In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Millennials are a driven, motivated group, but concern about the quality, access and type of education remains very important to them. Here, we begin to learn why.

1. Telefónica Global
Millennial Survey:
Section 5_
…And Education Is Also
a Major Concern
telefonica.com/millennial
s

2. 2
Methodology
Region /Country Sample size MOE
US United States 1,000 ± 3.1
Western
Europe
Spain 500 ± 4.4
UK 501 ± 4.4
Germany 500 ± 4.4
Latin
America
Mexico 501 ± 4.4
Brazil 500 ± 4.4
Argentina 500 ± 4.4
Chile 500 ± 4.4
Peru 300 ± 5.7
Venezuela 250 ± 6.2
Colombia 300 ± 5.7
Ecuador 300 ± 5.7
Uruguay 300 ± 5.7
Panama 150 ± 8.0
Costa Rica 150 ± 8.0
Nicaragua 150 ± 8.0
Guatemala 150 ± 8.0
El Salvador 150 ± 8.0
TOTAL 6,702 ± 1.2
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30,
across 18 countries in three regions. Penn Schoen Berland conducted research from 23
June – 4 August 2014 via online survey and central recruit to online survey.
Country sample sizes are weighted to gender, age, and the percent of the population in each country
with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to
census.
Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to
rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not
identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.
Region
Sample
size
MOE
United
States
1,000 ± 3.1
Region
Sample
size
MO
E
Latin America 4,201 ± 1.5
Region
Sample
size
MOE
Western
Europe
1,501 ± 2.5

3. 3
Many are dissatisfied with the education system, particularly in
Latin America
10 11
20
29 30
37
44
47
32
15 11 10
United States Western Europe Latin America
Not at all satisfied Not very satisfied
Somewhat satisfied Very satisfied
39 41
57
57
52
67
% Saying
government
should focus
on improving
Education
System
United States
Western Europe
Latin America
Satisfaction With Education System Infrastructure Improvement
*Select answers shown

4. Latin America
4
Western Europe and Latin America cite quality as biggest issues,
while United States is more focused on affordability
Affordability
Quality of teachers
Quality of curriculum
66
53
52
United States
Quality of curriculum
Quality of teachers
Access for all
60
52
44
Western Europe
Quality of teachers
Quality of curriculum
Access to technology
69
64
61
Elements of Education System Needing Improvement
*Select answers shown

5. 5
When it comes to improving access to education, technology is part
of the solution
35
36
29
65
64
71
United States
Western Europe
Latin America
A
select few
All
“Technology has expanded access to education for…”

6. 6
Millennials believe studying healthcare, STEM fields, and business is
important in order to ensure future success
United States Western Europe Latin America
Healthcare / Medicine 17 10 9
Computer Science & Programming 16 14 14
Business 14 10 10
Engineering 8 9 18
Communications 6 6 5
Mathematics 5 5 4
Biology/Chemistry 5 5 3
Economics 3 7 8
Foreign Languages 3 11 14
Literature 3 2 1
History 2 2 1
Vocational training i.e. plumbing,
electrician, etc.
2 5 2
Physics 1 1 1
Other 15 14 9