LinkedIn is the perfect vehicle for interrupting the buying cycle of your prospect and positioning yourself as their trusted adviser.
www.TheProfile.Company
2. About:
• Founder of TheProfile.Company
• Author of ‘What to Put on Your LinkedIn Profile’ &
‘Grassroots to Green Shoots’
• Written profiles for individuals in Canon, Asda,
Oracle, Facebook, Coca-Cola
• Ran the ‘Rock Your Profile’ stand at LinkedIn’s
annual EMEA conference Talent Connect twice,
plus Social RecruitIn
Expert LinkedIn Profile Writer
How to Get Leads and What To Do With Them
Author | Speaker | Sugar-Free Vegan
TheProfile.Company
3. How important is
?
TheProfile.Company
• LinkedIn is the biggest online
professional network in the world
• 440M worldwide, 17M UK & 84M EU members
• +3M company pages
• +2M LinkedIn Groups
• > 2 new members per second!
• LinkedIn shows you how you are connected
4. 1 Why LinkedIn
Agenda – Part One
2 Succeed on LinkedIn
3 Setting Your Outcomes
4 Importance of Profile
5 The Buying Journey
8. Proactive
Searching for prospects & asking to connect
Asking for introductions
Sending InMails
Active
Commenting in groups
Status Updates
Publishing content
Passive
Your Profile
TheProfile.Company
10. Reasons People Fail on LinkedIn
Don’t have a clear outcome
Don’t add value to their prospects
Don’t stand for something
Profile doesn’t engage prospects
No call to action for prospects
Doesn’t match the buying psychology of a prospect
Unclear what value they bring and the problem they solve
TheProfile.Company
MOST OF THESE ARE RELATED TO YOUR PROFILE
11. Reasons People Succeed on LinkedIn
Set clear business outcomes
Follow a set strategy appropriate for their business
Stand for something
Clear call to action
Profile establishes and transfers trust
TheProfile.Company
13. The human mind is programmed
to stereotype and pigeonhole
information –
it is our responsibility to ensure
we’re put in the right hole!
TheProfile.Company
14. It’s now the norm to research
prospects, candidates, suppliers
and colleagues on LinkedIn before
meeting
First Impressions Count
TheProfile.Company
15. TheProfile.Company
Not a Prospect Prospect
Know they have a
problem and are looking
for your solution
Know they have a
problem but don’t know a
solution exists
No idea they have a
problem
1 2
4
3
Refer you to others
Build awareness of the
problem and solution
Identify your prospects
and recommend you
16. TheProfile.Company
Today 57% of a
buying decision is
made online before a
sales representative
gets involved
LinkedIn & Altimeter Group 2014
TheProfile.Company
Consider the
Buying Journey of
your Prospect
17. TheProfile.Company
A well constructed profile:
Interrupt the buying process and position you as a
trusted advisor
Attract highly targeted leads that are pre-sold
Dramatically shortening the sales cycle
Become easily to refer
18. TheProfile.Company
The Buying Journey
Who is researching? What time of day?
How do you want prospects to get in touch? What
obstacles might stop them?
What information do they need to know to move
forward in their research/buying decision?
Can they ‘buy into you’ as a person?
How can they easily opt-in to follow you?
19. TheProfile.Company
Profile Principles
Now body cares about you until you become relevant
to them
Your Profile is about you but not for you
Capture attention quickly outlining problem you solve
Build rapport by sharing something of you
Consider purpose of all content
20. 1 From Top to Toe
Agenda – Part Two
2 Develop Your Strategy
3 Questions & Answers
4 Next Steps
21. 1 Headline
A Good Headline:
Provokes curiosity
Starts a conversation
Gives a good overview
Includes key search words
Says something personal about
you
TheProfile.Company
22. 2 Summary
A Good Summary:
Speaks directly to your
audience(s)
Outlines the problems of your
prospects
Educates the prospect and
raises awareness for your
solution
Establishes your credibility as
an expert
Shares what you do
Ties all the loose ends together
TheProfile.Company
23. TheProfile.Company
3 Rich Content Media
Good Rich Media Content:
Include testimonials, interviews,
presentations, book excerpts,
examples of work, and visuals of
products
Provide a valuable inside view of
the company, and allow your
prospect to spend time with you,
building ‘know, like, trust’
Educate your prospect on how to
buy
Add a call to action
TheProfile.Company
24. 4 Experience
Your experience should:
Tell the story of how you ended up
doing what you’re doing today
Establish your credibility
Give an insight into who you are,
and what motivates you
Provide the viewer with a
knowledge of the industries you’ve
experience in
TheProfile.Company
TheProfile.Company
25. 5 Education
Your education should:
Justify why you’re the expert
Put extra clout behind what you
have to say
Let people know you have training
in a particular strategy or
methodology
TheProfile.Company
26. 6 Projects
Your project should:
Provide a unique insight into your
interests and affiliations
Let people know what you are
thinking
Draw attention to activities or
events people can get involved in
TheProfile.Company
27. 7 Advice for Contacting
Advice for Contacting:
Inform your prospect about the
best way to get in touch with you
Manage your prospect’s
expectations about when you are
likely to reply
TheProfile.Company
28. 8 Voluntary
Your Voluntary Experience:
Gives an insight into what you
care about and hold important
Increases visibility of the charity
Lets people know how they might
collaborate with you
Give context to the conversation
so that people are confident to
reach out
TheProfile.Company
29. 9 Interests
Including your Interests:
Adds personality and makes you a
3-dimensional person
Allows your prospects to build
‘know, like and trust’ with you
Can provide common ground to
establish a new relationship
TheProfile.Company
30. 10 Publications
Using the Publications
Drive extra traffic to blogs and
publications you’ve been featured
in
Feature your book and news
articles you’ve been featured in, or
reports you’ve written
TheProfile.Company
31. 11 Influencer Platform
Using the Influencer Platform
Share your unique take and point
of view
Get on your soap box and find
like-minded people
Post valuable content in groups to
start conversations. Make sure
that the information is authentic
TheProfile.Company
32. 1 From Top to Toe
Agenda – Part Two
2 Develop Your Strategy
3 Questions & Answers
4 Next Steps