Texting is the missing communication tool you need to bring your business fully into the mobile world. And we're not talking about the old-school short-code mass text messaging of 2007. This is a new approach to business texting, focused on creating quality relationships, starting meaningful conversations, and organically promoting customer engagement. The Business Texting Framework boosts your inbound and outbound conversion rates by using conversational text messages at strategic points throughout your contacts’ journey. This framework helps you elevate your use of text messaging to engage, qualify, connect, and nurture customers. https://textus.com/framework/

2. The entire business
landscape has shifted.

3. We now live in a
mobile world.

4. People today are
on-the-go and expect
things on-demand.

5. But the way we’ve
been trained to work
hasn’t caught up.
Phone calls go ignored and emails unanswered.
People respond to
phone calls
Avg. email
response rate5% 3%

6. So, how do we fix this?
How do we adapt?

7. We set out to enable a faster
way to do business and build
better relationships.

8. Instead of relying on phone
and email, now you can text
message contacts in real-time.

9. As a result, we’ve been
able to speed up your
business process.
**http://blog.hubspot.com/sales/sales-statistics#s
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***http://blog.hubspot.com/sales/sales-statistics
#sm.00000j6089nx9zcnqw30tg19wgzju
*http://www.silverpop.com/Documents/Whitepa
pers/2015/Email-Marketing-Metrics-Benchmark
-Study-2015-Silverpop.pdf

10. And after 3 years of
text-enabling businesses,
we’ve decided to share our
framework with you…

11. The Business Texting Framework by TextUs
Introducing The Business
Texting Framework by TextUs

12. The Business Texting Framework by TextUs
1. You engage with your contact for the first time.
2. You qualify the contact and determine if there is a good fit.
3. You connect and close the deal.
4. You continue to nurture the relationship after your contact has become a
customer.
The 4 Stages of The Business
Texting Framework

13. Let’s breakdown how to use
texting at each stage of your
customer’s journey.

14. ● Promote that your business
number is text-enabled
● Texting outreach replaces cold
calls and emails
● Personalized Group Broadcast
Campaigns increase outreach
The Business Texting Framework by TextUs
How to use texting at each stage of your customer’s journey.

15. ● Texting replaces slow email
and phone follow-up
● Group Broadcast responses
start 1-to-1 conversations
● Save text templates of
qualifying questions
The Business Texting Framework by TextUs
How to use texting at each stage of your customer’s journey.

16. ● Add texting into your phone,
email, and social communication
● Multi-User numbers allow teams
to managing convos
● Text links to mobile-friendly web
pages and content
The Business Texting Framework by TextUs
How to use texting at each stage of your customer’s journey.

17. ● Build deeper more personal
relationships with texting
● Schedule texts for important
reminders and dates
● Ask for referrals via texting
your top promoters
The Business Texting Framework by TextUs
How to use texting at each stage of your customer’s journey.

18. Continue reading for a deeper
look into our framework.

19. 1. Engage
How to increase contact
outreach, create value and
establish trust with texting.
Engage stage goals:
1. Establish trust -- the foundation for
building the relationship
2. Provide high-value touches that don’t
require a lot from your contacts
3. Impress -- you want them to like you!

20. Here’s how to apply texting in the
Engage stage:
● Promote that your business
number is text-enabled
● Texting outreach replaces cold
calls and emails
● Personalized Group Broadcast
Campaigns increase outreach
1. Engage

21. Now you can promote that
your business numbers are
text-enabled

22. Increase outreach to
contacts with Personalized
Group Broadcasts
Use Personalization fields to
merge in the contact’s first
name into your Templates

23. “We got more responses sending 40 text messages than we did
sending 1,000 emails. It’s also much more efficient because people
respond more quickly to text messages than emails. It just works.”
LiquidAgents Healthcare cut outreach
time in half and boosted response rates
2,777% over phone and email.
David McKenzie
Director of Talent Advisory @ LiquidAgents Healthcare

24. 2. Qualify
How to speed up slow
email and phone
follow-up with texting.
Qualify stage goals:
1. Gather more information
2. Find out if the prospect is a good
fit for your product or service

25. Here’s how to apply texting in the
Qualify stage:
● Group Broadcast responses
start 1-to-1 conversations
● Texting replaces slow email
and phone follow-up
● Save text templates of
qualifying questions
2. Qualify

26. Group Broadcast responses
convert to 1-to-1 conversations

27. Texting replaces
slow email and
phone follow-up

28. Save and share text
templates of qualifying
questions
Share team-wide approved
TextUs Templates to
streamline your process.

29. “Over the past couple of years, we’ve been looking for a
solution that brings our communication strategy to another
level. We found that in TextUs.”
TalentBurst improved global
communication, streamlined payroll,
and achieved a 91% response rate.
Baljit “Brian” Gill,
Founder & CIO/COO @ TalentBurst

30. 3. Connect
How to use the power of
texting in a multi-channel
communication approach.
Connect stage goals:
1. Build the foundation of lasting
rapport
2. Give contacts the info, tools, and
trust they need to close the deal

31. 3. Connect
Here’s how to apply texting in the
Connect stage:
● Add texting into your phone,
email, and social communication
● Multi-User numbers allow team
collaboration to manage convos
● Text links to mobile-friendly web
pages and content

32. Add texting to boost your phone,
email, and social communication

33. Multi-User numbers allow team
collaboration to manage
conversations
TextUs Team Collaboration
allows multiple users to manage
your business texting

34. Text links to mobile-
friendly web pages
and content

35. “Our sales volume has increased, and we can
attribute this success directly to using TextUs.”
Mindbody’s sales team connected
with more prospects and got a
54% response rate.
Eric Grayson
Merchant Sales Specialist @ Mindbody

36. 4. Nurture
How to grow happy
customers into your
brand advocates.
Nurture stage goals:
1. Delight your existing customers
2. Encourage them to become
your best referrals

37. 4. Nurture
Here’s how to apply texting in the
Nurture stage:
● Build deeper more personal
relationships with texting
● Schedule texts for important
reminders and dates
● Ask for referrals via texting your
top promoters

38. Build deeper more
personal relationships
with texting

39. Schedule texts for
important reminders
and dates
Set up your Group Broadcasts and
individual messages ahead of time
with TextUs Schedule Messages

40. Ask for referrals via texting
your top promoters

41. “Our first group broadcast text message yielded
a 60%+ response rate within an hour.”
Hamilton-Ryker increased response
rates to over 60%, grew their associate
pool, and boosted referrals with TextUs.
Tammie Patterson
Area Manager @ Hamilton-Ryker

42. TextUs is on a mission
to reinvent modern business
communication.

43. Ready to get your team texting? Visit textus.com to learn more.