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Over_Under. Il progetto

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Un progetto di incontro e formazione tra Over50 e Under30 per creare matching professionali, finalizzati alla creazione e/o implementazione d'impresa.

Veröffentlicht in: Business
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Over_Under. Il progetto

  1. 1. Il Matching professionale tra generazioni
  2. 2. L’idea • Il progetto Over_Under si propone di realizzare un format di incontro professionale tra persone di generazioni diverse,gli Over50 e gli Under30. • Le competenze,l’esperienza,ma anche la creatività della generazione dei “Padri e delle Madri” infatti può e deve sposarsi con le idee e le energie della generazione dei “Figli e delle Figlie”. • L’obiettivo del progetto è facilitare l’incontro e agevolare la creazione di nuove imprese e nuovi sentieri professionali di successo.
  3. 3. L’occupazione Over50 • Nel 2013 gli ultracinquantenni attivi erano poco più di 7 milioni, dei quali 6,6 milioni occupati. • La differenza rispetto al 2008 fa registrare quasi 1.070.000 persone occupate in più. • Nel quinquennio 2008-2013 si assiste però a un tasso di disoccupazione riferito ai soggetti che rientrano in questa fascia di età che passa dal 3,1 al 6,2%. Fonte: Adapt,2014
  4. 4. Le start-up Over50 • In UK il 6,5% degli Over50 si mette in gioco con una start-up di sua creazione;il dato Under30 è del 6% (fonte:GEM,2014). • In Italia nel 2013,gli Over50 che hanno deciso di avviare un’attività sono stati più di 13 mila. • Da settembre 2008 a oggi,solo tra le ditte individuali, se ne contano 120 mila,aperte tutte da soggetti Over50 (di cui il 57,1% uomini). • Le passioni latenti incidono sul settore di attività scelto, più che una valutazione del mercato. Fonte: Adapt,2014
  5. 5. Occupazione e start-up Under30 • I dati Istat relativi al luglio 2014 mettono in evidenza un tasso di disoccupazione nella fascia di età 15-24 anni pari al 42,9%. • Secondo i dati della fondazione italo-americana MindThe Bridge, il tasso di mortalità delle giovani start-up innovative (attualmente 2.497,secondo l’elaborazione della Camera di Commercio) supera l’80%. • La frammentazione degli investimenti in tali iniziative ha portato alla nascita di 30 incubatori sul territorio nazionale.
  6. 6. Il progetto: l’idea • Gli Over50 che decidono di intraprendere una nuova attività in proprio,sono in costante aumento, su tutto il territorio nazionale. • I dati sulla disoccupazione giovanile e i numeri delle start-up nella fascia Under30 mostrano la necessità di un approccio più solido e sistemico alle iniziative da finanziare. • Serve dunque un format dove si possano incontrare idee ed esperienze delle due fasce generazionali, finalizzate alla creazione e/o all’implementazione di impresa.
  7. 7. Il progetto: gli strumenti Perchè questo format diventi una vera e propria opportunità di matching,occorre che vengano sviluppati: • un ambiente digitale di presentazione e scoperta degli attori coinvolti; • momenti di incontro fisico presso sedi istituzionali e private; • sessioni formative per aiutare i tanti della generazione Over50 che hanno bisogno di superare il gap di conoscenza degli strumenti digitali.
  8. 8. L’ambiente digitale • Un luogo aperto ai partecipanti al progetto e sviluppato all’interno dei social media più opportuni - Facebook e LinkedIn - così da consentirne maggiore visibilità e maggiore uso. • Un contesto moderato da un community manager che accolga i partecipanti,animi le conversazioni, favorisca le opportunità di matching. • Un ambito che valorizzi i momenti fisici e i contenuti che ne sono emersi a vantaggio di tutti.
  9. 9. Gli incontri fisici • Molteplici ambiti pubblici (Camere di Commercio, associazioni di categoria) offrono occasioni di incontro per gli Over50 anche con iniziative di formazione finanziata. • Un gran numero di incubatori, spazi coworking,ecc… sono diventati il punto di riferimento delle giovani start-up innovative. • Il format qui immaginato mira a realizzare incontri fisici comuni, tali da favorire la crescita dei partecipanti, la conoscenza e la condivisione delle idee imprenditoriali.
  10. 10. Le sessioni formative • Il progetto richiede che,online e in presenza,gli Over50 e gli start-upper Under30 valorizzino al meglio la loro professionalità. • Sessioni formative sull’uso degli strumenti digitali debbono essere pensate per gli Over50:una ricerca Ipsos 2012 afferma che il 90% degli Over54 non usa la Rete. • Le nuove tecniche di personal branding debbono essere promosse presso entrambe le categorie generazionali a vantaggio del loro percorso imprenditoriale.
  11. 11. Under meet Over
  12. 12. Il format Un incontro fisico tra Over (manager,imprenditori,liberi professionisti) e Under (startupper,giovani imprenditori,liberi professionisti) con l’obbiettivo di creare, attraverso la reciproca conoscenza, matching professionali finalizzati alla creazione/implementazione di un progetto d’impresa. Under meet Over
  13. 13. L’incontro la struttura • Barcamp Gli Under hanno a disposizione 3 minuti per presentare il proprio progetto alla platea. • Speed-dating Gli Under si posizionano e gli Over ruotano; hanno a disposizione 5 min per chiedere chiarimenti agli startupper e proporre idee e miglioramenti. • Plenaria Condivisione dei matching avvenuti. Under meet Over
  14. 14. Il primo evento realizzato Un incontro tra Over50 (manager, imprenditori, liberi professionisti) e Under30 (startupper, giovani imprenditori), con l’obiettivo di creare matching professionali finalizzati allo sviluppo di un progetto d’impresa. Under meet Over Lunedì 30 marzo 2015, ore 18.00 Palazzina Liberty Largo Marinai d’Italia Milano info@overunder.eu www.facebook.com/overmeetunder Con il patrocinio di Saluto dell’Assessore CristinaTajani Introduzione della serata a cura di Andrea Boscaro e Teresa Cardona Raccontiamoci in 3 minuti Barcamp a disposizione degli Under30 per esprimere l’idea di business e la visione del mercato. Incontriamoci e confrontiamoci Speed-dating fra Under30 e Over50. Aiutati da una segnaletica che indica l’area di interesse, gli Under30 potranno incontrare gli Over50 per 5 minuti ciascuno, così da produrre un confronto e potenziali “matches”. Sintesi e chiusura della serata 18.00 18.15 18.30 19.00 19.45 Evento a cura di http://overmeetunder.tumblr.com
  15. 15. Il primo evento realizzato
  16. 16. Cosa succede dopo Gruppo Facebook come luogo di condivisione per: • nuovi ingressi e nuove opportunità • confronto con esperti • corsi e iniziative di sviluppo personale  • organizzazione di nuovi eventi Under meet Over
  17. 17. Per saperne di più http://overmeetunder.tumblr.com info@overunder.eu www.facebook.com/overmeetunder

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