Juilliard School Presentation: Bootstrap your online presence
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Slides from my 11/11/2015 presentation part of the Juilliard School lunch and learn series, organized by the Alan D. Marks Center for Career Services and Entrepreneurship.
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Juilliard School Presentation: Bootstrap your online presence
- 1. Bootstrap your online presence Thomas Deneuville @tdnvl FollowmeonTwitter!
- 2. Who I am Born in France, grew up in Papeete (Tahiti), lived in Italy, UAE, and USA. Dual background: Engineering and Music (theory/composition). What I do Founder/Editor-in-Chief of I CARE IF YOU LISTEN Owner of Sustainist Media Digital Content Manager at Cornell University
- 3. What I built
- 4. Today • Your goals • Your audience—thoughts on sharing • Your brand • Your channels
- 5. Your goals “What keeps me going is goals.” —Muhammad Ali
- 6. What are your goals? • Sales • Awareness / Image • Gigs • Traffic • Engaged community
- 7. Are your goals SMART? FINDTHISON ICAREIFYOULISTEN! SMART stands for: Specific Measurable Attainable Realistic Time-bound
- 9. Who is your audience? • Demographics • Geography • Traffic source • Personas
- 10. How to find out? • Google Analytics/Quantcast • Surveys • Registration forms • Newsletter signups • Twitter/Facebook insights
- 11. Why does this matter?
- 12. Your time is precious. Make better decisions with data. “
- 13. People want to do things • What does a fan do on your website? • What does a first-time visitor do on your website? • How do you engage with a potential supporter ($) on social?
- 14. Is sharing a new thing? • More content • From more sources • With more people • More often • More quickly
- 15. We are all publishers. “
- 16. Why do we share? 1. To bring valuable and entertaining content to others 2. To define ourselves to others 3. To grow and nourish relationships 4. Self-fulfillment 5. To get the word about causes and brands Source: Psychology of Sharing, The New York Times, Whitepaper.
- 18. How to influence sharing? • Your content helps people connect with others • Be trusted—respect your audience • Keep it simple (i.e. short) • A little humor goes a long way • Share, thank, and follow up
- 19. Your brand
- 20. What constitutes your brand? • Your story: Bio, statement, blog posts • Your image: Press shots, videos • Your style sheet: Typeface, color, logo • Voice/tone
- 22. Your channels
- 23. The Channels
- 26. Social Media Guerilla Tips 1. Target conversations 2. Schedule 3. Be human 4. Be consistent with your brand 5. Promote ($) wisely 6. Choose your channels wisely
- 27. Choose your channels wisely • Do channels match your audience? • More channels > more time • Do you need to be on… ?
- 28. Spot the differences Things Composers Don’t Need: Facebook Pages By Sam Reising GOOGLEIT! Facebook Personal profile Facebook Artist page
- 29. Who owns your audience? What happens if tomorrow Facebook or Twitter or tumblr or Instagram or … shuts down?
- 30. The only audience you “own”: Email • A truly private space • 3x more email accounts than Facebook & Twitter accounts combined • Best traffic • Segmentation • Automation • Better control over your brand
- 31. Your website • Pretty ≠ usable • Think content first, form second • Stuff that humans see vs. stuff Google sees • Test on mobile
- 32. Why a blog? • to document things • to get some writing practice • for better SEO
- 33. &
- 34. See this again Visit: thomasdeneuville.com/juilliard to download this deck and for a list of recommended tools.
- 35. Thank you!