Sony World is a retail chain that exclusively sells Sony products. It aims to provide a delightful shopping experience for discerning customers seeking style, quality, variety and convenience. Sony World stocks the widest range of Sony products and accessories in India. All products come with a warranty and repair services. There are currently 50 Sony World stores across India, with 19 located in Mumbai. The stores aim to cater to customers between the ages of 14 to 55 years.

1. Complete view of

2. The Sony World are the exclusive retail outlets where a delightful
shopping experience awaits the customer. They strive to cater to
the discerning customer who enjoys style, appreciates quality,
requires choice and values his time. No where else will be found
the wide range of Sony Products that they stock. So one can pick
up precisely what they are looking for. All the Sony products come
with a WARRANTY, besides which they carry a stock of genuine
SONY spares to provide After Sales Service

3. History
• Akio Morita & Marasu Ibuka on 7th may 1946 set up
Tokyo Telecommunication Research Laboratories
with $ 500.
• Company entered into consumer electronic market
in 1950 with its first tape recorder.
• In 1953 they produced first transistor radio TR- 55
• In 1958 renamed the company as SONY

4. Store
• Total there are 251 store all over the world
• In India there are total 50 stores
• In Mumbai there are 19 stores
Bandra, parel, worli, shivaji park, Fort, Santacruz, Andheri,
Chembur, Ghatkopar.

5. Global Presence
Head office at Tokyo.
Globally present nearly above 100 Countries
Mainly Manufactured in countries like USA, UK, Thailand, Malaysia,
Japan, china
Presence in India
Head office at Delhi.
 Branch offices at Mumbai , pune , Indore, Ahmadabad, Chennai .

6. Ambience
1000 Sq feet.
 Near to station area
 Product are set section vice, separate bill counter.
 Dress Code of Staff Grey Shirt and Black pant
 Well Customer service

7. Target Group
From the youth of 14 year to 55 year person

8. THE LAYOUT AT SONY WORLD

9. ELEMENTS OF STORE DESIGN
Store image good
The parent company
name is a major
factor
store atmosphere
created using visual
communication and
cool lightening inside
Store Theme designed
by
Selecting the best
available merchandise
mix based on the
target customer

10. EXTERIOR STORE DESIGN
Impressive
building which can
accommodate
sufficient quantity
of products for
display. That too
at one of the most
traffic generated
place in the city-

11. Inviting entrance which is colorful and attractive

12. Promotions and ads on the exterior

13. Glassy front look gives advantage for being
recognized as relatively modern store.

14. INTERIOR STORE DESIGN
Space planning
Space planning for electronics items is becoming easy because of
considerable reduction in size by the advancement of technology. At Sony
World the space used at the first floor for displaying items

15. Atmospherics and aesthetics
Atmospheric is provided with visual communications, cool lighting, and colors
inside.

16. The store has also made use of. graphics and signage to inform the
customers about the products, merchandise, price and special offers
and also to direct customers

17. Graphics used are promotional graphics and campaign
graphics for promotional activities and advertising campaign.

18. Signage is used for merchandise

19. THE CIRCULATION PLAN

20. VISUAL MERCHANDISING

21. Elements of visual merchandising used at Sony
center are as follows
 Fixtures and Merchandise presentation
 Signages
 Lighting
 Floorings
 Attractive colours and textures

22. STORE ADMINISTRATION &
MANAGEMENT OF PREMISES
Management of Premises
• The Working hours of Sony Center are from 10am to 9:00pm
• The working hours are fixed keeping in mind the target audience and type
of product.
• Since the store has a Lifestyle positioning, opening late and closing late is
needed.
• Security of the building is outsourced to a speprate agency, and there is
one security guard present at all times. There is also CCTV monitoring
within the showroom.

23. MANAGING INVENTORY AND DISPLAY
• The store has a very neat and organized display, which showcases
all items of the company.
• The displays are categorized by size and type of the product.
• The smaller products, which can easily be shoplifted are kept
securely
• Small demo goods are kept in locked cupboards/shelves.
• The Dummy/demo models of the products are secured via straps,
so that they are cannot be stolen

24. MANAGING RECEIPTS
• At the Sony Center, payment for goods purchased can be done through
cash or Credit card
• In case od Credit card purchases, the products are billed at MRP
• Discounts are offered only on cash purchases
• There is No minimum amount for card purchases
• All credit cards accepted at the Sony center
• Also, No extra service charge is levied in case of credit card purchases.

25. CUSTOMER SERVICE
 At the Sony World, Customer friendly service is of very high
priority.
The staff at the showroom are very interactive and helpful.
Every customer recieves a Pleasant welcome into the
showroom.
Individual attention is given to customers whenever possible
The packing and billing is done in an efficient and fast manner
so that customer wait times are reduced.

26. Manufacturer
Main
Warehouse at
Chennai
Warehouse of
the Branch
office
Sony World
Showroom
Consumer

27. Consumer product
Television and Projector
Home Video
Home Audio
Home Theater System
Digital Photography
Video Camera
IT & Computing
Portable Audio

28. Game
Mobile Phone
In-car Entertainment
Storage and Recording Media
Battery & charger
Accessories

29. Television and Projector
LCD: 16 Product Under 6 Different Series.
CRTV: 10 products
Home & Bisuness Projector
Public Display Panels

30. Home Video and Audio & home theatre
DVD Player and Recorder
Hi- Fi Audio System
Home theatre

31. Sony Cyber-shot
Digital SLR Camre : 4
Digital Still camera: 13 various color
Lens Under 3 main Categories.
Accessories for its camera and Lenses
Photo printer

32. Video Camera
HD Video camera :
SD Video Camera
DVD
Hard Disk Driver
Mini DV
Lnese and other accesorries

33. IT & Computing
Laptop and Computers : 37 Product in different
categories.
 Memory Sticks
Flash Data Media

34. Other Products
Portable Devices
In – car Entertainment
Mobile
Storage Devices
Accessories for all its product

35. Price Of Product
Television and Projector Rs.8000 – Rs 7.5 Lakhs
Home Video Rs 18000 – Rs 1.5Lakhs
Home Theatre System Rs 25000 – Rs 40000
Digital Photography Rs 5000 to Rs 20000
Video Camera Rs 70000 - Rs 2.5 Lakhs
IT & Computing Rs38000 –Rs 2 Lakhs
Portable Audio Rs 1800 - Rs 8000
Game Rs 12000 – Rs 20000
Mobile Phone Rs 2000 – Rs 20000
In-car Entertainment Rs 8000 – Rs 1.5 lakhs
Storage and Recording Media Rs 120 – Rs 5000

36. PRICE
• The Sony centers have the Sony product lovers
as their target segment. So, the price policy
that the organization follows gives total
pricing parity to all of its customers.

37. PROMOTION
• Sony India has fixed a promotional budget of
nearly 200 corers this year, and in those 60
corers is meant especially for its digital
products. To the Sony center, the Sony India
allots a certain sum of money every two years
as per the suggestions provided by them
about local interests to Sony products.

40. BUSINESS MODEL
1 CLASSIFICATION BASED ON OWNERSHIP
The Sony World is what can be termed as a Chain retailer or a corporate retail
chain.
 All Sony World around the country follow a standardized pattern of layout and
operations.
2 CLASSIFICATION BASED ON MERCHANDISE OFFERED
By means of merchandise offered, the Sony World would come under the specialty
stores category.
 Specialty stores are stores which focus on selling a particular category/type of
goods.
They focus only in their core area, and thus they offer a great level of service to the
customers.

41. STRATEGY FOLLOWED BY SONY WORLD
1 GROWTH STRATEGY- FRANCHISING
 To set up the business and manage
 Support for running the franchisee
 Training to the employees – employees are trained directly by the company personal
Chennai
 Advertising and marketing means- the advertising and marketing is done by the Sony
Corp India
 Product display – a person from Sony Corp India comes to the shop weekly and sets up
the displays.
2 STORE SITE SELECTION
Isolated/Freestanding Location
 Part of a business District
Part of a shopping center

42. FUNCTION – SONY Corp
Site Selection Just approves the location is it is feasible
Design Provides prototype design of the store as
per specifications
Employees Provides Training every three months and
when there is any other major technological
up gradation Products Sold identifies the
most moving products and decides the
product mix
Prices Have a single price throughout the country
Promotions Determines at a national level and allocates
certain amount for regional promotions
Brand Building Builds at an international level

43. Insights
 Excellent Quality of Product
 Wide range of Product
 Best Customer Service
 High Price of Product
 Excellent After sales Service

44. Consumer speak
• Name – Rajesh Mhatre
• Age – 30 year
Opinion About Sony world – Sony world is good place to buy Sony product
even Sony product are of good quality But the
Sony product are too costly its customer
service is also good

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