TextMaster released the Global Champions Study in order to understand how businesses manage their global expansion and what makes a successful international company. This infographic gives a brief summary of the finding. For the full study, visit https://www.textmaster.com/global-champions-white-paper

1. Global Champions Study
Source
Thank you to our partners
TextMaster
Global Champions Study
IE Club
Reseau Entreprendre
France Digitale
Numa
100 000 Entrepeneurs
Infographic created by:
35%35%
38%
Consumer
Goods
Fashion/
Luxury/Textile
Software/
Apps
Conducted by
The TextMaster Global Champions Study aims to understand how different
businesses manage their international activities to find the common factors that
make a successful global company.
online businesses have
A majority of online
businesses expand
abroad the fastest
(in 1 year)
more sales abroad than
traditional companies
Companies are active in
Companies with
bilingual leadership
and multicultural
teams have 2x more
international sales
countries on average
3x
6
Businesses with multilingual
websites have
more international sales
5x
industries with
the highest global
sales as a portion
of total sales
industries
that expand
internationally the
fastest
2.3 years
2 years
2.5 years
Web/Comm/
PR Agency
Travel/
Tourism
Software/
Apps
North America and Europe have significantly
different localization approaches
Download the complete study on textmaster.com
3 out of 4 companies translate
their websites in Europe
Less than half translate their
websites in North America
Profile of a global champion
• 2 to 5 years old
• High online sales
• Ecommerce industry
• Website translated into 5 or more languages
• Bilingual director
• More than 10 nationalities internally
Key steps for
successful
international
expansion
5 1. Analyze your target market
2. Analyze your resources
3. Translate your website & localize details
4. Adapt to the region, not just the language
5. Provide multilingual customer support