that were identified as the most successful. Based on the analysis, 10 strategies are identified that can be used to ensure high levels of Twitter engagement. The strategies are suitable for areas beyond academic circles and should apply equally to students, entrepreneurs, startup companies and others.

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1000 Twitter Impressions Per Day In 2016 - 10 Easy Twitter Strategies To Increase Engagement

  1. 1. 1000 Twitter Impressions Per Day in 2016 Dr. Thomas Lancaster cc: MightyBoyBrian - https://www.flickr.com/photos/97058136@N00
  2. 2. https://twitter.com/DrLancaster
  3. 3. 823 impressions January 2016 cc: martinak15 - https://www.flickr.com/photos/64636777@N03
  4. 4. "Today's interview on student cheating with @BBCRADIOKENT is on iPlayer, starting 01:32 in" cc: garryknight - https://www.flickr.com/photos/8176740@N05
  5. 5. 3242 impressions February 2016 cc: romanboed - https://www.flickr.com/photos/92082510@N04
  6. 6. "Just 7 days until #BCUHack. Our sponsors @myBCU @HackerEarth @tryMajestic @CodioHQ @UrbnHax @clevercherry have set top coding challenges" cc: Sebastiaan ter Burg - https://www.flickr.com/photos/31013861@N00
  7. 7. 2430 impressions March 2016 cc: mendhak - https://www.flickr.com/photos/69135870@N00
  8. 8. "UNIcode won the @clevercherry @CodioHQ & @MyBCU prize @C_D_Clarke @michaelpsenior @CattleOfRa @jacquesaryan #BCUHack" cc: Nataraj Metz - https://www.flickr.com/photos/32628129@N04
  9. 9. April 2016 1372 impressions cc: Nick Kenrick. - https://www.flickr.com/photos/33363480@N05
  10. 10. "Watched the wonderful @ShowBoatMusical tonight with @Gina_Beck & @cpeluso, perfect transfer & still just as moving as at Sheffield #showboat" cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
  11. 11. May 2016 2863 impressions cc: Tim Pierce - https://www.flickr.com/photos/48439369@N00
  12. 12. "Congratulations to @waheedrafiq33 and @steveadigbo for winning Entrepreneurial Student of the year #bcuextramile " cc: Univers beeldbank - https://www.flickr.com/photos/52869520@N02
  13. 13. 6110 impressions June 2016 (so far) cc: Easa Shamih (iZZo) | P.h.o.t.o.g.r.a.p.h.y - https://www.flickr.com/photos/29695407@N00
  14. 14. "@davemcclure discussing how startups raise investment. Proof of market more important than the idea #SGEurope" cc: erikaow - https://www.flickr.com/photos/91295117@N08
  15. 15. Ten strategies that have increased my Twitter impressions and engagement cc: shawncampbell - https://www.flickr.com/photos/59077136@N00
  16. 16. Strategy #1: Use tweets with photos (or include other images) cc: Insight Imaging: John A Ryan Photography - https://www.flickr.com/photos/21784565@N04
  17. 17. Strategy #2: Mention influential people in tweets (so long as they will care enough to retweet) cc: David Berkowitz - https://www.flickr.com/photos/25897810@N00
  18. 18. Strategy #3: Mention companies who will want the publicity in tweets cc: Sydney Heritage - https://www.flickr.com/photos/72079496@N04
  19. 19. Strategy #4: Use tweets to promote the agenda and events of the company that you work for cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01
  20. 20. Strategy #5: Tweet positive comments relating to the achievements of others cc: Hindrik S - https://www.flickr.com/photos/63991153@N00
  21. 21. Strategy #6: Engage with Twitter hashtags, or generate them when they don't already exist cc: quinn.anya - https://www.flickr.com/photos/53326337@N00
  22. 22. Strategy #7: Use multiple tweets on a related theme to build interest cc: krazydad / jbum - https://www.flickr.com/photos/94832693@N00
  23. 23. Strategy #8: Retweet other people to help them increase their Twitter reach cc: jessicahtam - https://www.flickr.com/photos/42305326@N05
  24. 24. Strategy #9: Attend (or organise) events and engage with them widely on Twitter cc: miuenski - https://www.flickr.com/photos/10757690@N03
  25. 25. Strategy #10: Tweet interesting content on a regular basis cc: depone - https://www.flickr.com/photos/66576200@N00
  26. 26. Your own personal Twitter analysis is recommended cc: wonderferret - https://www.flickr.com/photos/65555826@N00
  27. 27. None of my my tweets on my work on contract cheating made it to 1000 impressions cc: Mr_Stein - https://www.flickr.com/photos/86657707@N00
  28. 28. What's working for you? cc: mytoenailcameoff - https://www.flickr.com/photos/12577732@N03
  29. 29. Connect with me for Twitter and social media marketing consultation https://twitter.com/DrLancaster cc: mkhmarketing - https://www.flickr.com/photos/93212162@N08