The business plan and profit calculation of Hakuna Matata

1. Africa to the doorsteps of
Poland.
Hakuna
Matata

2. Hakuna Matata is the native African
phrase which means "No Worries". Our
company aims to become the distribution
center of African product and cultural
community. To allow anyone to:
Company
Purpose
Get the products with
the great quality from
Africa, such as Foods,
Spices, Textile, etc.
Have the knowledge
and experience in
African culture.
Enjoy and gather
around with African
Community in Poland.

3. Lack of place which provide the product
from Africa (such as store, restaurant,
etc.) and the imported product from
Africa (to avoid the running out of stock)
Problem 1
Lack of venue for African community
Problem 2
Lack of place which provide the information,
knowledge and experience about African
culture, which might cause the culture
shock and negative perspective.
Problem 3
Lack of PR and Marketing for the African
product and service.
Problem 4
Problems

4. PITCH
DECK
V
1.0
Provide the product and shopping
experience to the customer. To
introduce, guiding and let the customer
be closer to the African culture.
Solution 1
Provide the space which will conduct the
various activities for everyone, regarding
the African Culture, such as workshop,
class, exhibition, meeting and sharing,
etc.
Solution 2
Provide the channel to promote the
information and product campaign to
the market, by using the traditional and
digital marketing.
Solution 3
Solutions

5. 5,000 - 10K
1,100 - 2,500
The number of Afro-Polish who live in Poland.
The number of Afro-Polish who live in
Mazovian Region, Poland
Market Size
Target 1: The African People
Target 2: The Locals
Target 3: The Business Owner
Target 4: The Tourist
• Who mainly live in Warsaw, Poland. For both working
and studying purpose.
• The Polish people and others residents who live in Warsaw.
• The product and store owner who would like to be part
of the community.
• The restaurant: African food.
• Others professionals who would like to conduct
activities for the customer.
• The people who come to travel in Warsaw, Poland
Target 5: The Young Generations
• The people who are 23-38 years old in 2019 and also
the people who were born from 1997 onward, will be
considered as Millennial and the young generation

6. Tako African Kitchen
Company name
Competitors Maghreb
African Moroccan Vegetarian Friendly
Tako African Kitchen
African Cuisine Warsaw, Poland
Stół Powszechny
African Polish European Cuisine, Gallery
$$-$$$
$
$$
Warsaw, Poland
Warsaw, Poland
Maghreb Stół Powszechny

7. Event Venue
Shop
Restaurant
Product and Service
African Food
and Beverage
Bistro and Bar African Product Gallery and
Community Space

8. Business Model
Hakuna Matata African Bistro, Bar and
Community will be the space for people to
gather the authentic African product and
experience. Hakuna Matata’s business activity
will be conducted in 3 section: Restaurant, Shop and
Rental Venue Space. In each activity, Hakuna
Matata will earn the gross margin in different
values. The restaurant will earn by 0.25 (25%)
from the selling price, The Shop will earn 0.29
(29%) and The Venue Space will earn 0.40 (40%)
from the rental price.
Description
Gross margins (per piece)
= 380-266.56/380 = 0.29 (29%)
Section 1: Shop
E.g. African Dress
Gross margins (per dish)
= 20-15/20 = 0.25 (25%)
Section 2: Restaurant
E.g. Ebbeh Soup
Gross margins (per hour)
= 500-300/500 = 0.40 (29%)
Section 3: Venue Space
E.g. Art Workshop

9. The Team
Oumou Niare
Operation Director
Maria Mashauri
Financial Director
Esther Atiemoh
Marketing Director
Biruk Gebremichael
Technology Director
Akharapon
Thanyagaset
Managing Director

10. Financing: Scenarios, ROI and BEP
Best Case Scenario
Net Profit Margins = 30.23%
Cashflow Margins = 84.31%
Factors Base Case Best Case Worst Case
Investment +10% -10%
Material and Supply
Cost -5% +5%
Marketing Cost -5% +5%
Equipment Cost -5% +5%
Sales 1,200,000 +10% -10%
Total Outflows 1,135,800 1,112,910 1,158,690
Total Inflows 1,450,000 1,595,000 1,305,000
Net Profit Margins 21.67% 30.23% 11.21%
Cashflow Margins 94.65% 84.31% 107.29%
Worst Case Scenario
Net Profit Margins = 11.21%
Cashflow Margins = 107.29%
Base Case Scenario
ROI = 125.68%
Best Case Scenario
ROI = 175.31%
Worst Case Scenario
ROI = 65.03%
The Break Even Point
BEP = Fixed Cost/Contribution Margins
= 678,000/(113.44+5+1000)
= 678,000/1,118.44 = 606.20
the amount unit of product
and service which need to
be sold
Return On Investment (ROI)
Break Even Point (BEP): Base case.
606
Financial Forecast
• Total Investment from owners = 250,000 PLN
• Total Revenue = 1,200,000 PLN
• Profit before Taxation = 950,000 PLN
• Profit after Taxation = 646,000 PLN
Summary

11. Appendix

14. Logo Business
Name card

15. Posters

16. Hakuna Matata Shop
• Hakuna Matata shop will have numerous articles such as
fresh food stuffs, fashionable items: oil painting, dashiki clothes
and accessories, African dress, wax, handmade customs,
African earrings, bracelets, necklaces, rings etc..
• We will have decoration items like African traditional mask
from several tribes like the Dogon in Mali, Mossi in
Burkina, Fulani from Ethiopi etc.
• Traditional African fabrics such as bogolan, bazin
Description
Capacity
100 Standing Area 325 𝒎𝟐
African Groceries
• Cooked Foods
• Dry Items
• Fresh Items
• Others
• Spices
African Décor and Accessories
• Decoration
• Kitchen
• Living Room
• Shoes & Briefcases
African Wears and
Beauty
• Men and Women
• Jewelry
• Fabrics
Price Breakdown Example : African Dress
Cost of Operation (per product) = 266.56 PLN
• Based Price = 188 PLN
• Cost of shipping = 37.56 PLN
• Tax (Duty) = 41 PLN (22% of based price)
Selling Price (per piece) = 380 PLN
• Value Added Tax = 23 %
• Retail margins = 29 %
• Duty = 22 %
• COGs = 26 %
Net Profit (per piece) = 113.44 PLN
Gross margins (per piece)
= 380-266.56/380
= 0.29
= 29%

17. Hakuna Matata Bar and Restaurant
• Hakuna Matata Bar and Restaurant is a modern African
restaurant situated in the heart of Warsaw. The menu
combines the vibrant flavors of authentic African cuisine,
with modern culinary techniques and European influences.
• The team also use a mixture of Polish seasonal ingredients,
and spices imported from Africa, to create contemporary
African cuisine. Hakuna Matata Bar and Restaurant will
also serves a selection of African teas and coffees, as well
as fresh juices and smoothies.
Description
Capacity
African Foods
• Starters, Appetizers.
• Soups and Stews
• Rice Dishes
• Meat and Fish
• Special Dishes
Price Breakdown Example : Ebbeh Soup
Cost of Operation (per dish) = 15.00 PLN
• Cost of Ingredients = 6.5 PLN
• Cost of service = 8.5 PLN
Selling Price (per dish) = 20.00 PLN
• Value Added Tax = 23 %
• Retail margins = 29 %
• Duty = 22 %
• COGs = 26 %
Net Profit (per piece) = 5.00 PLN
Gross margins (per dish)
= 20-15/20
= 0.25
= 25%
100 seated Area 200 𝒎𝟐
Beverages
• Soft Drinks
• Cocktails
• Coffees and Teas

18. Hakuna Matata Venue Space
Hakuna Matata Venue is a versatile place that
can be freely arranged depending on the needs
of the event or event being organized. The open
space of the hall is a great location for photo
sessions and film sets. It is also ideally suited for
organizing unconventional press meetings, workshop,
product presentations, events and pop-up stores.
Description
Capacity
100 Standing 50 seated Area 100 𝒎𝟐
Food and drinks
• Catering via venue
• Alcohol from venue
• Own drinks allowed
• Meeting catering
• Dinnerware
Technology
• Wi-Fi
• Projector or similar
• TV / Screen
• Professional sound system
• Basic sound system
Venue type
• Restaurant
•Co-working Space
• Multi-purpose
• Workshop
• Gallery
Event types
• Party
• Meeting
• Conference
• Fair / Exhibition
• Performance / Show
Cost of Operation (per hour) = 300 PLN/hr
• Rental of the space = 100 PLN
• Cost of equipment = 40 PLN
• Cleaning Service = 40 PLN
• Security Service = 40 PLN
• Utilities (Electricity, Water) = 80 PLN
Selling Price (per hour) = 500 PLN/hr
• PR and Marketing (additional) = 2000 PLN/event
• Staff/Assistant (additional) = 40 PLN/hr per person
Net Profit (per hour) = 200 PLN/hr
Gross margins (per hour)
= 500-300/500 = 0.40
= 40%
• Minimum hour per event = 5 hours
• Minimum income per event = 2500PLN

19. Financial: Base Scenario
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
CASH INFLOWS
Investment 250,000 250,000
Sales 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
- Restaurant 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
- Shop 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
- Venue Space 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Total Inflows 350,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,450,000
CASH OUTFLOWS
Materials and Supplies 45,650 30,650 30,650 30,650 30,650 30,650 45,650 30,650 30,650 30,650 30,650 30,650 397,800
-Restaurant 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
-Shop 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 127,800
-Venue Space 15,000 0 0 0 0 0 15,000 0 0 0 0 0 30,000
Marketing 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Legal and Accounting 6,000 0 0 0 0 0 6,000 0 0 0 0 0 12,000
Equipment 12,000 0 0 0 12,000 0 0 0 12,000 0 0 0 36,000
Salaries of Employees 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 486,000
Rental cost 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Total Outflows 121,150 88,150 88,150 88,150 100,150 88,150 109,150 88,150 100,150 88,150 88,150 88,150 1,135,800
Net Cash flows 228,850 11,850 11,850 11,850 -150 11,850 -9,150 11,850 -150 11,850 11,850 11,850 314,200
Opening Balance 0 185,450 150,900 119,350 87,800 44,250 56,100 46,950 58,800 58,650 70,500 82,350
Closing Balance 185,450 197,300 162,750 131,200 87,650 56,100 46,950 58,800 58,650 70,500 82,350 94,200
Net Profit Margins
(Total Inflow-Cost/Net Sale) = 21.67%
Cash Flow Margins
(Operating outflows/Sales) = 94.65 %

20. Financial: Best Scenario
Net Profit Margins
(Total Inflow-Cost/Net Sale) = 30.23%
Cash Flow Margins
(Operating outflows/Sales) = 84.31 %
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
CASH INFLOWS
Investment 275,000 275,000
Sales 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,320,000
- Restaurant 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
- Shop 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
- Venue Space 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Total Inflows 375,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,595,000
CASH OUTFLOWS
Materials and Supplies 45,650 30,650 30,650 30,650 30,650 30,650 45,650 30,650 30,650 30,650 30,650 30,650 377,910
-Restaurant 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
-Shop 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 127,800
-Venue Space 15,000 0 0 0 0 0 15,000 0 0 0 0 0 30,000
Marketing 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 22,800
Legal and Accounting 6,000 0 0 0 0 0 6,000 0 0 0 0 0 12,000
Equipment 12,000 0 0 0 12,000 0 0 0 12,000 0 0 0 34,200
Salaries of Employees 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 486,000
Rental cost 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000
Total Outflows 121,150 88,150 88,150 88,150 100,150 88,150 109,150 88,150 100,150 88,150 88,150 88,150 1,112,910
Net Cash flows 253,850 11,850 11,850 11,850 -150 11,850 -9,150 11,850 -150 11,850 11,850 11,850 339,200
Opening Balance 0 185,450 150,900 119,350 87,800 44,250 56,100 46,950 58,800 58,650 70,500 82,350
Closing Balance 185,450 197,300 162,750 131,200 87,650 56,100 46,950 58,800 58,650 70,500 82,350 94,200
Best Case Scenario
ROI = 175.31%

21. Financial: Worst Scenario
Net Profit Margins
(Total Inflow-Cost/Net Sale) = 11.21%
Cash Flow Margins
(Operating outflows/Sales) = 107.29 %
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
CASH INFLOWS
Investment 250,000 225000
Sales 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1080000
- Restaurant 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
- Shop 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
- Venue Space 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Total Inflows 350,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1305000
CASH OUTFLOWS
Materials and Supplies 45,650 30,650 30,650 30,650 30,650 30,650 45,650 30,650 30,650 30,650 30,650 30,650 417,690
-Restaurant 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 252,000
-Shop 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 10,650 134,190
-Venue Space 15,000 0 0 0 0 0 15,000 0 0 0 0 0 31,500
Marketing 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 25,200
Legal and Accounting 6,000 0 0 0 0 0 6,000 0 0 0 0 0 12000
Equipment 12,000 0 0 0 12,000 0 0 0 12,000 0 0 0 37,800
Salaries of Employees 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 40,500 486000
Rental cost 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180000
Total Outflows 121,150 88,150 88,150 88,150 100,150 88,150 109,150 88,150 100,150 88,150 88,150 88,150
1,158,69
0
Net Cash flows 228,850 11,850 11,850 11,850 -150 11,850 -9,150 11,850 -150 11,850 11,850 11,850 314,200
Opening Balance 0 185,450 150,900 119,350 87,800 44,250 56,100 46,950 58,800 58,650 70,500 82,350
Closing Balance 185,450 197,300 162,750 131,200 87,650 56,100 46,950 58,800 58,650 70,500 82,350 94,200
Worst Case Scenario
ROI = 65.03%