Top mobile shopping apps and shopping insights

1. MOBILE AND SHOPPING INSIGHTS
AND APPS
CONTACTS
[1] Simon@TenThousand.ca +1(888)559-1159 ext 3
[2] Alistair@TenThousand.ca +1(888)559 1159 ext 4
Thursday, 15 March, 12 1

2. Mobile
&
Shopping
2
Thursday, 15 March, 12 2

3. Mobile
• Mobile will soon be bigger than desk/home
computers
3
Thursday, 15 March, 12 3

4. Mobile will soon be bigger than desk/home computers
(Source:
Morgan
Stanly
Research
2010) 4
Thursday, 15 March, 12 4

5. Japan social networking trends show how quickly mobile
can overtake desktop internet access
(Source:
Morgan
Stanly
Research
2010) 5
Thursday, 15 March, 12 5

6. Mobile is becoming social media lifeline
• The
New
York
Times
iPhone
applica9on
recently
added
sharing
func9onality
which
• Sales
of
smartphones
on
the
rise
as
allows
a
user
to
easily
broadcast
an
ar9cle
people
seek
to
feed
their
social
media
across
networks
such
as
Facebook
and
TwiDer.
addic9ons
on
their
mobile
devices. Many
websites
already
support
this
func9onality,
but
it's
likely
that
we
will
see
an
increase
in
user
behavior
as
it
becomes
more
mainstream
for
people
to
share
with
networks
what
they
used
to
do
with
e-­‐mail
lists.
6
Thursday, 15 March, 12 6

7. • Using
mobile
devices
in-­‐store
to
help
make
a
final
decision
on
an
item
is
a
newer
and
notable
influence
along
the
purchase
path:
The
study
found
38%
of
US
shoppers
said
they
used
their
mobile
devices
to
help
make
a
final
decision
to
make
a
store
purchase.
And
31%
of
those
polled
purchased
a
new
item
aQer
using
their
phone
in-­‐
store.
This
finding
signifies
the
rise
of
yet
another
media
channel
in
the
convoluted
path
to
purchase
7
Thursday, 15 March, 12 7

8. Mobile is revolutionizing shopping
8
(Source:
Morgan
Stanly
Research
2010)
Thursday, 15 March, 12 8

9. Buying Process: Crowdsourcing Styles, Better
• Companies
like
StyleHop
are
allowing
fashion
merchants
and
buyers
to
leverage
crowdsourcing
to
get
forward-­‐looking,
fast-­‐turnaround,
predic9ve
analy9cs
that
drama9cally
improve
their
style
picking
capabili9es
helping
retailers
pick
more
produc9ve
inventory,
leading
to
lower
markdowns,
higher
profits
and
a
beDer
selec9on
for
fashion-­‐hungry
consumers.
• FashioStake
allows
customers
to
invest
in
a
designer
or
a
brand
by
pre-­‐ordering
the
items.
That
way,
the
company
allows
the
designers
to
produce
to
order,
instead
of
pushing
quan99es
that
may
not
sell
later.
This
minimizes
the
risk
and
allows
informed
planning
of
the
produced
quan99es
9
Thursday, 15 March, 12 9

10. Online Shopping: Smarter Tools Mean Fewer
• MyShape
matches
shoppers
with
items
that
correspond
to
their
personal
measurements
and
preferences
and
pushes
clothes
to
them
online.
• Fits.me
is
a
Virtual
FiWng
Room
that
helps
to
solve
the
single
biggest
problem
for
apparel
e-­‐
commerce:
that
consumers
can’t
try
the
clothes
on
before
they
buy.
The
site’s
shape-­‐shiQing
robo9c
mannequin
takes
your
body
measurements
and
mimics
your
shape
so
that
you
can
see
exactly
how
clothing
would
fit
you.
10
Thursday, 15 March, 12 10

11. In-store Shopping: Collecting Data to Maximize
Purchases
• Novitaz
created
a
complete
pla[orm
for
tracking
and
managing
in-­‐store
customer
experience
by
offering
a
unique
device
with
an
ac9ve-­‐RFID
chip
embedded
into
a
credit
card
or
loyalty
card,
which
shows
consumer
loca9on.
It
also
requires
a
mobile
phone
to
communicate
with
the
consumer.
The
pla[orm
provides
session
metrics
about
consumer
preferences,
which
can
then
be
compiled
into
a
customer
profile
so
later
offers
can
be
tailored
individually
• ShopKick,
instead
of
supplying
the
customer
with
a
special
device,
relies
on
their
exis9ng
mobile
phones.
In
this
case,
the
main
implementa9on
is
done
on
the
retailer’s
side
—
ShopKick
installs
devices
in-­‐store,
similar
to
Wi-­‐Fi
access
points,
and
the
device
sends
inaudible
audio
signals,
which
interact
with
a
phone’s
microphone.
The
offers
get
sent
to
the
phone,
which
include
the
ability
to
earn
points,
Facebook
currency,
song
downloads,
and
instant
giQ
cards
that
can
be
redeemed
in-­‐store.
11
Thursday, 15 March, 12 11

12. Media Coverage: Tracking Influence on Sales
12
Thursday, 15 March, 12 12

13. • SnapTell
allows
you
to
take
a
photo
of
the
cover
of
any
CD,
DVD,
book,
or
video
game,
and
the
applica9on
will
automa9cally
iden9fy
the
product
and
find
ra9ngs
and
pricing
informa9on
online,
even
brick
and
mortar
store
loca9ons.
13
Thursday, 15 March, 12 13

14. • Canon
tapped
direct
digital
marke9ng
soQware
and
service
provider
Kno9ce
to
power
the
mobile
Web
and
2D
bar
code
technology.
Labels
containing
a
MicrosoQ
Tag
2D
bar
code
have
been
placed
on
select
Canon
products
at
retailers
such
as
Best
Buy
and
Staples.
• Consumers
or
store
associates
can
use
a
smartphone
to
scan
a
MicrosoQ
Tag
that
launches
a
device-­‐op9mized
mobile
microsite.
The
site
contains
user-­‐generated
ra9ngs
and
reviews,
video
product
demonstra9ons
and
detailed
product
informa9on
14
Thursday, 15 March, 12 14

15. • QR
codes
are
a
specialized
version
of
a
two-­‐dimensional
bar
code.
QR
codes
are
intended
to
be
scanned
by
the
camera
on
a
mobile
phone,
providing
a
fast
and
easy
way
to
transfer
informa9on.
• The
customer
can
use
the
QR
Reader
on
his
smartphone
to
get
detailed
informa9on
about
the
product
he
is
considering.
He
can
read
consumer
reviews,
compare
features
with
similar
products,
and
e-­‐mail
details
to
a
friend
who
might
be
giving
advice
15
Thursday, 15 March, 12 15

16. 16
Thursday, 15 March, 12 16

17. ABOUT
Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as [1] an uber
business-toolbox, [2] an innovative sales & marketing channel, and [3] a critical customer loyalty and advocacy
engine.
SOME CLIENTS
[1] British Airways [2] Expedia [3] Knightsbridge [4] Macquarie Bank
WHY
[1] Staff have +10,000 hours of relevant Internet & Business experience ensuring bleeding-edge Internet
solutions.
[2] Solutions are highly measurable and are accompanied by transparent actionable analytics.
[3] Higher returns on internet-spend are demanded by clients and delivered by TenThousand.
PRACTICES
[1] Social Media: Monitoring, Influencing and Management.
[2] Search: Prospect/Lead Generation, Qualification and Conversion.
[3] Customer: Profitability Growth, Journeying, Loyalty, Advocacy.
[4] Business: New Sales Channels, New Markets, New Online Businesses.
CONTACTS
[1] Simon@TenThousand.ca +1(888)559-1159 ext 3
[2] Alistair@TenThousand.ca +1(888)559 1159 ext 4
Thursday, 15 March, 12 17