Social Sparks

•

1 like•1,049 views

Mark Carroll

Business Technology

To develop timely and
culturally relevant small
ideas which people
connect with instantly...

These two
chaps have to
work together
to create a
spark...

The thumbwheel is
nothing new...

RELEVANCE!

Relevance is always
relevant however you
are talking to your
audience - social, email,
mobile - if it’s not relevant
fans aren’t going to stick
around and listen...

“ Culture
the attitudes and behaviour
characteristic of a particular
social group

”

Different social groups need to be
treated differently

Just big, cheesy, motivational speaker style...

EVERY DAY!

➡ Special occasions
➡ Anniversaries
➡ Events

Find for inspiration where
your fans might...

➡ Tumblr
➡ Reddit
➡ Pinterest
➡ ffffound
➡The Fancy

What drives relevance
and culture? Rele
vanc
e
Cultu
re

Timing

Current affairs*

*It might not be the head lines

Too good to be true?

It has been done...

Lynx Facebook content
timely visualised conversation starters

Fosters Facebook

Continual conversation and
series posting

Understand your audience

+
Tap into their culture

+
Keep it relevant

=

SPARKS!
INTEREST
ti on
rsa
n ve
C o

comments

n ts
m e
c om

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Social Sparks

1. Making Social Sparks

2. What’s the BIG idea?

3. What’s the BIG idea?

4. To develop timely and culturally relevant small ideas which people connect with instantly...

5. SPARKS! Which will ignite action...

6. These two chaps have to work together to create a spark...

7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email, mobile - if it’s not relevant fans aren’t going to stick around and listen...

8. You need to fuel that relevance...

9. Culture

10. “ Culture the attitudes and behaviour characteristic of a particular social group ”

11. Different social groups need to be treated differently

12. There are no set rules...

13. Just big, cheesy, motivational speaker style...

14.

15.

16. d ... u n a ro all It ’s

17. EVERY DAY! ➡ Special occasions ➡ Anniversaries ➡ Events

18. Find for inspiration where your fans might... ➡ Tumblr ➡ Reddit ➡ Pinterest ➡ ffffound ➡The Fancy

19.

20. As a brand - stealing work or ideas is bad BUT YOU CAN...

21. GET INSPIRED!

22.

23. Take your inspiration and start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand ﬁlters Relevance CONTENT!

24. What drives relevance and culture? Rele vanc e Cultu re Timing

25.

26. Current affairs* *It might not be the head lines

27. Too good to be true? It has been done...

28. Mr Porter Tumblr

29. Lynx Facebook content timely visualised conversation starters

30. Innocent Drinks Facebook content

31. Fosters Facebook Continual conversation and series posting

32. Understand your audience + Tap into their culture + Keep it relevant =

33. SPARKS! INTEREST ti on rsa n ve C o comments n ts m e c om