Thanksgiving to cyber monday spending and online activity

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Compilation of the stats found in the following articles. “From turkey to tablet” quote: IBM 28.7MM consumers shopped: NRF Online Sales: Comscore Mobile Stats & 10pm peak: Internet Retailer They Came With a Purpose: NPD Group Cyber Monday: Core Metrics

Business Entertainment & Humor

Thanksgiving through Cyber Monday
Breakdown of spending and online habits

The Search Agency
December, 2011

Online trends: Thanksgiving Day 2011

Consumers quickly transitioned “from turkey to
tablets” to begin holiday shopping and research.

• 28.7MM consumers shopped online – up 29% from
last year

• $470MM in online sales on this traditionally „lighter‟
shopping day

• 15.2% of traffic came from mobile devices
(including tablets), up for 6.45% last Thanksgiving

• Mobile devices accounted for 11.09% of
purchases

• Online traffic peaked after holiday dinners at 10pm
EST

source: IBM, NRF, ComScore, Internet Retailer

Online trends: Black Friday 2011

After researching online, consumers were lined up for
midnight store openings with mobile devices in hand
for support.
• 286MM total shoppers – up 35% from last year

• 50MM shoppers visited online retailers – up 35% from
last year

• $816MM total online sales

• $398.62 average spend per consumer

• 14.3% of traffic came from mobile devices (including
tablets) compared to 4.6% last year

• 23% of shoppers purchased an electronics product,
with televisions being the most popular electronics item
purchased

source: NRF/BIGresearch, ComScore, NPD Blog

Online trends: Cyber Monday 2011

Consumers headed back to the office and continued
weekend purchasing before, during, and after work
making Cyber Monday 2011 the biggest day ever for
online retailing.
• Online sales were up 29.3% over Black Friday
2011

• Online spending up 33% compared to last year –
expected $1.2B in sales

• $198.26 average spend per consumer

• 10.75% of traffic came from mobile devices
(including tablets) compared to 3.88% last year

• Peak shopping time 2:05pm EST, with a surge
after commuting hours

source: IBM Coremetrics, Nov 29th 2011

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Thanksgiving to cyber monday spending and online activity

1. Thanksgiving through Cyber Monday Breakdown of spending and online habits The Search Agency December, 2011

2. Online trends: Thanksgiving Day 2011 Consumers quickly transitioned “from turkey to tablets” to begin holiday shopping and research. • 28.7MM consumers shopped online – up 29% from last year • $470MM in online sales on this traditionally „lighter‟ shopping day • 15.2% of traffic came from mobile devices (including tablets), up for 6.45% last Thanksgiving • Mobile devices accounted for 11.09% of purchases • Online traffic peaked after holiday dinners at 10pm EST source: IBM, NRF, ComScore, Internet Retailer

3. Online trends: Black Friday 2011 After researching online, consumers were lined up for midnight store openings with mobile devices in hand for support. • 286MM total shoppers – up 35% from last year • 50MM shoppers visited online retailers – up 35% from last year • $816MM total online sales • $398.62 average spend per consumer • 14.3% of traffic came from mobile devices (including tablets) compared to 4.6% last year • 23% of shoppers purchased an electronics product, with televisions being the most popular electronics item purchased source: NRF/BIGresearch, ComScore, NPD Blog

4. Online trends: Cyber Monday 2011 Consumers headed back to the office and continued weekend purchasing before, during, and after work making Cyber Monday 2011 the biggest day ever for online retailing. • Online sales were up 29.3% over Black Friday 2011 • Online spending up 33% compared to last year – expected $1.2B in sales • $198.26 average spend per consumer • 10.75% of traffic came from mobile devices (including tablets) compared to 3.88% last year • Peak shopping time 2:05pm EST, with a surge after commuting hours source: IBM Coremetrics, Nov 29th 2011

5. Thanksgiving through Cyber Monday Breakdown of spending and online habits The Search Agency December, 2011

Editor's Notes

“From turkey to tablet” quote: IBM http://www.prnewswire.com/news-releases/record-online-thanksgiving-day-shopping-paves-way-for-strong-black-friday-retail-sales-reports-ibm-134527688.html28.7MM consumers shopped: NRF: http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1260Online Sales: Comscore: http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S._Online_Holiday_SpendingMobile Stats & 10pm peak: Internet Retailer: http://www.internetretailer.com/2011/11/24/shoppers-rush-online-thanksgiving-morning
http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1260http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S._Online_Holiday_Spendinghttp://www.npdgroupblog.com/2011/11/they-came-with-a-purpose/
http://www.coremetrics.com/company/2011/pr11-29-11-cyber-monday.php

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