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Mobile Apps Transforming Real Estate
- 2. Mobile Trends Why mobile matters to you!
- 3. * Ericsson Mobile Data Traffic Growing
- 4. Why Apps over Mobile Web? * www.flurry.com • Apps command 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day. • Mobile web continued to decline, averaging just 14% of the US mobile consumer’s time, or 22 minutes per day. • Apps create a different experience then mobile web, utilize phone features for a better user interface. • Apps connect you to your network
- 5. * www.flurry.com Why Does Mobile Matter to YOU? • US consumer spends 2 hrs and 42 minutes per day on mobile devices (up 2.5% from 2013) • Apps like Pinterest, Instagram and more received wide adoption. They changed how we communicate, share experiences, develop relationships, connect to 1-1 • Apps are for a specific reason, for example, your weather app? • Apps make lives easier and more efficient.
- 6. How Mobile Can Impact You- People are now more visual and picture sharing has become important.
- 7. Mobile Is more Than Search/Discovery Social networks and messaging are rapidly changing, with image/video sharing on the rise and people engaging more with close contacts and less with large audiences. *Mary Meeker
- 8. There are apps that enable potential homebuyers and owners alike to see the possibility in homes For example, here are some great apps to help increase your listing photos: • Snapseed: user-friendly photo app with advanced editing tools • Takes: allows the user to take photos and have them turned into video • 360 Panorama: This app allows the user to take panoramic photos of any scene • Diptic: Most advanced photo collage app, combine photos to create before- and-after images or more in-depth collages Mobile Is more Than Search/Discovery 360 Panorama
- 9. • Photo messaging application • Take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their Snaps • Prime real estate for innovative marketing campaigns • A personal 10 seconds with their target customer Snapchat Check out this new listing that just came on the market!!
- 10. • Cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger Interested in seeing this new house?
- 11. • Visual discovery tool • Collect ideas for your different projects and interests. • You can create and share collections (called “boards”) of visual bookmarks (called “Pins”) • Free advertisement space for your listings Pinterest New Home For Sale in LA!
- 12. • Instagram is a fast, beautiful and fun way to share photos with friends. • Take a picture or video, choose a filter to transform its look and feel, then post to Instagram, it's that easy • You can even share to Facebook, Twitter, Tumblr and more. • It's a new way to share photos of properties! Instagram Check out this house, what do you think?
- 13. • Social media still counts, so stay connected to your social platforms on the go using Apps like Facebook “More people are starting to understand that mobile is a great opportunity for us,” Zuckerberg said. “Today, there is no argument. Facebook is a mobile company.” Use mobile to engage with your clients in real time on social media
- 14. The MLS’s Application Suite
- 15. 105,000 unique users About 42,000 PRO Logins Performing over 500,000 searches Generating almost 3,500 LEADS! How The MLS App is Performing – May 2014
- 16. The MLS’ App Users can search all listings in the MLS by: - GPS - City - State - Zip Code -MLS # Log in using your MLS ID to access: - Private remarks - Compensation - Showing instructions - Off market statuses
- 17. The App is Social Media Ready And Easy To Share Users can share listings on Facebook and Twitter as well as send listings via email and text Details can include: • Picture of the property • Summary • Realtor information • Mobile web link to single property page
- 18. The App is About Driving LEADS To YOU! There is always a “contact” button to place calls and/or send emails to agents
- 19. New Exciting June Features! • Ability to search Open Houses by specific date • New iPad app with slide out grid menu • Search by specific statues
- 21. Thank you!!
Hinweis der Redaktion
- Welcome and thank you for attending today’s presentation on mobile trends. My name is Sasha England and I am the MLS manager at Smarter Agent, a mobile real estate technology company.
- So as you may know, mobile is here and mobile is now. First I want to touch upon why mobile should matter with you.
- And since mobile app usage is continuing to grow, so is the traffic. There was a 65% growth in data traffic from 2013-2014. By 2019, the data traffic is going to grow 10x from what it is today.
- And that leads me into why apps have now dominated mobile web, and are the new trend. The fact that apps make lives easier means that users like to use them. So when your clients are out there using their apps, they are doing so because it makes their lives that much easier. Apps command 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day. Mobile web continued to decline, averaging just 14% of the US mobile consumer’s time, or 22 minutes per day. Apps create a different experience then mobile web, utilize phone features for a better user interface. For example when you go to your Facebook app and want to post a picture, you can utilize your phone’s camera feature right there. If you go to your real estate app and find a house you love and want to know how to get there, the device will use your phone’s map feature to get you there. And when you are ready to contact your agent, you can simply click on a contact button which utilizes the phone feature of your mobile device. Apps really are meant to make the mobile experience that much better. Connects you family friends and network
- US consumer spends 2 hours and 42 min. per day on mobile devices (up 2.5% from 2013) Apps like Pinterest, Snapchat, Instagram, Facebook have received world wide adoption. These apps are similar in that they allow their users to share photos. Just by allowing users to share photos to specified people, they have changed the way we now communicate, share experiences, interests and develop relationships. These apps can help you in real estate because they allow you to connect to your clients one to one or in groups. Another important reason why mobile matters to you and everyone around you is because it makes lives easier and more efficient. When you woke up this morning, did you check the weather via your weather app or did you go to your browser and type in www.weather.com? Think about how your clients feel when they are out driving around a neighborhood looking for a house, do they want to go to their browser, type in the address of the house they are standing in front of to get that listing information or do you want them to go to their real estate app and get instant gratification right then and there?
- Now that I just graduated am in the process of becoming a realtor, I know that there are things I can do to help me become a more successful agent then the next agent and I do believe that being a mobile agent is the most important. People have become more visual and pictures and sharing has become more and more important.
- A lot of sharing a lot of communications with the apps, here are some interesting ways people are doing so:
- There are tons of apps out there that will make your live as an agent that much better. You can also encourage your clients to use apps to help build those relationships and help continue communication and increase your leads and sales. For example, here are some great photo sharing apps that will help you and you clients see the possibilty in homes: Snapseed: user-friendly photo app with advanced editing tools Takes: allows the user to take photos and have them turned into video 360 Panorama: This app allows the user to take panoramic photos of any scene Diptic: Most advanced photo collage app, combine photos to create before-and-after images or more in-depth collages No longer does real estate need to be stale, the more you do, the better tools you use, the more fun you have with it, I believe the better return you will have and the great thing out there is most apps are free.
- Then you have apps that can enhance your open houses. Capture and manage leads Photos and videos at broker listing Set the mood with Spotify or Pandora Interesting photos and fun videos help gain repeat visits to your social media sites, your photos and videos should be more than just the standard listing photos
- Then you have apps that can enhance your open houses. Capture and manage leads Photos and videos at broker listing Set the mood with Spotify or Pandora Interesting photos and fun videos help gain repeat visits to your social media sites, your photos and videos should be more than just the standard listing photos
- Then you have apps that can enhance your open houses. Capture and manage leads Photos and videos at broker listing Set the mood with Spotify or Pandora Interesting photos and fun videos help gain repeat visits to your social media sites, your photos and videos should be more than just the standard listing photos
- Then you have apps that can enhance your open houses. Capture and manage leads Photos and videos at broker listing Set the mood with Spotify or Pandora Interesting photos and fun videos help gain repeat visits to your social media sites, your photos and videos should be more than just the standard listing photos
- Use mobile to engage with your clients in real time on social media FaceBook mobile gets 10x the activity as web access “More people are starting to understand that mobile is a great opportunity for us,” Zuckerberg said. “Today, there is no argument. Facebook is a mobile company.” People are getting more apps to help make tools to edit/create video and share, that is what you need in re to be able to take a photo, edit and share.
- So let’s wrap this up by going over my favorite app out their, your MLS app!
- As of May 2014, the MLS app is seeing:
- So if you are not sure what the MLS app is, this is it, this is what it looks like, they just recently updated their logo and the graphics are now HD! The app will allow you and your clients to easily search for listings by GPS City State Zip code MLS #
- And the app is social media friendly Users can share listings on Facebook and Twitter as well as send listings via email and text Details can include: Picture of the property Summary Realtor information Mobile web link to single property page This ties back into what we mentioned before, that it is important to be able to share listings, engage your clients and be accessible by giving them instant gratification and access to great tools.
- And the great thing that your MLS did for you, is that everytime someone like me, who wants to move to CA, downloads the app, finds a home I love, I can easily click on the contact button and email or call the listing agent, meaning that just by your MLS having an app, you get free leads! And I am now really considering moving to CA now that I have had a chance to experience it a few times, so don’t be surprised if one day you get a call from me!
- But what is even more exciting is that we have some new and exciting features to announce!! Ability to search Open Houses by specific date New iPad app with slide out grid view Coming this June: Search by specific statues
- Well thank you for your time today, if you are interested in learning more about mobile or want to learn the special that your MLS is having for you to get your own app, meet me at the booth. Enjoy the rest of your day!
- Well thank you for your time today, if you are interested in learning more about mobile or want to learn the special that your MLS is having for you to get your own app, meet me at the booth. Enjoy the rest of your day!