Powering Yourself To Become a Product Manager & Product Marketing Manager
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Being a Great Product Manager? Yes you can! Beberapa hal yang diperlukan pada saat memiliki role dalam product management: - Understanding what the do's and don't - How to define your product needs - What skills to hack your career All things can be read in this slide. Let me know your feedback!
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Powering Yourself To Become a Product Manager & Product Marketing Manager
- 2. POWERING YOURSELF TO BECOME A GREAT PRODUCT MANAGER
- 3. What is Product Management
- 6. Mistakes That Mostly Happen – Features Initiation 1 3
- 8. Nothing is Perfect ~
- 9. Let’s Deep Dive More!
- 10. The Role of PMM by Catherine Jennie
- 11. The Intro Senior Associate PwC Indonesia April 2014 - Aug 2016 Digital Marketing Manager Matahari.com Aug 2016 - Dec 2018 Digital Marketing Manager Astra Welab Digital Arta January 2019 - May 2019 Product Marketing Manager GoPay May 2019 - present
- 13. “Product marketing is a process of promoting and selling a product to a customer." -wikipedia 1 2
- 14. “Product marketing, at its heart, is about understanding what you’re building, why you invested in it, and how it will benefit the user — and then messaging that understanding to your customer.” - Joanna Lord, CMO of Classpass 1 2
- 15. The Difference 2 Many different ways to look at it, but one of the simplest is by seeing the role in The Funnel ATTRACT CONVERT CLOSE
- 16. The Difference 1ATTRACT CONVERT CLOSE Lead generation, content marketing, display ads, SEO, etc. CONVERT Conversion optimization: Landing page, CTAs, marketing automation Positioning, case studies, market insights, messaging, persuasion Marketing Focuses on:
- 17. The Position
- 18. “Product marketing, at its heart, is about understanding what you’re building, why you invested in it, and how it will benefit the user — and then messaging that understanding to your customer.” - Joanna Lord, CMO of Classpass 1 2
- 19. The Roadmap 1. Define the ‘What’ with Product Engineering & Product Manager 2. Discover the ‘Why’ focusing on customers’ pain points, validate the appetite with Research and market prospect with Business/Commercial Team 3. Figure the ‘How’ with Design and Engineering as well with Risk* (fintech foremost) 4. Finally the Messaging aka the Go-To-Market Plan aka Launch Plan, brainstorm along with customer facing team (eg.: Sales, Ops Team)
- 20. The ReactionThe Launch The Example Happy Ending
- 21. How crucial the role is? 1 2
- 22. The Flop 1 2
- 23. The Consistency Plan 1 (Teaser) Goals (Movie Premiere) Fallback Plan: 2,3,4,etc. Proceeding Plan 2 (New Teaser) Evaluation Stage Planning Stage Execution Stage
- 25. The Basics 1 Passion 2 Ability To Thrive 3 Prioritization Skill1 Passion Persistence Prioritization
- 26. The Next Steps 1 Passion 2 Ability To Thrive 3 Prioritization Skill1 Strategic Thinking Skills Ability to Collaborate Ability to Act Decisively
- 27. Thank you.
- 28. THANK YOU Join our community in Telegram
Editor's Notes
- The what meaning the product along with its feature and UI/UX The why, validate the pain points and why shud we tackle team also do market sizing to ensure its scalable and sell-able
- Understanding customers and markets isn’t enough. Product marketers should be able to take product features and translate them into tangible benefits that meet customers’ needs. Product marketing managers must determine which teams need to work together to achieve this goal, often without any direction from their bosses. Whether you’re tasked with managing a product launch or doing customer research, you must know when and where to focus your efforts and which of those efforts is most time-sensitive.
- Understanding customers and markets isn’t enough. Product marketers should be able to take product features and translate them into tangible benefits that meet customers’ needs. Product marketing managers must determine which teams need to work together to achieve this goal, often without any direction from their bosses. Whether you’re tasked with managing a product launch or doing customer research, you must know when and where to focus your efforts and which of those efforts is most time-sensitive.