Marketing to Millennials with Snapchat & Instagram
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Millennials are heavy users of social media who are constantly connected through their phones. Live streaming apps like Meerkat and Periscope allow users to broadcast live video, though Periscope has become more widely adopted with features like saving broadcasts. For sharing short videos, Instagram with its filters is more popular among millennials than Vine. Snapchat and Instagram are both widely used by millennials, especially females ages 13-25, though Snapchat focuses on private sharing between contacts while Instagram utilizes hashtags and allows advertising. The presentation recommends brands focus efforts on Instagram and Snapchat to best reach millennial audiences.
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Marketing to Millennials with Snapchat & Instagram
- 1. Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat Raleigh Public Relations Society Luncheon June 23, 2015 by Sharon Dawson @TheeDesign
- 2. “Millennials are selfish consumers of social media” Quote by Justin Lafazan from DMFB 2015 Conference
- 3. •Phone next to them when sleep •On desk at work •On table during meetings •Average attention span: 8 seconds Millennials
- 4. Where should I spend my time
- 7. Live Streaming •Post when people can view •Interesting •Needs to be watched NOW •Great for sports, political rally, breaking news
- 8. Meerkat •Darling of SXSW •Blocked by Twitter when Twitter bought Periscope •iPhone only
- 9. Periscope • Saves broadcast after over, so people can view later • iPhone and Android • Being adopted by celebrities & events • CNN Royal Correspondent Max Foster for Princess Charlotte’s birth
- 11. Winner: Periscope •Integrates with Twitter •Save broadcast afterwards Keep an eye on YouTube to make a big play in this space
- 13. Vine vs Instagram Vine Instagram 20 million users 130 million users 6 seconds 15 seconds Loops videos Plays video once No filters 13 filters Share on Vine, FB, Twitter Share on FB, Twitter, Tumblr, Email
- 15. Winner: Instagram •Millennials 2nd most popular social network •Use existing account •Filters for videos •More time allotted – 3 to 15 seconds
- 17. Where should I spend my time
- 18. Snapchat
- 19. Build Your Story •31 Character Limit
- 20. Users •Majority between 13 to 25 •70% are female •2/5 of 18 year olds use it multiple times a day
- 22. Snapchat •Private •Add via smartphone only •Must take pics in app •No hashtags •31 Character limit
- 23. Brands •Taco Bell •MTV •Sour Patch Kids •The Voice •Grub Hub
- 28. Instagram
- 29. Users •Ages 18-34 •90% of users are under 35 •68% female •23% of teens says is favorite social media
- 30. Instagram •#hashtag •Add via smartphone only •No ads allowed •3-15 second videos
- 31. Brands •National Geographic, Victoria’s Secret, Nike, Forever 21, Starbucks •Videos: MTV, NBA, GoPro, Wendy’s, HBO’s Girls