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Pay Per Click (PPC) Advertising

A brief presentation on Pay Per Click (PPC) advertising functions

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Pay Per Click (PPC) Advertising

  1. 1. PAY PER CLICK ADVERTISING THANASISPAPAPOSTOLOU AUGUST 2016
  2. 2. PPCADVERTISING SEM SEOPPC CONTEXT
  3. 3. PPCADVERTISING Pay Per Click (PPC) is an internet advertising model designed to direct traffic to websites. With PPC the advertiser pays the publisher a fee each time their ad is clicked. DEFINITION
  4. 4. PPCADVERTISING The most common form of PPC ads are displayed in search engine result pages (SERPs) PLACE
  5. 5. PPCADVERTISING Websites with relevant content Social Media Platforms PLACE
  6. 6. PPCADVERTISINGHOW IT WORKS 1 2 3 Advertisers Pool
  7. 7. PPCADVERTISING Keyword Search CAMPAIGN DESIGN & STRUCTURE Budget Campaign Structure Campaign Ad Group Ad Group Ad Keyword Keyword Keyword Ad Keyword Keyword Keyword
  8. 8. PPCADVERTISINGGOALS & METRICS Impressions Clicks Click Through Rate (CTR) = Clicks / Impressions Cost Per Click (CPC) = Total Cost / Clicks Conversions Quality Score ROI
  9. 9. PPCADVERTISINGOVERVIEW Instant results Total control over campaign & budget Targeted Pay only for performance Low entry costs
  10. 10. PPCADVERTISINGGOALS & METRICS Thank you !

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