‘Content Strategy for Smart Content - How to make your content flow‘
Presentation at Content Strategy Conference - Confab Europe, Barcelona, 2014.
Content publishing has transformed from a static universal approach to a dynamic and personalized approach, and is challenged by the convergence of multiple devices and media diversity. Therefore, content needs to be mobile, social, and flexible, responding to the device, location, and the personal needs of customers in order to provide a desired content experience.
This talk will discuss what this complexity means for content and the way it is created, managed, and published. We will discover how content strategy can help us to set our content free and make it flow easily, in order to provide content that your audience really cares about.
Discover how to create content that is designed from scratch to adapt to audience needs, and takes advantage of the capabilities of any device. Learn about structurally rich and semantically aware content, "smart content" that is meaningful to both users and machines. Understand why responsive design by itself is not enough, and how we and our content workflow need to adapt to create more flexible content.
Presented by Theresa Grotendorst & Ute Klingelhöfer