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Telefonica 2014 Global Millennial Survey Section 1 - The Latin American Dream

In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.

This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future.

Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.

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Telefonica 2014 Global Millennial Survey Section 1 - The Latin American Dream

  1. 1. Telefónica Global Millennial Survey: Section 1_ The “Latin American Dream” telefonica.com/millennial
  2. 2. 2 Methodology Region /Country Sample size MOE US United States 1,000 ± 3.1 Western Europe Spain 500 ± 4.4 UK 501 ± 4.4 Germany 500 ± 4.4 Latin America Mexico 501 ± 4.4 Brazil 500 ± 4.4 Argentina 500 ± 4.4 Chile 500 ± 4.4 Peru 300 ± 5.7 Venezuela 250 ± 6.2 Colombia 300 ± 5.7 Ecuador 300 ± 5.7 Uruguay 300 ± 5.7 Panama 150 ± 8.0 Costa Rica 150 ± 8.0 Nicaragua 150 ± 8.0 Guatemala 150 ± 8.0 El Salvador 150 ± 8.0 TOTAL 6,702 ± 1.2 Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey and central recruit to online survey. Country sample sizes are weighted to gender, age, and the percent of the population in each country with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to census. Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations. Region Sample size MOE United States 1,000 ± 3.1 Region Sample size MO E Latin America 4,201 ± 1.5 Region Sample size MOE Western Europe 1,501 ± 2.5
  3. 3. 3 3 3 1 11 15 9 52 60 43 34 23 47 United States Western Europe Latin America Not at all satisfied Not very satisfied Somewhat satisfied Very satisfied Satisfaction With Life 86 83 90 Latin American Millennials are more satisfied with life than peers in other regions
  4. 4. 4 Latin American Millennials are more optimistic about the future than their counterparts 62 43 22 Optimism About Future: “Very Optimistic” 5050 51 49 “My Country’s Best Days Are…” 72 28 Latin America United States Western Europe Ahead Behind + -*Select answers shown
  5. 5. 5 Entrepreneurial spirit is strongest in Latin America 46 13 8 47 15 6 39 19 26 Having a stable, well-paying job Owning a home Started your own business United States Western Europe Latin America Priority Personal Accomplishments to Achieve by 2024 Industries Most Likely to Pursue: Start My Own Business 23 16 30 United States Western Europe Latin America *Select answers shown
  6. 6. 67 39 50 25 72 48 6 Latin American Millennials more likely to believe they can make a difference – locally and globally United States Western Europe Latin America Global Difference Local Difference Local Difference Local Difference Global Difference Global Difference “I believe I can make a…” *Select answers shown

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