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Power Hour 20 | Understanding the Power of Content

“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.

After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.

In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come

Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides

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Power Hour 20 | Understanding the Power of Content

  1. 1. www.theoruby.com/events Understanding the Power of ContentUnderstanding the Power of ContentUnderstanding the Power of Content www.facebook.com/theomarketing
  2. 2. Understanding the Power of Content 1) Content Strategy Basics 2) Which Type of Content Should I Use? 3) Maximising Your Content (Repurposing & Updating) 4) Content is King - Quick SEO guide 5)� Q&A
  3. 3. 1) Content Strategy Basics Brand awareness Generate leads Convert users Attract past customers Improve SEO Other aims - create partnerships etc. Will this content achieve your goals? What is the value for the audience? Define your goals Ask Yourself?
  4. 4. Credit Hubspot Remember - Every part of the marketing funnel may need different content to drive them towards becoming a customer. 1) Content Strategy Basics
  5. 5. Building your own marketing funnel Awareness - Get brand awareness with educational material (Top Tips / How To Video / Cheatsheet / Guide) Evaluation - Stimulate potential customer interest (Case studies / Demo Videos / In-Depth product review Purchase - Turn lead into customer (Free trial / Coupon / Consultation / Demo) Missing Step!! Retention - Encourage brand loyalty and repeat customers Support material for products / Email campaigns / Closed groups 1) Content Strategy Basics
  6. 6. 1) Content Strategy Basics Start by doing what you enjoy most! Which channels should you use? Which content formats should you use? What�time & financial resources do you have available? What problem are you solving?.. Where is the value? How will you manage it long-term and monitor (hubspot)? Considerations
  7. 7. 2) Which Type of Content Should I Use? Blogs Social media posts Videos Podcasts Training Guides How to Review / VS Case Studies Templates Interviews Be creative! Types of content
  8. 8. 2) Which Type of Content Should I Use? Blog About - Find headlines Hubspot - Content ideas Neil Patel - content ideas - Backlinks Buzzsumo Competitor research Focus groups / Marketing research Content Inspiration
  9. 9. 2) Which Type of Content Should I Use?
  10. 10. Repurposing 1) Create an article or blog post on your website 2) Share on your social media channels - FB / Ti / LI / IG 3) Add to your Google Business updates (if you haven't already got GB - why not!? 4) Share with publishers to get backlinks 5) Take highlights / snippets and reshare in the future 6) See event case study 3) Maximising Your Content
  11. 11. 3) Maximising Your Content Stay succinct - keep it short and snappy Read through 3x and cut out around 50% (for most people) Use a voice recorder and playback to check for errors Ask an impartial person to review with critical feedback Editorial Calendar VS Social Calendar Make room for topical information Updating every few months will massively improve SEO
  12. 12. 4) Content is King - Quick SEO guide
  13. 13. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
  14. 14. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
  15. 15. Additional Resources Power Hour 5 - Canva: A Non-Designers Dream Power Hour 6 - Free Social Media Management with Hootsuite Power Hour 7 / 11 - Easy SEO: How to Rank Higher on Google Power Hour 14 - How to Drive Customers to Your Website Everything can be found below: www.theoruby.com/marketing-guides
  16. 16. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Our next Power Hour: Friday 18th September, 12 pm Building Your Own Marketing Funnel Subscribe to receive marketing guides www.theoruby.com/news

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