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>> On Page SEO Diagram




                    ON - PAGE KEYWORD PLACEMENT
                                    (Where it makes sense)
  Title of page meta
         description:
   <titles> ...</title>
                           Title - Keyword (KW)                                                      Meta Description:
                                                                                      Phone Number   <meta name =
                                                                                                     “description”>
                               Your                                                                  (behind Scenes)
                               Logo             Catch Phrase

   Contain Keyword

                                     Heading 1 <h1></h1>
                                     ...........................................................
                                     ...........................................................
                                     ...........................................................
Include KW variation                 ...........................................................     Mention KW or
    logical structure.                                                                               close variation in
                                     Heading 2 <h2></h2>                                             first paragraph.
                                     ..........................................................
                                     ..........................................................
                                     ...........................
                                     ...........................                                     Use KW in “ALT” text
                                     ..........................
                                     ..........................                                      in image to describe:
  If possible include                ..........................                                      <img src=“file-name”
           KW in last                ..........................                                      alt=“keyword”/>
                                     ..........................
  paragraph as well.                 ............................ Place image here
                                     ...........................................................
                                     ...........................................................



                          <title> & <meta description> are what you see in Google results

                TITLE        Fred’s Fishing Tours
                             We provide fishing tours in 5 fantastic locations
       DESCRIPTION           View our package and book online today!

                          Note:
                          • Pages require around 300 words of text to be relevant/worthy of indexing
                          • Overuse of keywords is called KW stuffing and will get you blocked so
                             DO NOT DO IT!
>> On Page SEO Example




                     TARGET KEYWORD: FISHING TOURS
                           (Highlighted with underline on page)

         Title contains
   “Fishing Tours” KW                                                                  Description describes
                           Fred’s Fishing Tours                                        page, is enticing &
                                                                       08 8000 2342    contains KW.
                                                                                       Can be same as first
                            Fred’s                                                     paragraph.
                            Fishing SA’s best fishing tours

                            Home         Fishing Tours     About Us          Contact
 Heading contains KW

                                   Fred’s Fishing Tours
                                   Are you looking for fishing tours in
                                   SA? Fred’s Fishing Tours provide you
       H2 contains KW              with the ultimate experience!
   variation: (singular)

                                   Win a fishing tour!
                                   We’re offering you and 5 friends the
                                   chance to win a free fishing tour.
                                                                                       Image of past
                                   Tell us about
                                                                                       fishing tour: With
Text contains KW                   your favourite
                                                                                       file name, ALT tag
       variations:                 fishing trip for
                                                                                       and caption KW.
 “Tour” & “Trip”                   your chance
                                   to win!
                                   ENTER HERE        2009-fishing-trip.jpg




                            Fred’s Fishing Tours
                            We provide fishing tours in 5 fantastic locations
                            View our package and book online today!

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On Page SEO Diagram

  • 1. >> On Page SEO Diagram ON - PAGE KEYWORD PLACEMENT (Where it makes sense) Title of page meta description: <titles> ...</title> Title - Keyword (KW) Meta Description: Phone Number <meta name = “description”> Your (behind Scenes) Logo Catch Phrase Contain Keyword Heading 1 <h1></h1> ........................................................... ........................................................... ........................................................... Include KW variation ........................................................... Mention KW or logical structure. close variation in Heading 2 <h2></h2> first paragraph. .......................................................... .......................................................... ........................... ........................... Use KW in “ALT” text .......................... .......................... in image to describe: If possible include .......................... <img src=“file-name” KW in last .......................... alt=“keyword”/> .......................... paragraph as well. ............................ Place image here ........................................................... ........................................................... <title> & <meta description> are what you see in Google results TITLE Fred’s Fishing Tours We provide fishing tours in 5 fantastic locations DESCRIPTION View our package and book online today! Note: • Pages require around 300 words of text to be relevant/worthy of indexing • Overuse of keywords is called KW stuffing and will get you blocked so DO NOT DO IT!
  • 2. >> On Page SEO Example TARGET KEYWORD: FISHING TOURS (Highlighted with underline on page) Title contains “Fishing Tours” KW Description describes Fred’s Fishing Tours page, is enticing & 08 8000 2342 contains KW. Can be same as first Fred’s paragraph. Fishing SA’s best fishing tours Home Fishing Tours About Us Contact Heading contains KW Fred’s Fishing Tours Are you looking for fishing tours in SA? Fred’s Fishing Tours provide you H2 contains KW with the ultimate experience! variation: (singular) Win a fishing tour! We’re offering you and 5 friends the chance to win a free fishing tour. Image of past Tell us about fishing tour: With Text contains KW your favourite file name, ALT tag variations: fishing trip for and caption KW. “Tour” & “Trip” your chance to win! ENTER HERE 2009-fishing-trip.jpg Fred’s Fishing Tours We provide fishing tours in 5 fantastic locations View our package and book online today!