1.
Social Media
In Ramadan
Do People Engage More on Social Media During Ramadan?
We tracked the engagement generated in the region during Ramadan 2012 and
compared to the same time interval outside Ramadan.
Egypt
Facebook Twitter
2:004:00
PM PM
6:0012:00
PM PM
Oman
11:0010:00
PM AM
Bahrain
6:007:00
PM PM
Qatar
AM PM
Lebanon
10:00 4:00
Kuwait
8:002-4
PM PM
Jordan
AM PM
2-4 6:00
KSA
4-610:00
PM AM
PM
7:00
PM
6:00
UAE
2:00 PM
4:00 PM
Exploring Arab User Habits on
Facebook & Twitter
33%
Before Ramdan During Ramadan
30%Increase
During
Ramadan
Before Ramdan During Ramadan
Are People More Positive or Negative on Social Media in Ramadan?
We manually analyzed the engagement we tracked and categorized them as
positive, negative and neutral.
During
Ramadan
After
Ramadan
Before
Ramadan
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
Positive
During
Ramadan
After
Ramadan
Before
Ramadan
Negative
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
During
Ramadan
After
Ramadan
Before
Ramadan
Positive
During
Ramadan
After
Ramadan
Before
Ramadan
Negative
Increase
During
Ramadan
Facebook
Twitter
Facebook
Twitter
D U B A I • R I YA D H • A M M A N
D U B A I • R I YA D H • A M M A N
How do people engage online with brands during Ramadan?
We tracked the growth in engagement levels in addition to the best times
for brands to connect to customers in nine countries in the Middle East.
+105%
-4%
-16%
+28%
+67%
+7%
+35%
+13%
+33%
+11%
+56%
+18%
-33%
+6%
+74%
+30%
+57%
+8%
Recommendations
Re-adjust your posting times
and align with your audience
to maximize engagement.
Optimize your content mix with users' changing
interests to stay relevant and build stronger relationships.
Launch integrated marketing campaigns as media
consumption increases during the Holy Month.
Increase advertising support during
Ramadan to push your contentfurther.