At alkalife, we help retailer who attract health conscious customers, increase their profit. While alkalife may look like a regular bottled water, it's actually a health product. So many of our customers have found relief from conditions such as indigestion, heartburn, reflux, arthritis and more. What can it do for you and your customers?

2. Why we are in business
I think it’s important to start with the why – why we are in business.
alkalife was established to meet the needs of the growing health conscious market.
We know what we have is special. We believe that following an alkaline diet
provides an abundance of energy to operate at your peak, natural immunity to
illness and we want to share this with our fellow neighbours.
Australia is going through an obesity epidemic and trends will remain on the rise.
Our mission is to educate Australia on how to take control of your health naturally,
without medical intervention. I have seen so many of our customers benefit from
our product first hand and has reinforced my belief that drinking alkaline water is
the foundation of good health.

3. Why Retailers & Consumers
Choose alkalife
More and more retailers are stocking alkalife simply because it sells.
We help retailers who attract health conscious customers to increase their profit by
supplying a product their customers love, which is why our stores are seeing
increasing sales and profits.
It’s no surprise consumers are becoming increasingly conscious about what they
put into their body.
alkalife’s growth has been fueled by consumers who are:
• Reading more labels;
• Educating themselves on health;
• Looking for differentiation;
• Wanting to try new things for their wellbeing.

4. Market Trends
 Australian Food News state the global trend for marketing of ‘natural’
food and drink products is soaring. Natural ingredients now accounting
for almost a third of the total US$39 billion global food and drink
ingredients market.
 Roy Morgan Research show that top concern of supermarket shoppers
is food safety (over 57%).
 Organic food has been growing since 2001 indicating a move towards
a more health conscious mindset.

5. Cheap Regular Water Lines
None of these bottled waters speak to health conscious shoppers!
We help retailers who attract health conscious customers, increase their profit. If your
customer can’t find a bottled water with health benefits, they are not going to buy a
cheap spring water. alkalife is a health product, not a spring water.
• Mount Franklin Spring Water
• Cool Ridge Spring Water
• Aqua Pura Spring Water
• Original Springs (Spring Water)
• Thank You Spring Water
• Pump (Filtered Water)
• Hawaiian Artesian Water
• Voss Spring Water
• San Pellegrino Sparkling Water
• Santa Vittoria Spring Water
• Frantelle Spring Water

6. Woolworths Sales Results
400% growth in 2 years and growing

7. aboutlife Bondi Junction Sales Results
Average units sold: 202 per week
0
50
100
150
200
250
300
350
400
450
500
Date
23/08/2010
28/09/2010
5/11/2010
12/11/2010
20/01/2011
4/02/2011
28/03/2011
11/05/2011
28/06/2011
5/08/2011
26/09/2011
6/12/2011
16/01/2012
20/02/2012
23/03/2012
7/05/2012
4/06/2012
9/07/2012
13/08/2012
31/08/2012
24/09/2012
23/10/2012
12/11/2012
3/12/2012
7/01/2013
4/02/2013
1/03/2013
26/03/2013
19/04/2013
13/05/2013
8/06/2013
8/07/2013
30/07/2013
23/08/2013
20/09/2013
11/10/2013
4/11/2013
2/12/2013
6/01/2014
31/01/2014
28/02/2014
07/04/2014
01/05/2014
Sales (Units) 1.5 Litre

8. aboutlife Bondi Junction Sales Results
Average units sold: 123 per week
0
50
100
150
200
250
300
350
400
450
500
Date
23/08/2010
28/09/2010
5/11/2010
12/11/2010
20/01/2011
4/02/2011
28/03/2011
11/05/2011
28/06/2011
5/08/2011
26/09/2011
6/12/2011
16/01/2012
20/02/2012
23/03/2012
7/05/2012
4/06/2012
9/07/2012
13/08/2012
31/08/2012
24/09/2012
23/10/2012
12/11/2012
3/12/2012
7/01/2013
4/02/2013
1/03/2013
26/03/2013
19/04/2013
13/05/2013
8/06/2013
8/07/2013
30/07/2013
23/08/2013
20/09/2013
11/10/2013
4/11/2013
2/12/2013
6/01/2014
31/01/2014
28/02/2014
07/04/2014
01/05/2014
Sales (Units) 600ml

9. aboutlife Rozelle Sales Results
Average units sold: 146 per week
0
50
100
150
200
250
300
350
400
450
500
27/07/2010
9/07/2010
3/11/2010
23/11/2010
5/01/2011
25/03/2011
27/05/2011
14/07/2011
14/09/2011
2/11/2011
15/11/2011
6/12/2011
5/01/2012
6/02/2012
16/03/2012
10/04/2012
8/05/2012
30/05/2012
10/07/2012
14/08/2012
3/09/2012
25/09/2012
18/10/2012
6/11/2012
27/11/2012
24/12/2012
15/01/2013
4/02/2013
26/02/2013
22/03/2013
9/04/2013
1/05/2013
22/05/2013
13/06/2013
3/07/2013
24/07/2013
14/08/2013
13/09/2013
9/10/2013
1/11/2013
19/11/2013
13/12/2013
16/01/2014
30/01/2014
20/02/2014
13/03/2014
4/07/2014
24/4/2014
15/5/2014
Sales (Units) 1.5 Litre

10. IGA Bondi Sales Results
Average units sold: 86 per week
Seasonal fluctuations exist due to proximity to beach.
0
20
40
60
80
100
120
140
160
180
200
26/7/2010
27/08/2010
28/09/2010
25/10/2010
22/11/2010
14/12/2010
1/10/2011
5/02/2011
14/03/2011
4/11/2011
23/05/2011
27/06/2011
1/08/2011
5/09/2011
19/10/2011
14/11/2011
19/12/2011
16/01/2012
21/02/2012
26/03/2012
30/04/2012
4/06/2012
9/07/2012
20/08/2012
24/09/2012
29/10/2012
3/12/2012
7/01/2013
11/02/2013
18/03/2013
29/04/2013
3/06/2013
1/07/2013
29/07/2013
2/09/2013
6/10/2013
4/11/2013
9/12/2013
20/01/2014
24/02/2014
14/04/2014
Sales (Units) 1.5 Litre

11. IGA Bondi Beach Sales Results
Average units sold: 75 per week
Seasonal fluctuations exist due to proximity to beach.
0
20
40
60
80
100
120
140
160
180
200
19/07/2010
27/08/2010
21/09/2010
20/10/2010
30/11/2010
26/12/2010
1/10/2011
28/01/2011
19/02/2011
21/03/2011
27/04/2011
20/06/2011
6/08/2011
12/09/2011
10/10/2011
7/11/2011
3/12/2011
30/12/2011
21/01/2012
7/02/2012
27/02/2012
26/03/2012
16/04/2012
21/05/2012
25/06/2012
6/08/2012
10/09/2012
8/10/2012
5/11/2012
3/12/2012
4/01/2013
30/01/2013
25/02/2013
22/03/2013
20/05/2013
1/07/2013
5/08/2013
26/08/2013
23/09/2013
14/10/2013
11/11/2013
9/12/2013
6/01/2014
28/01/2014
17/02/2014
17/03/2014
4/07/2014
28/4/2014
Sales (Units) 1.5 Litre

12. The Solution
As you can see, taking into account normal seasonal trends
alkalife is predominantly on the rise.
Would you like to achieve similar results?
Stocking alkalife is helping retailers like yourself:
• Achieve your sales & profit targets faster;
• Have more repeat business, and;
• Create more traffic to your retailers.

13. Why Retailers Are Loving alkalife
“”
“Since putting Alkalife Water in my store, customers have reported
back with great results and I am now selling the 1.5L by the box
load. I am finding that people with aches and pains in their joints
are finding relief..those who suffer reflux find it helps to keep their
stomach acid low.” Natalie Smith, Go Vita Revesby
“”“alkalife sell itself. It literally walks out the door and our customers
love it.”
Linzi Fine, Healthy Life Manager Bondi Junction, NSW
“”“Alkalife supports an alkaline diet and the fact that it is the most alkaline of
waters in the world, is sourced naturally here in Australia and tastes
delicious are three reasons why it deserves to be the leading "healthy water"
product in the world.”
Dr Jeremy Cumpston, Ageless Clinics Randwick, NSW

14. Social Proof Your Customers Love alkalife
“”
“”
“”
“”

15. Marketing Support
We are in this together so we will do our utmost to ensure that alkalife is a
success in your store.
We will work together with you to create:
• Social media campaigns to drive store
traffic (Facebook and Twitter).
• In store promotions
• In store posters.
• In store shelf wobblers & stickers.

16. alkalife is a health product –
not a cheap spring water!
 While most spring waters are highly acidic, alkalife is alkaline.
Drinking alkaline water helps neutralise acidic waste and flush
out the toxins from your body – it’s a detox.
 alkalife makes you feel great. We have helped so many
customers ease their pain arising from heartburn to gout.
 alkalife tastes great! Our customers are hooked on the taste of
alkalife and can’t drink any other water!
 alkalife is natural alkaline water sourced from pristine areas of
the World Heritage listed Blue Mountains area of Australia.

17. Why Are Customers Searching For
alkaline water?
Sang Whang, author of ‘Reverse Aging’ states that we get old and sick
because of excess acid accumulation in our body. Our body is alkaline and
functions best when we are in an alkaline environment.
However, everyday life creates acid. Eating too much acid forming foods
(meat, fast food, coffee), stress and normal bodily functions all create acid.
Problems can develop when our body does not have enough alkaline
resources and must steal them from other parts of the body where
minerals are stored such as bones, blood and tissues.
Drinking alkaline water and eating alkaline food helps neutralise acid
and flush out the toxic waste from our body.

18. The above pictures show a ‘before’ and ‘after’ live blood microscopy
result of a patient drinking alkalife Natural Alkaline Water for six weeks.
BEFORE AFTER
Source: DH Natural Medicine Clinic

19. What’s Driving alkalife Sales
 Indigestion
 Heartburn
 Reflux
 Asthma
 Eczema
 Gout
 Urinary tract infections
 Aches and pains in joints
 Duodenal ulcers
 and many more..
Our modern diets of processed food, sugar, fast food are leading to all of
the conditions below.
Many of our customers have reported relief from..

20. Who Else is Selling alkalife?
alkalife is currently ranged in:
• Woolworths in over 420 stores over 4 states (NSW, QLD, VIC, ACT)
• IGA Bondi, Bondi Beach, Glebe, Annandale, Haymarket, Enmore
• A & W Hollier
• Healthy Life (over 70 stores Australia wide)
• Go Vita stores (health food store chain)
• aboutlife Natural Marketplace
• Over 100 other independent stores ranging from fruit stores, health
food stores, chemists, delis and more.

21. The Source
alkalife is bottled at the source in the Blue Mountains area of New South
Wales. The water is pumped up from underground caverns deep below the
Earth’s surface where it untouched from human contact.
This water has been filtered through limestone rocks over thousands of years
where it collects alkaline minerals to give alkalife its naturally high pH.

22. Water Analysis Comparison
Brand pH Alkaline/Acidic HCO3 Ca Mg K Cl Na SiO
2
alkalife 8.17 Alkaline 290 60 12 1 4 7 26
Mt Franklin 6.0 >100 x more acidic than alkalife 5 3 5 1 20 14 n/a
Original 5.5 >100 x more acidic than alkalife 5 3 1 2 5 5 n/a
Aqua Pura 5 >1000 x more acidic than alkalife 2 0 0 0 2 2 n/a
Voss 6.4 >100 x more acidic than alkalife 3 0.7 n/a
San Pellegrino 5.3 >1000 x more acidic than alkalife 210 17
0
50 3 52 1 n/a
Health conscious consumers choose alkalife because on average, it is 100 times more
acidic than its competitor.
Water is no longer purely water and more and more consumers are aware of this.

23. About Us
alkalife Natural Alkaline Water is a family business established in 2002 and we’re
proud to say we’re the leading brand of alkaline water in Australia.
We’re passionate about natural health and helping others improve their wellbeing
by following an alkaline diet. We have seen the improvements first hand in our
customers and it serves as a constant reminder that we are doing the right thing.
We also dedicated to minimising our impact on our environment and use
biodegradable PET bottles that disappear in landfill over a short number of years.
alkalife currently sells over half a million bottles per year and has ample capacity to
meet extra demand without interruption to supply.

24. Contact Us
For more information please contact:
THOMAS CHO
Sales & Marketing
0403 006 444
tom@alkalife.net.au
www.alkalife.com.au