A presentation on how we are preparing to step through 'boxed media' into the world of Life Media Covergence.
1. Boxed Media
2. The Mobile Medium
3. Future of Media
1. The Box and Beyond
How we step through boxed media
into the world of Life Media Covergence
Raimo van der Klein
SPRXmobile
Raimo van der Klein, May 2009
2. Raimo van der Klein:
Creative
Augmented Reality KPN
SPRXmobile
Vendex/KBB
Mobile
Context
NOS
HEMA
Nokia Mobile Phones
Mobile Monday Retail
Innovation Marketing
3. The Team
Claire Boonstra - Managing Director
Responsible for General Management and day to day
operations
Raimo van der Klein - Creative Director
Responsible for Concept Development and creative &
design input.
Maarten Lens-FitzGerald - Marketing Director
Responsible for Marketing, Communication and
publishing
6. 1. BOXED MEDIA
http://www.flickr.com/photos/butterflypsyche/2913481850/
7. The Time is there...
We are breaking free from
BOXED MEDIA
8. What is
BOXED MEDIA? Box
width
Media contained in an isolated environment.
Fixed in two dimensions (length X width).
Main purpose of media is to consume it. length
38. FROM CONTENT TO CONTEXT
Content Service
Content pipes Service pipes
based on based on
Interests Verbs
Media Mobile
Box Medium
Overload Relevance
Waste Filtered
Dynamic Context
Static Context
watching or reading, etc Shopping, working, eating out
39. AUTOMATIC DOOR RETAIL PEOPLE COUNTER
Contextual Services are already all around you.
Many times disguised as simple small services
40. Communication
Context Content
How will we
use contextual
services?
http://www.flickr.com/photos/skyshanghai/2400793508/
42. OMMUNICATION 2.0
Beyond the network endpoints
Making conversations on top of the network.
Open asynchronous conversations in new ways at new places
43. LOCAL GLOBAL
Mobile Contextual
Networks
Services
of sensors
medium Communication 2.0
and devices
Sensing, computing and communicating
Trusted personal
Physical objects Physical and
sensing and
in intelligent digital world fuse
computing devices
environments
Inspiration: Nokia Mobile Gateway
54. PLING PLONG
Pling Plong is a media player for stories and sounds, placed inside a pillow. It is
designed for the home environment and is meant to stimulate children´s
imagination and interest for books.
55. Instead of looking through the window
we step through it!
Media enriches LIFE EXPERIENCES.
MEDIA EXPERIENCES in the box will become immersive.
From
GUI to XUI Experience User Interface
Graphical User Interface
56. LOCAL GLOBAL
Mobile Contextual
Networks
Services
of sensors
medium Communication 2.0
and devices
Sensing, computing and communicating
Trusted personal
Physical objects Physical and
sensing and
in intelligent digital world fuse
computing devices
environments
Inspiration: Nokia Mobile Gateway
57. LOCAL GLOBAL
Mixed Contextual
Networks
Services
of sensors
Reality Communication 2.0
and devices
Sensing, computing and communicating
Trusted personal
Physical objects Physical and
sensing and
in intelligent digital world fuse
computing devices
environments
Inspiration: Nokia Mobile Gateway