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Design for needs

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Design for needs

  1. 1. DESIGN FOR NEEDS gamification to persuade Valentina Rao @ Ranj Glas Werkt Workshop 10.06.2013 v@playfulpandas.org
  2. 2. PhysicalVS Psychological Maslow’s hierarchy of needs Only when basic needs are fulfilled, it is useful to address the higher ones Body Mind
  3. 3. IntrinsicVS Extrinsic Motivation
  4. 4. Self-growthVS gratification Liking Social Proof Authority Scarcity Source: D. Pink, Drive, 2009
  5. 5. What game mechanics for what needs? Challenges -> self actualization Endorsements -> social proof Badges -> scarcity Free play -> autonomy
  6. 6. Now you try it! • take five cards from each of the two decks • compare cards with posters: do the game mechanics help fulfill a psychological or a physical need? Self-growth? Social proof? • now you have your behavior change strategy clear, put those game mechanics to action!
  7. 7. Now you try it! • take five cards from each of the two decks • compare cards with posters: do the game mechanics help fulfill a psychological or a physical need? Self-growth? Social proof? • now you have your behavior change strategy clear, put those game mechanics to action!

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