The 2014 edition of Digital Marketing First in facts.

1. THE 2014 EDITION
IN FACTS
1 DAY EVENT
A one day event allowing you to meet up with
over 4,700 digital professionals, 75 exhibitors
and attend 80 conferences and workshops by
both national and international speakers.
5,000 M2
Of specialized exhibitors presenting the
digital offer, technologies, solutions and new
trends within the digital market available in
Belgium.
5,000 M
4,700 VISITORS
Digital First has consolidated its position
as the leading marketplace for both the
marketing & the interactive marketing
sector in Belgium.
OVER 75 PARTNERS
AND EXHIBITORS
Shared 5,000m2
to promote, inform,
advise and meet digital professionals.
80 CONFERENCES
AND WORKSHOPS
A program of renowned national and
international speakers talking about new
market trends within Digital Marketing,
Online Advertising, Cross-Media, Mobile
Marketing, E-Commerce, Social Media,
Email Marketing, Content Management
and many, many more…
With more than 4,700 professionals, 75 exhibitors representing
all areas of the Digital landscape, Digital First has once again
proven its position as the #1 leading B2B event of the Belgium
Digital industry. The number of participants has grown
significantly from 3,700 in 2013 to 4,780 in 2014, i.e. more
than a 1,000 new participants!
Digital Marketing First became Digital First. The aim was to expand the
Digital offer presented at the fair, attract new players and showcase new
technologies (Internet of Things, Augmented Reality, 3D Printing, ...) by
bringing Innovation into the spotlight thanks to a dedicated area called
Innovation Fab.
THIS 9TH
EDITION WAS HELD ON THE 16TH
OF OCTOBER AT TOUR&TAXIS,
BRUSSELS WITH THE FOLLOWING TARGETS :
- Provide insights on how to get better results thanks to Digital Business
- Share experiences and best practices, challenge ideas
and meet new partners
- Get inspired from success stories shared by renowned speakers
and fellow professionals
- Display the widest range of the Digital offer in Belgium
- Create new business & networking opportunities
Of course, Digital First would not have been possible without the support of
our main sponsors: Tapptic & Idweaver,Actito, Adobe & SDL. More than 80%
exhibitors have the firm intention of coming back next year. This allows us
to anticipate the future succes of Digital First 2015.
Karen Haine I karen@best.be I + 32 2 349 35 93 I Caroline Tybergin I caroline@best.be I + 32 2 349 35 62 I Audrey Imperiali I audrey@best.be I +32 2 349 35 94
10th
edition OCTOBER,15
2015

2. NEW RECORD
FOR THIS
2014TH
EDITION
4,780 VISITORS!
WHO VISITS DIGITAL FIRST ?
To register for the fair, every professional has
to fill in a questionnaire to identify its profile:
entrepreneurs, agencies, advertisers,... they
all define their area of interest and reasons
for attending the fair. Based on these profles,
we can announce that 40% of visitors were
Advertisers.
Followed by Agencies with 26%, then Large
accounts with 25% and, last but not least,
entrepreneurs who represent 30% of all visitors.
The number of participants has grown
significantly from some 3,700 in 2013 to 4,780 in
2014, i.e. more than a 1.000 new participants!
Advertisers have set the pace and are seeking partners to
provide them with the latest up to date trends and digital
solutions. This is the main focus of Digital First: to bring
together buyers and sellers, expose new trends and promote
innovation within the digital industry.
Thanks to a unique and specialized offer including an exclusive
lounge area and dedicated conferences, we were able to
attract over 500 C-level brands and advertisers, representing
over 40% of all Digital First attendees.
Digital Strategies are no longer considered part
of a marketing mix but are now included in every
step, every phase of a more global marketing
strategy.
26%
Agencies
25%
Large accounts
30%
Entrepreneurs
Mark D’ARCY, Chief Creative Officer - FACEBOOK USA
2010
2011
2012
2013
2014
2009 2.420
2.840
3.270
3.540
3.750
4.780 visitors
Karen Haine I karen@best.be I + 32 2 349 35 93 I Caroline Tybergin I caroline@best.be I + 32 2 349 35 62 I Audrey Imperiali I audrey@best.be I +32 2 349 35 94
10th
edition OCTOBER,15
2015

3. MORE THAN 4,700
UNIQUE VISITORS! (328 respondents)
PARTICIPANT PROFILE
Of these 85%, 40% are advertisers, 25% are agencies and
another 20% buyers such as entrepreneurs, small and
medium enterprises, freelancers and consultants. The
remaining 5% represent creative profiles.
Bringing the right people to Digital First is one of our main
goals in order to ensure the best business opportunities for
the exhibitors. We succeeded in doing so and the numbers
prove it: 75% of Digital First visitors are decision makers. This
percentage was increased compared to last years edition
thanks to a special Advertiser offer that attracted more than
500 C-Level Advertisers to the fair.
More than half of the visitors are Dutch-speaking,
immediately followed by French-speaking attendees,
who represent 45%. The regional distribution reveals
a predominance of the Flemish and Brussels regions,
representing 45% and 42% respectively. The remaining
13% come from the Walloon region.
PARTICIPANTS
PROFILE
We are proud to announce that a total of 85%
of Digital First visitors represent media and
digital solution buyers. This has been achieved
through a new and improved positioning as
well as a dedicated Advertiser Offer.
Slightly more than
half of the visitors are
Flemish-
speaking
45%
56%
3%
75%
of attendees are
Decision-maker
5%
20%
35%
40%
Advertisers 39%
Agencies 26%
Entrepreneurs 30%
Creatives 5%
Advisor 20%
Co-decision 35%
Decision-maker 40%
Other 5%
JOB TITLE OF ATTENDEES
VISITOR LANGUAGE
FR 45%
NL 56%
UK 3%
5%
30%
39%
69%
of all attendees
are digital solution
buyers
26%
Karen Haine I karen@best.be I + 32 2 349 35 93 I Caroline Tybergin I caroline@best.be I + 32 2 349 35 62 I Audrey Imperiali I audrey@best.be I +32 2 349 35 94
10th
edition OCTOBER,15
2015

4. WHY THEY VISIT THE FAIR?
Attending conferences and seeking new
business opportunities are the main goals of
Digital First visitors.
BUT DID YOU FIND WHAT YOU WERE LOOKING FOR?
Thanks to the quality of our exhibitors, the content and
solutions they propose, both at booths and through their
conferences, 85% of Digital First visitors claim to have
found what they were looking for.
ARE YOU COMING BACK NEXT YEAR?
70% have explicitly indicated that they intend to
return for the 2015 edition planned for the 15th
of
October 2015, Tour&Taxis.
THE VISITORS
SATISFACTION SURVEY
(328 respondents)
Completely 59%
Partially 33%
Not really 8%
For sure 53%
Certainly 37%
Probably 10%
43%
Conferences and workshops are a great success at Digital First. This is
explained by the quality of the content provided by the speakers. A total
of 80 sessions took place during one day. A new and improved workshop
format contributed to this success with smaller classrooms and
an improved audio environment.
In addition to the workshops, the Digital First owes its success to the
presence of more than 75 exhibitors providing a sharp overview of the
digital marketplace in Belgium. This explains why most visitors attend
the tradeshow seeking for new business opportunities as well as for
networking with peers.
85% of Digital First visitors confirm to have found what they were
looking for. This is a clear indicator of the quality of the content provided
at Digital First. A combination of a professional organization, exhibitors
and speakers that highlights Digital First’s position as the leading B2B
digital event in Belgium.
As digital marketing is becoming more measurable and performance-
based, it will not be uncommon to see enterprises applying performance
models to channels like mobile, social media and video. By combining
human insights with machine learning and real-time predictive analytics,
tomorrow’s digital marketing will provide an easy way to answer more
marketing questions.
So stay tuned to all Digital First 2015 communications as we are
celebrating the fair’s 10th
Birthday next year.
Following the fair a satisfaction questionnaire has been
sent to all Digital First attendees. For this 9th
edition,
performance based strategies was the main theme of the
fair. On top of this, Innovation and New Technologies
became the main attraction through the Innovation Fab.
VISITOR’S SURVEY
Karen Haine I karen@best.be I + 32 2 349 35 93 I Caroline Tybergin I caroline@best.be I + 32 2 349 35 62 I Audrey Imperiali I audrey@best.be I +32 2 349 35 94
87% Looking for new
products / solutions
63% Identifying new
opportunities
61% Attending keynotes
& worshops
58% Networking
& Meetings
53%
37%
10%
59%33%
8%
10th
edition OCTOBER,15
2015