The document outlines an agenda for a roundtable discussion led by Matthew Scudder on retaining customers. The roundtable will have 4 topics - Marketing, Customer Service, Rewards, and Guest Experience. Each of the 4 topics will be discussed for 6 minutes by small groups, who will select a scribe and spokesperson. The spokespeople will then summarize their group's discussions in 5 minutes each. A summary of the overall discussion topics will be available online afterwards.