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Newscloud Ignite Presentation
1. Turn Your Readers into Participants
Engaging Your Community with NewsCloud
The Media Consortium, Oakland 2011
Jeff Reifman
Seattle, Washington
jeff@newscloud.com
@newscloud
2. NewsCloud is…
• Free, open source, Facebook-connected
software for building interactive communities
• Funded by the John S. and James L. Knight
Foundation
• Use it to host a virtual town center
• Turn your readers into participants
• Enhance your storytelling with crowdsourcing
• Generate new page views and revenue
3. Participant Features
• Share news links
• Write blog posts
• Talk in discussion forums
• Organize links in resource directories
• Ask and answer questions
• Sell, lend, give away stuff in classifieds & lending library
• Crowdsource ideas
• Share photos and video in galleries
• Share and browse event calendars
• Play the predictions game
4. Platform Features
• Themed with your brand
• Fully configurable front page
• Facebook Connect & Twitter Integration
• Real time notifications
• Your advertising engine
• Your stats engine
• Site maps for SEO
• Sharable widgets
• Foreign language support
• Grant-funded development continues through April 2012
5. Problems with Facebook Pages
• Pages are generic, bland and limited to the
functionality Facebook gives you
• Pages don’t build community
• Your audience will never think of your Facebook
page as a great place to come back, nor a great
place to start
• Pages drive discussions away from your website
• No way to monetize them
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11. Success Tips
Promote it and link to it
Promote it and link to it
Promote it and link to it
Promote it and link to it
12. Other Success Tips
• Make the application a place for audience
participation
• Dedicate staff to curate the community
• Train and connect everyone in your organization with
the application
• Link news stories to the application’s interactive
features
• Build links into your site navigation
• Place widgets from the application on your website
13. You Can Use This
• Use our automated installer
– Launch in less than 20 minutes
– Costs as little as $45/mo.
• Or, hire a web consulting firm
– Let them manage it for you
• Or, talk to NewsCloud
– We provide a variety of managed services and
hosting solutions
14. Contact Us
• Email
– jeff@newscloud.com
– Follow @newscloud
• Website
– http://www.newscloud.com
• Blogs
– http://blog.newscloud.com
– http://opensource.newscloud.com
• Get the code
– http://github.com/newscloud/n2
• Social Media Research
– http://newscloud.com/research
