The Role of
Digital Agriculture

To create a transparent
data-powered certification
ecosystem for a safe food
supply chain.
Project Mission

Project Profile
• Project Acronym: TheFSM
• Project title: The Food Safety Market
• Starting date: 01/02/2020
• Duration: 36 months
• Instrument: H2020-ICT-2019-2, ICT-13-2018-
2019: Supporting the emergence of data
markets and the data economy
• Contribution of the European Union: €4.8
million
The Food Safety Market:
an SME-powered industrial data platform to boost
the competitiveness of European food certification

Positioning of TheFSM

Consortium
11 PARTNERS FROM
9 EU COUNTRIES &
2 NON-EU COUNTRY INVOLVED (Egypt and Jordan)

10 Pilots where food companies and their supply chain stakeholders will test, improve and drive the
adoption of the data platform and the linked software tools.
Pilots
10 countries:
• Greece
• Netherlands
• Italy
• Romania
• Croatia
• Poland
• Serbia
• Cyprus
• Egypt
• Jordan

For TheFSM project AGRIVI will be releasing a
new version of an existing farm management
system (AGRIVI 2.0) to serve producers that wish
to exchange certification-relevant data with their
inspectors and buyers, through simple,
automated and robust data exchange workflows
that respect their data ownership and rights.
AGRIVI’S role

AGRIVI’S role
Activities during the Project:
• Integrate, extend and pilot supplier data
sharing capabilities in AGRIVI
• Design, setup, involve and mobilise
existing clients that will participate in
innovation and piloting activities in
Croatia, Serbia and Poland and
coordinate pilots for partners pilot
participants
• Contribute to 3rd party software
integration, data models and
interoperability, data population &
localisation of data

Reducing Yield Loss & Food Waste
WEATHER & PEST RISK ALERTS
Identify risks on fields in real-time and protect crops timely
ü Reduced yield loss ü Secured quality ü Higher profitability ü Lower emissions

Reducing Use of Nitrogen
PRECISION AGRICULTURE
Apply fertilizers in the right amounts, at the right time, on the right place.
ü Reduced evaporation ü Reduced input use ü Higher profitability ü Lower emissions

Optimized Fuel & Energy Consumption
OPTIMIZATION OF FARMING ACTIVITIES
Switch from traditional to data-driven activity planning
ü Lower fuel usage ü Lower input usage ü Higher profitability ü Lower emissions

Reducing Postharvest Waste
SECURING FOOD SAFETY COMPLIANCE
Managing agriculture supply chains and global eco-systems
ü Compliant CPP use
ü Safe harvest
ü Less waste during QC
ü No product recalls
ü Higher profitability
ü Lower emissions
RECALL
QUALITY
CONTROL

+ MANY MORE
Supporting Great Customers in 100+ Countries

Purpose-Driven & Meaningful Job
CONFIDENTIAL
12

The Change Starts From Each One Of Us
Buy UGLY
food
Reduce MEAT
at least 1 day
Stop
FOOD WASTE
at home
Demand
TRACEABILITY
to know what
you eat

Thank you.