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Social Media: Keys to Success

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The Wholesale Forums (UK)
The Wholesale Forums (UK)

This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success. Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk

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Social Media: Keys to Success Presented by: Anthony Trollope Director, TheWholesaleForums.co.uk [email_address] Twitter.com/atrollope Twitter.com/wholesaleforums Facebook.com/thewholesaleforums The Off-Price Show, 11-12 September 2011
A bit about me… Five years ago: Studied E-commerce at the University of Portsmouth Interests switched to online media In 2005, while at Uni began developing The Wholesale Forums A decade or so ago: Started my first business selling DVDs on eBay at 13 Became an underage Powerseller within 3 months Grew the business to over 8,000 feedback Today: Director of The Wholesale Forums - leading networking community & advice forum for buyers and suppliers with over 95,000 members across the world
What to expect from this seminar… ,[object Object],[object Object],[object Object],… not like this guy!
So, why leverage Social Media anyway? Holly social media, Batman!
“ We don’t have a choice on whether we DO social media, the question is how well we do it.” – Eric Qualman, Socialnomics So, why leverage Social Media anyway?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is big, it’s getting bigger , and as a broad digital marketing channel, it’s not going to disappear anytime soon. So, why leverage Social Media anyway?
 
Bring on the goodies….
Quick show of hands... How many of you have Twitter, Facebook or LinkedIn accounts for your business?
Influencing Twitter ,[object Object],[object Object],[object Object],[object Object],Tweet great content 3-4 times a day
[object Object]
[object Object],[object Object],[object Object],[object Object],Influencing Twitter Reply to conversations
[object Object],[object Object],[object Object],[object Object],Influencing Twitter Retweet other people’s content
[object Object],[object Object],[object Object],Influencing Twitter Use search to meet objectives
[object Object],[object Object],[object Object],Influencing Twitter Be easy to retweet and follow
[object Object],Twitter PRO TIPS:
Use tools like Crowdbooster.com and Klout.com to measure your reach and help shape your content strategy: Twitter PRO TIPS:
And breathe….
Facebook: Strategy ,[object Object],[object Object],[object Object],[object Object],Basics:
[object Object],[object Object],[object Object],[object Object],[object Object],Dominating Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],Dominating Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],Dominating Facebook
[object Object],[object Object],[object Object],[object Object],Dominating Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dominating Facebook
Promoting your Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Promoting your Page
[object Object],[object Object],[object Object],[object Object],Promoting your Page
[object Object],[object Object],[object Object],Promoting your Page
Facebook PRO Tips: ,[object Object],[object Object],[object Object]
LinkedIn Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],LinkedIn Tips ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],LinkedIn Tips
[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn Tips
... a few recommended resources ,[object Object],[object Object],[object Object],[object Object],[object Object],... And finally, a shameless plug ,[object Object]
Thank you! Slides available via: ,[object Object],[object Object],[object Object]

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Social Media: Keys to Success

  • 1. Social Media: Keys to Success Presented by: Anthony Trollope Director, TheWholesaleForums.co.uk [email_address] Twitter.com/atrollope Twitter.com/wholesaleforums Facebook.com/thewholesaleforums The Off-Price Show, 11-12 September 2011
  • 2. A bit about me… Five years ago: Studied E-commerce at the University of Portsmouth Interests switched to online media In 2005, while at Uni began developing The Wholesale Forums A decade or so ago: Started my first business selling DVDs on eBay at 13 Became an underage Powerseller within 3 months Grew the business to over 8,000 feedback Today: Director of The Wholesale Forums - leading networking community & advice forum for buyers and suppliers with over 95,000 members across the world
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  • 4. So, why leverage Social Media anyway? Holly social media, Batman!
  • 5. “ We don’t have a choice on whether we DO social media, the question is how well we do it.” – Eric Qualman, Socialnomics So, why leverage Social Media anyway?
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  • 8. Bring on the goodies….
  • 9. Quick show of hands... How many of you have Twitter, Facebook or LinkedIn accounts for your business?
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  • 17. Use tools like Crowdbooster.com and Klout.com to measure your reach and help shape your content strategy: Twitter PRO TIPS:
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Editor's Notes

  1. http://www.adwaarabia.com/images/universities/University_of_Portsmouth.png
  2. http://www.telegraph.co.uk/motoring/news/8146954/Rip-off-fear-of-used-car-buyers-exposed-in-new-survey.html
  3. http://www.thetoyzone.com/wp-content/uploads/2008/07/batman_and_robin_tv_show.jpg
  4. http://www.facebook.com/press/info.php?statistics http://blog.twitter.com/2011/03/numbers.html
  5. http://www.swiss-miss.com/wp-content/uploads/legacy/photos/uncategorized/2008/02/15/cofb.jpg
  6. http://www.jumpoverthere.com/wp-content/uploads/2011/08/lets-do-this.jpg
  7. http://amberlittle.files.wordpress.com/2011/04/2008-0824-if-routine.jpg
  8. http://www.roadsignfun.com/wp-content/uploads/2010/06/share-the-love.gif
  9. http://briankerr.files.wordpress.com/2009/06/london-underground-logo-connections1.png