1. Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved

2. The “Whats Next” in Cause Marketing
Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved

3. 02

4. 02
BUSINESS OVERVIEW
• Business Sectors: a web-based platform that revolutionizes
cause marketing
• Founded: 2009
• Employees: 3 (founders)
• Current Investment: $150,000 founder convertible bridge
• Stage: Pre-Alpha / Seed Startup
• Investment Goal: $750,000
• Launch Date: July 2010

5. 03

6. 03
OUR MISSION
Strong Brands—engaging with Individual Consumers—investing in Life Changing Projects
...building a Lifestyle of Giving!

7. 04

8. 04
THE PROBLEM
Brands are spending record amounts on Cause Marketing but
campaigns are:
• Costly, cumbersome, and high-risk
• Failing to create authentic customer relationships or drive sales

9. 04
THE PROBLEM
Brands are spending record amounts on Cause Marketing but
campaigns are:
• Costly, cumbersome, and high-risk
• Failing to create authentic customer relationships or drive sales
WHY
• Struggle to meet customers where they are (social media)
• Inherent limitations (duration, charities, individual control)
• Approaches like “VOTE FOR ME” not engaging individuals
• Often perceived as inauthentic; brand trust remains low (15%)

10. 05

11. 05
THE SOLUTION
The Glue Network - A unique web platform that leverages the
power of social media to revolutionize cause marketing.

12. 05
THE SOLUTION
The Glue Network - A unique web platform that leverages the
power of social media to revolutionize cause marketing.
HOW IT WORKS
• Brands launch Cause Related Marketing (CRM) campaigns and
give dollars back to consumers as they shop or participate in
any number of brand initiated actions

13. 05
THE SOLUTION
The Glue Network - A unique web platform that leverages the
power of social media to revolutionize cause marketing.
HOW IT WORKS
• Brands launch Cause Related Marketing (CRM) campaigns and
give dollars back to consumers as they shop or participate in
any number of brand initiated actions
• Individual consumers use the Glue platform to redeem and
direct brand dollars into any of the non-profit projects they
choose to support

14. 05
THE SOLUTION
The Glue Network - A unique web platform that leverages the
power of social media to revolutionize cause marketing.
HOW IT WORKS
• Brands launch Cause Related Marketing (CRM) campaigns and
give dollars back to consumers as they shop or participate in
any number of brand initiated actions
• Individual consumers use the Glue platform to redeem and
direct brand dollars into any of the non-profit projects they
choose to support
• After directing funds to a project, a broadcast containing the
brands link and the project is automatically sent out to the
consumers friend base through the other social networks they
participate in online (Facebook, Twitter, etc...)

15. 05
The Solution Snapshot THE SOLUTION
The Glue Network - A unique web platform that leverages the
power of social media to revolutionize cause marketing.
HOW IT WORKS
• Brands launch Cause Related Marketing (CRM) campaigns and
give dollars back to consumers as they shop or participate in
any number of brand initiated actions
• Individual consumers use the Glue platform to redeem and
direct brand dollars into any of the non-profit projects they
choose to support
• After directing funds to a project, a broadcast containing the
brands link and the project is automatically sent out to the
consumers friend base through the other social networks they
participate in online (Facebook, Twitter, etc...)
*Brands not only gain incredible loyalty by being a catalyst for
doing good, but they also gain authentic access into the peer-to-
peer conversations their consumers are having with friends and
followers online

16. 06

17. 06
THE RESULT
CAMPAIGNS THAT DO GOOD & DRIVE
BUSINESS SYMBIOTICALLY!
• Simplifies, automates, and reduces risk
• Creates authentic customer connections, brand value, and sales

18. 06
THE RESULT
CAMPAIGNS THAT DO GOOD & DRIVE
BUSINESS SYMBIOTICALLY!
• Simplifies, automates, and reduces risk
• Creates authentic customer connections, brand value, and sales
• Offers a rich suite of pre-vetted non-profit projects
• Allows consumers to give to the ones that matter most to them

19. 06
THE RESULT
CAMPAIGNS THAT DO GOOD & DRIVE
BUSINESS SYMBIOTICALLY!
• Simplifies, automates, and reduces risk
• Creates authentic customer connections, brand value, and sales
• Offers a rich suite of pre-vetted non-profit projects
• Allows consumers to give to the ones that matter most to them
• Amplifies reach by enabling consumers to promote the projects
and brands they support through their social networks

20. 06
THE RESULT
CAMPAIGNS THAT DO GOOD & DRIVE
BUSINESS SYMBIOTICALLY!
• Simplifies, automates, and reduces risk
• Creates authentic customer connections, brand value, and sales
• Offers a rich suite of pre-vetted non-profit projects
• Allows consumers to give to the ones that matter most to them
• Amplifies reach by enabling consumers to promote the projects
and brands they support through their social networks
• Strengthens connection by reporting on the impact the
customer and brand have made together

21. 07

22. 07
THE MARKET
Brand Marketing Budgets
CAUSE MARKETING SPENDING: $1.6 billion in 2010
• Fastest growing category of sponsorship spending
SOCIAL MEDIA SPENDING: $1.1 billion in 2010
Cause Social Media • Expected to reach $3.2 billion by 2012
Marketing Market
$1.6 billion $1.1 billion SOCIAL MEDIA USERS: 400 million+
2010 2010
• More than half use social media to make buying or charitable
giving decisions
*Consumer expectations of companies’ Corporate Social
Responsibility (CSR) have increased while perceived performance
has declined

23. 08

24. 08
PARTNERS
• Glue Network partners include selected Blue Chip non-profits
• To participate, non-profits undergo a rigorous vetting process

25. 08
PARTNERS
• Glue Network partners include selected Blue Chip non-profits
• To participate, non-profits undergo a rigorous vetting process
• Once vetted, partners can upload shovel-ready projects into 9
categories

26. 08
PARTNERS
• Glue Network partners include selected Blue Chip non-profits
• To participate, non-profits undergo a rigorous vetting process
• Once vetted, partners can upload shovel-ready projects into 9
categories
• Partners are committed to providing notification of project
completion

27. 08
PARTNERS
• Glue Network partners include selected Blue Chip non-profits
• To participate, non-profits undergo a rigorous vetting process
• Once vetted, partners can upload shovel-ready projects into 9
categories
• Partners are committed to providing notification of project
completion
BENEFITS TO PARTNERS:
• Allows them to attract younger supporters and others seeking
satisfaction of project-level giving
• Enables charities to easily deploy a collective giving model
• Provides mechanism to maintain ongoing connection with
donors

28. 09

29. 09
REVENUE MODEL
GLUE REVENUE 1: CRM Program Service Fee
• Basic administrative of 15%- 25% of campaign dollars
• Varies based on campaign scope, complexity, and value
• Justified by value of automation and unique consumer-brand
connection

30. 09
REVENUE MODEL
GLUE REVENUE 1: CRM Program Service Fee
• Basic administrative of 15%- 25% of campaign dollars
• Varies based on campaign scope, complexity, and value
• Justified by value of automation and unique consumer-brand
connection
GLUE REVENUE 2: Peer-to-Peer Marketing
• Brands pay when users broadcast to their peers through social
networks

31. 09
REVENUE MODEL
GLUE REVENUE 1: CRM Program Service Fee
• Basic administrative of 15%- 25% of campaign dollars
• Varies based on campaign scope, complexity, and value
• Justified by value of automation and unique consumer-brand
connection
GLUE REVENUE 2: Peer-to-Peer Marketing
• Brands pay when users broadcast to their peers through social
networks
• Broadcasts include project and brand links and produce highly
targeted impressions (CPM), clicks (CPC), or other action sought
by the brand (CPA)
• For brands that link to a specific product campaign, affiliate
sales revenue will be generated

32. 10

33. 10
GO-TO-MARKET STRATEGY
CORE GOAL: TO SECURE “ANCHOR TENANTS” ACROSS
MULTIPLE CONSUMER GOODS VERTICALS
• Launch with 3-6 anchor brands; secure 12 by end of year one
• Anticipate “test and learn” brand engagement
• Seek out trial with variety of brands and campaigns (corporate
giving, brand campaign, product promotion/pay-per-sale,
companies with/without evolved CSR strategies
EMPLOY A DIRECT SALES MODEL:
• Test idea of reputable agencies as channel partners

34. 11

35. 11
FINANCIAL SNAPSHOT
BREAK EVEN
*Low cost model leverages other people’s resources

36. 12

37. 12
YES COMPETITIVE LANDSCAPE
Within Brand Fueled Giving Platforms, the existing models have
Sales Margin Biz Models three basic features:
• General brand sponsorship of platform
Brand-Fueled Giving Platform • Awarding of “points, credits, karmas” to users based on action
• Allocation of donations based on conversion of points
Examples Include:
• Shopkick: Mobile shopping play whose first application
LOW HIGH
DONOR EMPOWERMENT Causeworld allows users to earn “karma points” by engaging in
shopping behavior on their mobile phone
BRAND INVESTMENT APPEAL
• Everywun: Users engage in online activities to earn points
• Social Vibe: Users post personalized badges on social networks
Online Giving Platforms
to earn points
Charity Awareness Programs Unlike Glue, none of the existing models contemplate:
• Direct brand-consumer connection
• Funding at project level and project completion reporting
• Unique brand driven users and traffic
NO
• Robust social network broadcasting, and creation & monetization
of new real-time advertising inventory

38. 13

39. 13
PRODUCT ROADMAP
Year 1 Year 2 Year 3
GENERAL PRODUCT • Increase Automation • Mobile Apps • Enhanced User Profiling
ENHANCEMENT “Philanthropic DNA”
• Facebook App
FEATURES WITH • Advertising on Glue site • Corporate giving • Self-service portal for
REVENUE UPSIDE programs(foundations) small-to-medium
*Not included in • Marketing to Glue users businesses
financial projections who “opted in” • Employee giving programs
• Self-service revenue from
• Data mining and analytics individuals (gift cards)
based reporting

40. 14

41. 14
MANAGEMENT TEAM
SCOTT HANCOCK: Founder and Chief Visionary Officer
As the founding visionary behind Glue, Scott Hancock is the brand’s architect, chief creative director, and expert on social media, brand positioning and effective
next generation communication. Scott founded and grew Risen Magazine, a progressive examination of art and culture, to international newsstand distribution.
Through his over 5 years of work with brands and non-profits under the agency banner “Glue,” he proved his expertise in producing authentic cause related
brand impact.
GREG HAWKINS: Co-Founder, Investor and Chief Executive Officer
Greg Hawkins joined with Scott and Christian to found Glue as an experienced business executive with a proven record of leading high growth and start-up
companies. Notably, he served as Chairman and CEO of buy.com where he was recognized as a pioneer and expert in aggregative online retailing. Under Greg’s
leadership at buy.com, sales grew from $125m to $787m and the company completed it’s final $165m round of venture funding and a successful IPO in March of
2000. Before joining, buy.com, Greg spent nearly 10 years with Ingram Micro, and during his tenure as Senior Vice President of Worldwide Sales and Service,
Ingram Micro’s sales grew from $1 to $30 billion.
CHRISTIAN BUCKLEY: Co-Founder, Business Development and Charity Operations
Christian is a veteran business lawyer and entrepreneur with a unique ability to fuse legal expertise, business knowledge, and common sense strategic
application. Early in his career, Christian practiced in the Corporate and Employment groups of Cooley Godward Kronish, LLP and Gunderson Dettmer, LLP.
Christian frequently consults on non-profit organization and strategic planning matters and is a noted writer and speaker on theological and humanitarian issues.
Prior to co-founding Glue, Christian served as the CEO of Covered Images, Inc., a leading multinational action sports media services company.
Partners: Lightmaker Group - Interim CTO & IT
*Actively engaged advisors with expertise in digital media, brand marketing, operations, finance and sales.

42. 15

43. 15
ACCOMPLISHMENTS
Formed Glue Network, Inc. as a Delaware Corporation in 2009
Validated business model and product concept with organizations
that both sell and buy social media and cause marketing
solutions, as well as industry players in this space
Secured interest from 4 brand companies for anchor tenant
test campaigns
• Many others in discussions
• Target list identified in each of 15 verticals
Secured commitments from 12 top-rated charities
• 10 others in discussions
• Master agreement developed
Developed product prototype and development roadmap
• Corporate identity / brand look & feel created
Developed initial staffing plan
• Attracted angel investor as CEO

44. 16

45. 16
MILESTONES
• Close this $350,000 seed round
• Complete development of web technology and beta - June 2010
• First revenue customer - June 2010
• Key Management (sales, IT, controller) - June 2010
• Transfer web development in-house - July 2010
• Public launch with Anchor Tenants - August 2010
• First campaign completed - September 2010
• Further validation of assumptions
• Lessons learned incorporated into product development road
map

46. 17

47. 17
INVESTMENT OPPORTUNITY
CURRENT SOUGHT:
Seed Stage: $350,000 convertible bridge at market discount
• Beta finished, key hires, customer tests ready for launch
Future Funding: $400,000 Series A round
• to fund U.S. launch and sales expansion
EXIT STRATEGY:
M&A transaction in the next 3 to 5 years
Potential Acquirers:
• Social Networks: Facebook, Twitter, MySpace
• Internet Properties: Google, Yahoo, AOL, eBay
• Large Advertising Agencies: McCann, Omnicom, Grey

48. 18

49. 18
SUMMARY
Glue Projected Profit & Donations THIS IS A BIG IDEA!
• BRANDS - Addresses a significant pain by allowing them to
easily execute cause marketing campaigns that produce
authentic connections and results
• PEOPLE - Helps brand consumers discover their own power to
make a difference in the world and to engage others in the
process
• CHARITIES - Helps brand consumers discover their own power
to make a difference in the world and to engage others in the
process
TEAM HAS MOMENTUM
• Committed charity partners
• Interested brands
• Experienced management on-board
OPPORTUNITY IS FINANCIAL + PHILANTHROPIC
• Model leverages resources Glue doesn’t have to own to
generate rapid revenue and user growth
• Drives millions of dollars toward the world’s needs

50. Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved

51. Thank You!
Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved