3. - A BRAND LIKE NO OTHER -
GRUHME IS A FIERCELY AMBITIOUS AND
BRITISH MADE INDEPENDENT BRAND.
WITH OUR STRONG MALE AESTHETICS AND
OUR DISTINCTIVE IMAGE WE HAVE THE
RELEVANT RAW INGREDIENTS TO GROW INTO
A DOMINANT AND RESPECTED MALE BRAND.
THE NEXT STEP IS TO JOIN FORCES WITH A
RETAILER WHO SHARES OUR VALUES AND WE
WOULD LIKE THAT RETAILER TO BE YOU.
4. - OUR STORY -
HUMBLE BEGINNINGS. BOLD PLANS.
Gruhme was the brainchild of Rob Hallmark, our
CEO and Founder (pictured). Rob grew up in the
West Midlands where he spent seven years as a
lawyer advising businesses before deciding to follow
his heart and start his own. Rob was convinced the
male grooming sector could appeal to the modern
male consumer in a new way
- and so Gruhme was his answer.
Gruhme is a brand that encompasses creativity,
design and aesthetics with a passion to be the
modern alternative. There are no gimmicks, there are
no easy wins, just a great deal of effort and hard work
to produce an appealing and attractive product line.
Gruhme was launched on 18th December 2013 and
remains proudly supported by its original network of
established UK suppliers.
5. - THE FIRST FRAGRANCE -
FRESH. BALANCED. MASCULINE.
The first Gruhme fragrance was designed to create
an appealing product that could be worn by the
male consumer all day, every day.
The ingredients in Gruhme contain no allergens so
will not interfere with the vast majority of
skin sensitivities.
The fragrance opens with a burst of fresh citrus
notes to kick-start a positive mood and feel-good
factor. The notes then fade into a smoky and
enduring spiced amber ambiance, designed to be a
pleasant accompaniment throughout the day for
both the wearer and those they come into
contact with.
The fragrance will not over power but subtly endure.
6. - THE SECOND FRAGRANCE -
INCREASED INTENSITY.
SAME NOTES.
The customer feedback for the first fragrance was so
positive that we were keen to try out a stronger version
(even if that meant a higher price point).
Accordingly, the new version was born, a 14% blend versus
10% in the original bottle, hence the new name
of Gruhme No.14.
7. - MARKETING PLANS -
BEST OF BRITISH. BEST OF ALL.
Gruhme will continue to grow the brand in a strong
and established fashion.
The strategy in 2016 is therefore as follows:
- continue to engage with online bloggers, which
has so far seen extremely positive reviews
- achieve more press coverage, we have seen very
positive results so far but are looking to increase
coverage going forward and share our story with a
wider audience
- introduce the full grooming range and begin
gifting those products alongside the fragrance, and
vice versa, to help drive sales during peak seaons (eg
Christmas, Valentines and Father’s Day)
- attend store launches to further promote the
brand and the story
(the Gruhme range is pictured with the Bolin Webb
R1 razor)
9. “BEAUTIFULLY BALANCED”
THE PERFUME SOCIETY
“IT IS INCREDIBLY REFRESHING TO
SEE A NEW LABEL MAKING WAVES IN
THE MEN’S FRAGRANCE INDUSTRY”
THE RAKISH GENT
“TRUST US, IT'S SUPERB”
SHORTLIST
“IT IS SOPHISTICATION AND SIMPLICITY
AT ITS VERY BEST.”
MENSWEAR STYLE
“THIS IS AN ELEGANT ADDITION TO
ANY DAPPER GENTS DRESSING TABLE.”
RIDDLE MAGAZINE
“IT’S AS GOOD AS ANY OF THE
FRAGRANCES YOU’LL FIND IN YOUR
LOCAL DEPARTMENT STORE AND
CONSIDERABLY BETTER THAN MANY
OF THEM.”
THE GROOMING GURU
10. “WITH CHRISTMAS FAST
APPROACHING, GRUHME MAKES THE
PERFECT, ELEGANT PRESENT.”
MEN’S FASHION MAGAZINE
“EVERYTHING FROM THE PACKAGING
TO THE HINTS OF WOOD WERE RIGHT
UP MY ALLEY!”
MEN’S STYLE FASHION
“GRUHME IS AN EXCITING NEW MEN'S
FRAGRANCE THAT MEETS ALL THE
CRITERIA OF A GREAT
CHRISTMAS GIFT.”
THE ASIAN TODAY
“IT IS MY CURRENT SEASON ‘TURN-TO’
EAU DE TOILETTE.”
MANSCAPE
“THE COMPLEX SCENT IS FRESH AND
UPLIFTING, BUT UNDERSTATED AND
GENTLEMANLY, RATHER THAN
LINGERING AND OVERPOWERING.”
GAY TIMES
“THE BRAND EPITOMISES STRENGTH
AND SOPHISTICATION. IT’S A PRODUCT
THAT EVOKES A SENSE OF
ORIGINALITY FOR THE MODERN MAN.”
BIRMINGHAM GAZETTE
11. - WHY YOU? -
REPUTATION. RESPECT.
We are incredibly proud of how we conduct
our business and admire the way your business
conducts itself too.
We believe in being fair to the businesses in
our supply chain and we take great pleasure in
the partnerships we have forged.
We are a brand that has ethics and quality at
our core. We price and produce our products
intelligently so they fit accurately with our
customer profile. We do not over price and we
do not under sell either.
We know our consumers enjoy our products as
much as we and our team of suppliers enjoy
making them. To partner with you would be
the perfect platform to gain further
recognition and respect with consumers.
12. - AN ELEGANT BRAND -
PASSION AND PARTNERSHIPS
We enjoy associating ourselves with other brands
who share our values and who partner with us to
further their business and ours.
Our first such collaboration is launching in
December 2015 with the Morgan Motor
Company, an iconic and much loved British
independent sports car maker.
Working with Morgan has shown that Gruhme has
the credibility and professionalism to partner with
much larger and more established companies.
13.
14. - THE NEW RANGE -
DISTINCTION. MASCULINITY.
From late Spring 2016 we will be launching our first personal
care grooming products (digitally presented on the following
two slides). We would ideally be looking to secure our
relationship with you to co-incide with this launch.
15.
16. - SHAVING -
THE RETURN TO TRADITION.
The shaving range will be a flagship line for Gruhme. Our newly
formed network of suppliers represent the finest in the UK and
apply only the best mixing techniques and ingredients to provide a
truly enjoyable shaving experience for the end user.
17.
18. THANK YOU
We hope you have enjoyed this overview of the brand, which has been
prepared specifically for you. We would welcome the opportunity to present
our products, marketing plan and our vision for the brand in more detail and
also respond to any further enquiries.
