Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Facebook F8 Fact Pack

1.124 Aufrufe

Veröffentlicht am

Dive into the most important announcements, stats and best practices to come out of Facebook's F8 developer conference.

Veröffentlicht in: Soziale Medien
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Facebook F8 Fact Pack

  1. 1. F8 2015 Fact Pack
  2. 2. Hello! Bonfire Marketing has pulled the most relevant stats, facts and best practices from the F8 Facebook Developer Conference. Let us know if you have any questions or just want to chat about the details.
  3. 3. Facebook App Overview • 30+ million app and sites have been built using Facebook tools. • 50+ billion pieces of content shared by people from apps. • $8 Billion paid out to developers in last five years. • 90% of top apps on iOS integrated with Facebook. Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  4. 4. Billions in the Facebook App Family • Shift from single service to “Family of Apps” is biggest Facebook shift in “many years.” • Platform stability through ever-growing family of apps. • 1.4 Billion Facebook Users • 700 million Facebook Group users • 700 million What’s App users • 600 million Messenger • 300 million Instagram users Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  5. 5. Evolution of Sharing on Facebook • Goal of “Family of Apps” is to increase sharing. • Sharing has evolved from text-based previously to photos currently. • Video is next step in evolution. • VR and AR sharing on the horizon. Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  6. 6. Facebook Messenger Platform • Messenger is a core Facebook Platform. • Expanding to include 40+ app developers for Messenger. • Expanding interaction options for users through Messenger GIFs, Stickers and Video. Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  7. 7. Deeper Interaction: Spherical Video • Spherical video is a more interactive experience, using up to 24 cameras at once. • Spherical video to be supported in News Feed. • People watch more than 3 million video per day. • Goal is to create most engaging content in New Feed. • Experimenting with live spherical video. Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  8. 8. The Facebook of Things • Currently, estimated to have 5 Billion online devices. • In next five years, this will grow to 25 Billion connected apps in the next five years. • Microprocessors will be ubiquitous in connected world. • Facebook to offer new SDKs for IoT developers. Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote
  9. 9. Post More than You Do • Don’t underestimate your posting frequency. • Test to find optimal posting time and frequency. • Don’t post to just post. Include only engaging content. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works
  10. 10. Video Taking Over Mobile Traffic • Video accounts for 69% of all mobile data traffic. • Mobile video to increase 14-fold in five years. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video
  11. 11. Video Taking Over Facebook • Mobile is a “platform of choice” for viewing. • People are viewing more than 3 billion videos daily on Facebook. • Native video works well, but goal is to expand beyond platform. • Facebook embedded video increases video sharing and consumption. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video
  12. 12. Video Friends Want to Share • Over half of all Facebook video views come from shared content. • Video consumption is driven by re-shares from friends. • Having a social signal is going to be important for a video’s success. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video
  13. 13. News Feed Best Practices • Test, test, test. No single “magic bullet” for success. • Measure the results with Facebook Insights. • Develop a voice that reflects your brand and speaks to your audience. • Provide context and perspective to engage fans. • Offer information that is relevant in both subject matter and timing. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works
  14. 14. Video Best Practices • Test video types and measure success through video insights. • Leverage auto-play utilizing “moving photo” concept. • Create content which users can follow without sound. • Grab attention in a few seconds. Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video
  15. 15. Summary • Facebook shifting from single service to growing family of apps. • VR / AR are next steps in evolution of sharing. • Facebook embracing IoT. • Video increasing on mobile with Facebook looking to expand video beyond platform. • Experiment with content, no magic bullet. Measure success through insights. • Leverage autoplay and sound-off for Facebook video success.

×