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Digital Disruption in marketing

Demeter Themavond Marketing & Technologie.

Digital Disruption in marketing

  1. 1. Tweet @rhymo DIGITAL DISRUPTION
  2. 2. Tweet @rhymo RAIMO VAN DER KLEIN @rhymo HEMA Nokia KPN MoMo NOS Layar
  3. 3. Tweet @rhymo
  4. 4. Tweet @rhymo
  5. 5. GLASSEFFECT Tweet me: @rhymo 6 Glass Apps
  6. 6. GLASSEFFECT Tweet me: @rhymo 7
  7. 7. Tweet @rhymo INNOWALLET
  8. 8. Tweet @rhymo PART 1: SMART
  9. 9. Tweet me: T@wereht @yrmhymoo PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” CONTEXT INTERNET PEOPLE 2000 2008 2016 2024 From Synchronous to A-synchronous 1992 Analog to Digital START CLOUD From Apps to Big Data
  10. 10. Tweet me: @rhymo http://weneverlookup.tumblr.com/ 11
  11. 11. 12
  12. 12. Tweet @rhymo
  13. 13. Tweet @rhymo LBS HYPE (2007-2009)
  14. 14. Tweet @rhymo SHAZAM
  15. 15. Tweet @rhymo MAPS
  16. 16. Tweet @rhymo HUMAN.CO
  17. 17. Tweet @rhymo GOOGLE NOW
  18. 18. Tweet @rhymo REMOVE FRICTION BETWEEN INTENTION AND ACTION
  19. 19. Tweet @rhymo INTERNET IS INTERESTED IN SENSORS
  20. 20. Tweet @rhymo 24X7 ACCESS TO SENSORDATA
  21. 21. 22 APPLE WATCH
  22. 22. ANDROID WEAR GLASSEFFECT 23
  23. 23. Tweet me: T@wereht @yrmhymoo GOOGLE GLASS
  24. 24. Tweet @rhymo RICH NOTIFICATIONS
  25. 25. Tweet @rhymo NOTIFICATIONS ARE THE NEW INTERFACE TURNING OUR FOCUS BACK TO THE WORLD … AWAY FROM DESTINATIONS
  26. 26. Tweet me: T@wereht @yrmhymoo PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” CONTEXT INTERNET PEOPLE 2000 2008 2016 2024 From Synchronous to A-synchronous 1992 Analog to Digital START CLOUD From Apps to Big Data AI BIG DATA “UX to AI” INTELLIGENCE From Services to Agents
  27. 27. Tweet me: T@wereht @yrmhymoo
  28. 28. Tweet me: T@wereht @yrmhymoo
  29. 29. Tweet @rhymo
  30. 30. Tweet @rhymo
  31. 31. Tweet @rhymo DEEPMIND
  32. 32. Tweet @rhymo VICARIOUS
  33. 33. Tweet @rhymo MACHINE LEARNING
  34. 34. Tweet @rhymo TECHNOLOGICAL INTIMACY
  35. 35. Tweet @rhymo CUSTOMER RELATIONSHIPS?
  36. 36. Tweet @rhymo PART 2: LEAVING THE DESTINATIONS
  37. 37. Tweet @rhymo 50.000.000.000 (smart) devices connected to internet by 2020
  38. 38. Tweet @rhymo REMOVE FRICTION BETWEEN INTENTION AND ACTION
  39. 39. Tweet @rhymo
  40. 40. Tweet me: T@wereht @yrmhymoo ECHO Amazon
  41. 41. NEST SENSOR EXPLOSION IN THE HOME
  42. 42. MIMO Intel GLASSEFFECT 43
  43. 43. Tweet @rhymo HARDWARE
  44. 44. THE #1 PRODUCT NURSERY PRE-ORDER BECOMES THE STANDARD
  45. 45. Tweet @rhymo
  46. 46. CONNECTING ASIA TO SMALL BUSINESSES & CUSTOMERS
  47. 47. WEVOLVER OPEN HARDWARE
  48. 48. Tweet me: T@wereht @yrmhymoo NYMI Bionym
  49. 49. Tweet me: T@wereht @yrmhymoo
  50. 50. Tweet @rhymo CHUI DOORBELL With Facial Recognition
  51. 51. Tweet @rhymo
  52. 52. FOOD TRI-CORDER KNOW WHAT YOU EAT
  53. 53. Tweet @rhymo 55 MOTHER sen.se
  54. 54. Tweet @rhymo 56
  55. 55. Tweet @rhymo 57
  56. 56. Tweet @rhymo 58 BRANDS ARE GETTING BORN INTO THE PHYSICAL WORLD
  57. 57. Tweet @rhymo ACCESS TO CUSTOMERS?
  58. 58. Tweet @rhymo CLAIM YOUR CONTEXT
  59. 59. Tweet @rhymo City life Food Garden Transport Time management Health Sports Social Retail Negotiate Money Home Utilities Car Fashion Entertainment Sex Buy Holiday Exercise
  60. 60. Tweet @rhymo ONE MORE THING!
  61. 61. GLASSEFFECT Tweet me: @rhymo 63 ONE MORE THING
  62. 62. DRIVERLESS CAR Google 64
  63. 63. KNIGHTSCOPE K5 65
  64. 64. 66 BIONIC BAR
  65. 65. CONSUMER ELECTRONICS (marketing, hardware, distribution) ROBOTICA (sensors, mechatronics) INTERNET (big data, deep learning) SENSE THINK ACT
  66. 66. Tweet @rhymo COMPETITION IS AROUND THE CORNER
  67. 67. Tweet @rhymo WE ARE MOVING TO THE FINAL DESTINATION
  68. 68. Tweet @rhymo
  69. 69. Tweet @rhymo LEGENDARY STUDIO RAIMO VAN DER KLEIN TELEFOON: 06-41171116 RAIMO@LEGENDARYSTUDIO.NL WWW.LEGENDARYSTUDIO.NL

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