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Agile Media: Demand Side stories
Nigel Gilbert, AppNexus
1. Realtime - reality bites
2. DSP: what, why, where & how
3. Differentiation/business models
4. Realtime in action - Vodafone
Agenda
DSP: what, why, where & how
Understanding the difference
ServicesInfrastructure Features
Real-Time, dynamic creative
CLIENT FORUM
CLIENT FORUMCLIENT FORUM
Thanks
Q&A

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AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)