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Five Account-Based Marketing Strategies to Rock Your Next Campaign

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Here are five easy strategies to help you scale your next account-based marketing (ABM) campaign.

Veröffentlicht in: Marketing
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Five Account-Based Marketing Strategies to Rock Your Next Campaign

  1. 1. 5 Ways AdTech Can Scale Account-Based Marketing
  2. 2. Author Bio Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today’s marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, and global companies. Most recently, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. @sangramvajre
  3. 3. Can you deploy account-based marketing at scale?
  4. 4. YES!
  5. 5. Awareness Among Named Accounts Identified a list of target companies with your sales counter part and get your message in front of your customers in every way possible. Can this drive greater alignment and results? 7% More Connects
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  7. 7. Put Nurturing “On Steroids” Imagine turning you email campaigns into account-based campaigns on the fly. What will that do to your pipeline numbers? 9% More Demos
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  9. 9. Wake The Account And Not Just A Lead Marketers spend so much time and money on getting leads but only a few convert into opportunities. What if you can find a new champion in your target company? 5% More Conversions
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  11. 11. Follow-up on the entire account for the next 90 days instead of just contacts and leads that you scan. Will the power of account targeting drive more opportunities? Going Big On Events 7% More Opportunities
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  13. 13. “Always On” Air-Cover Campaign When a prospect converts into a lead, instantly start putting your message in front of the entire account and continue to be top of mind. Can ABM help you close more deals? 9% More Closed-Won
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  15. 15. B2B ABM At Scale – Use Cases Going Big On Events Wake The Account And Not Just A Lead Put Nurturing “On Steroids” “Always On” Air-Cover Campaign Awareness among Named Accounts1 2 3 4 5
  16. 16. 5 Ways AdTech Can Scale Account-Based Marketing Download eBook Now! Learn how SalesLoft, Insightpool, Salesforce, RenterUp, and Kevy scaled their account-based marketing campaigns through advertising automation.