1.
Social Media’s Secret Weapon<br />Jesse Engle<br />@Engle <br />@CoTweet<br />@ExactTarget<br />

2.

3.
“Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”<br />

4.

5.
Send or read e-mail 92%<br />Use an online social networking site 61%<br />Source: Pew Internet<br />

6.

7.
75%<br />of social media users say email is the best way for companies to communicate with them<br />MarketingSherpa 2010<br />

8.

9.

10.

11.
1. Turn email subscribers into fans and followers<br />

12.
2. Acquire new subscribers through social campaigns<br />SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.<br />( And 50% Convert! )<br />

13.
3. Mine social data to drive relevancy and reach influencers<br />

14.
4. Arm community managers with customer intelligence<br />

15.
Summary:<br />Turn email subscribers into fans and followers<br />Acquire new subscribers through social campaigns<br />Mine social data to drive relevancy and reach influencers<br />Arm community managers with customer intelligence at the point of interaction<br />