Corporate events ppt

Corporate
Seminars Conferences Launches Exhibitions

By: Prateek Reen

Copyright © 2012 BSI. All rights reserved.

Requirements

• Agenda
• Program Manager
• Marketing Executive
• IT team for marketing tools and support
• Trusted vendors for collaterals
• Expert Speakers
• Funds
• Event Registration/ Desk Manpower
• Arranging Sponsors

Copyright © 2012 BSI. All rights reserved. 2

Rudyard Kipling's poem:
I Keep Six Honest Serving Men "I keep six honest serving-men
(They taught me all I knew);
Their names are
What and Why and When
And How and Where and Who“

Decide upon What service is to be promoted analysing the need Why this particular
service and When would be the right time to hit the market . To reach out to the target
audience How should be known considering Where would you find them by adopting
the right strategy and Who will be the right person or the influencer or the decision
maker who can help you achieve your target.


Overview

Response Arrangement of Onsite Event
Management Event logistics management

Integrated Approach


Response Management

Final Database to drive attendance

Send Emails

Follow up- Phone calls

Reminders
Final confirmation by phone

Final list of delegates


Response Management- Outreach

Mail
Campaigns

Multiplier
Event Organisations
Social Media Microsite (Chambers
Registration and
Associations)

Online
Marketing


Event Logistics

• Venue
• Food and Beverage Arrangement
• Stage- Design, fabrication and set up
• Branding
o Stage Backdrop
o Plasma displays
o Banners
o Podium
o Registration Desk
• Audio and Visual arrangements
• Preparation of Delegate Kits and Badges

Sample Venue Setup


Onsite Management

• Registration desk management
• Distribution of delegate kits & badges
• Coordination with Hotel and Vendors
• Event Photography
• Interaction with delegates/ exchange business cards


Event Management is the process by which an event is

Planned
Prepared
Produced

Process Followed: Plan

• Research and analyze the need and scope of the service and business growth opportunity
in the region.

• Independent: Organized by BSI wholly.

• Joint: Organized by BSI jointly with any organization.

• Type of event: Seminar, Conference and Delegate meet.

• Decide which type of organizations are to be invited


Follow ups for confirmation:


Prepare

• Data from different sources for inviting participants:
o External database- Directories, CD’s
o Data of clients from SFDC
o Data of any event conducted in past
o Data from BSI executives of existing or new clients, future prospects
o Data provided by the organization conducting the event jointly
• Sending e-invite: On final list of filtered data
• In case of joint event invites can be sent by both BSI and the joint organization on
individually owned database.
• Spreading Awareness:
• Web presence
• Information on social networking accounts of BSI (Facebook,Twitter)
• Google add words
• Brochures/Leaflets with the invite


Follow ups for confirmations:

• Tele-calling, event queries and receiving payments for paid event.

• Meet target number of participants with confirmations.

• Making final list of registrations and tentative participants and guests.

• Get copy of speakers presentation


Produce

• Post Event Activity

• Send note of thanks for participation through mail, hard copies
• Share presentations of speakers on demand, add details of a point of contact for any
query
• Compile data of Questionnaires
• Add the attendee list of the event on SFDC
• Put them on circulation of E-mailers of the products of their interest
• Sales team to follow up with leads


THANK YOU


Corporate events ppt

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