Terrena Carriman

Greater New York City Area United States

Global Social Media Manager, Strategy & Ecommerce

Advertising / Marketing / PR

• Thought-leadership - Drive transformational growth via digital platforms across Avon’s 70+ markets, 17 million fans and 6 million representatives, critical to Avon’s strategic growth agenda in Beauty, Fashion and Skincare. Develop strategies for cohesive brand messaging across markets and platforms. Establish benchmarks and best practices. • Analytics & Reporting - Develop social media dashboard to monitor program health across Avon’s global social presence. Establish KPI’s and reporting standards. Generate audits, whitepapers and infographics; communicate quarterly insights to local teams. • Digital Business Model - Drive holistic management process by identifying oppor...