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16 Trends for 2016

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Trends to ponder for 2016

Veröffentlicht in: Marketing, Technologie
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16 Trends for 2016

  1. 1. 1 THE INTERNET OF THINGS (IOT) IS HERE. FROM SHOWERHEADS THAT TRACK WATER USE, TOOTHBRUSHES THAT POST CAVITIES, TO FOOD ORDERING REFRIGERATORS THE NETWORK OF PHYSICAL OBJECTS THAT ARE EMBEDDED WITH SOFTWARE, SENSORS, AND NETWORK CONNECTIVITY IS GROWING BY THE DAY. (IoT) Percentage of things that could be connected to the Internet - that currently are 0.06%
  2. 2. 2 VIDEO IS DRIVING THE AMOUNT OF DATA FLOWING THROUGH THE INTERNET AND CAN NOW BE MEASURED IN ZETTABYTES (1 ZETTABYTE = 8000000000000000 MEGABITS). EVERY SECOND A MILLION MINUTES OF VIDEO IS SHARED. VIDEO ISN’T JUST AN PART OF THE ONLINE EXPERIENCE; INCREASINGLY, VIDEO IS THE INTERNET, WITH THE LIKES OF FACEBOOK GENERATING 8 BILLION VIDEO VIEWS PER DAY! ZETTABYTES OF VIDEO According to Cisco by 2019 around 2 zettabytes of video traffic. Equivalent to about 500 billion DVDs 2ZETTABYTES
  3. 3. 3 3D PRINTING AT SCALE IS GOING COMMERCIAL. AT 20 FEET LONG, 8 FEET WIDE AND 6 FEET TALL THE BAAM PRINTER IS LARGE ENOUGH TO PRINT ALMOST AN ENTIRE STRATI CAR USING ABS PLASTIC INFUSED WITH CHOPPED CARBON FIBER FOR STRENGTH. 3D PRINTING GOES XXXL Percentage of the Strati car that is 3d printed 75%
  4. 4. 4 THE 5 MOST FREQUENCY USED APPS ARE ALL MESSAGING APPS, AND THEY ARE USED MORE THAN BOTH FACEBOOK OR INSTAGRAM AND THEY WILL BE KEY IN HELPING YOU REACH A MUCH WIDER, AND MORE SHARPLY TARGETED AUDIENCE. QUASI SOCIAL NETWORKS Number of messages sent via WhatsApp daily 30BILLION
  5. 5. 5 PRE-TAIL IS WHERE CONSUMERS PLACE ORDERS FOR PRODUCTS AND SERVICES AT THE CONCEPT STAGE, AND IT’S GOING MAINSTREAM. AMAZON ANNOUNCING AMAZON LAUNCHPAD A NEW STOREFRONT THAT AGGREGATES AND SELLS PRODUCTS FROM STARTUPS AND SUCCESSFUL CROWDFUNDING PROJECTS TO MILLIONS OF AMAZON CUSTOMERS AROUND THE GLOBE. PRE-TAIL SCALES The number of venture capital firms, crowdfunding platforms and startup accelerators Amazon worked with to curate the storefront’s selection 25 PRE-TAIL eTAIL RETAIL THEN THEN
  6. 6. 6 THE IDEA OF A BIG DISTRICTS LIKE SOHO OR CHELSEA HAVE LOST THEIR DISTINCTION. EXISTING NEIGHBORHOODS ARE BEING SLICE INTO SMALLER FRAGMENTS THAT ARE ZONES OF HIPNESS RANGE FROM A COUPLE OF BLOCKS TO MAYBE ONLY A SINGLE BLOCK. MICRONEIGHBORHOODS The number of years Bleecker St took to evolve (Soho took fifteen) 3YEARS
  7. 7. 7 THE NEW RULES ARE SPEED, CONVENIENCE, AND PERSONALISATION. FROM BANKING TO VIDEO PRODUCTION INDUSTRIES ARE BEING ‘UBERED’ AS CUSTOMER JOURNEYS BECOME CENTRAL TO BRAND EXPERIENCE. ‘UBERING’ OF THINGS Value of Lending Club loans in 2015 $11.1BILLION
  8. 8. 8 STOP LIKING AND START BUYING. FACEBOOK, TWITTER PINTEREST, AND INSTAGRAM ARE ALL ADDING BUY BUTTONS ALLOW PEOPLE TO PURCHASE FROM WHEREVER THEY HAPPEN TO SPEND THEIR TIME. PUSH, CLICK, PAY Predicted value of mobile payment transactions in 2017 $721.4BILLION
  9. 9. 9 VIRTUAL REALITY IS ENTERING THE MAINSTREAM AND IS CHANGING EVERYTHING. AGAIN. PROJECTED DISPLAYS ADD A MULTI-SENSORY, INTERACTIVE ELEMENT THAT NOT ONLY CAPTURES ATTENTION BUT CREATES MORE OPPORTUNITY FOR BRAND INTERACTION. BETTER THAN LIFE Facebook has bet on a virtual- reality headset Oculus Rift $2BILLION
  10. 10. 10 MICROPLASTICS ARE THE INVISIBLE NIGHTMARE. 8 MILLION TONNES OF PLASTIC IS WASHED INTO THE OCEAN EVERY YEAR. MICRON-SCALE SYNTHETIC FIBERS, MOSTLY POLYESTER, AND ACRYLIC, HAVE BEEN DISCOVERED IN SEDIMENTS ALONG BEACHES THE WORLD OVER INVISIBLE NIGHTMARE Percent of water samples from the worlds oceans that contain microplastics 94%
  11. 11. 11 GOOGLE’S PAID SEARCH BUSINESS WAS BUILT ON A DESKTOP BROWSER MODEL. THIS MODEL (THAT GENERATES CLOSE TO 90% OF THEIR REVENUES) IS UNDER SIEGE AS MOBILE BECOMES THE WAY FOR PEOPLE CHOOSE TO ACCESS THE INTERNET. PEOPLE DON’T SEARCH ON SMARTPHONES THE SAME WAY THEY DO ON DESKTOPS; THEY TEND TO SEARCH FROM WITHIN AN APPS. GOOGLE GURGLES Percentage of time spent on mobile device that people are using Apps 86%
  12. 12. 12 HUMANS ARE THE WEAKEST LINK IN YOUR COMPANY’S SECURITY. AND HACKERS ARE NOW TAKING ADVANTAGE OF VULNERABILITIES IN CONNECTED CONSUMER DEVICES. #WEAKESTLINK Amount spent on information security in 2015 $27.4BILLION
  13. 13. 13 HAVING A SOCIAL MISSION, DOING MORE GOOD, AND NOT JUST “LESS BAD” IS NOW A CORE EXPECTATION AMONG CONSUMERS. THIS IS WHY KERING GROUP HAS TURNED ITS ATTENTION TO CLIMATE CHANGE WITH A FEATURE-LENGTH FILM CELEBRATING THE LIFE AND WORK OF FRENCH GLACIOLOGIST CLAUDE LORIUS. WHILE LEGO IS INVESTING $150 MILLION INTO RESEARCH ON SUSTAINABLE MATERIALS. LEAVE A LEGACY Ikea’s Investment into renewable energy. $1BILLION
  14. 14. 14 GRASS-FED HAS TRANSITIONED FROM MEAT TO MILK, EGGS, YOGURT, BUTTER, CHEESE, AND EVEN PROTEIN POWDERS. GRASS-FED BEEF IS HIGHER IN ANTIOXIDANTS, OMEGA-3 FATTY ACIDS, AND OTHER HEALTHY FATS WHEN COMPARED TO GRAIN-FED BEEF. GRASS-FED EVERYTHING Average amount Grass fed beef sales have grown each year over the past 10 years 25+%
  15. 15. 15 THE HONEST COMPANY IS A CONSUMER GOODS COMPANY, CO-FOUNDED BY ACTRESS JESSICA ALBA IN 2011. FOCUSED ON SUPPLYING NON- TOXIC HOUSEHOLD PRODUCTS THAT TARGET ETHICAL CONSUMERS THE COMPANY HAS grown RAPIDLY IN 2015 IT GENERATED CLOSE TO $250 MILLION IN REVENUES. IT HAS NOT COME WITHOUT GROWING PAINS; RECENTLY JESSICA HAS HAD TO PERSONALLY DEFEND HER BRAND AGAINST CLAIMS OF DECEPTIVE AND MISLEADING LABELS ON PRODUCTS. HONE$TY Valuation of The Honest Company in 2015. $1.7BILLION
  16. 16. PERFECT MOMENTSTAILORED MOMENTS OF LUXURY & CAREFULLY CURATED LIFESTYLES ARE IN. BE IT UBER BLACK MOVING PEOPLE FROM A TO POINT B IN LUXURY SEDANS, OR PRO-MILLENNIALS CREATING THE PERFECT PEACE-OF-MIND ENVIRONMENTS FOR THEIR OFFSPRING BASED AROUND FOOD, CLOTHING OR LIVING SPACES. PERSONALIZATION IS LEVERAGING BIG DATA TO TAYLOR HOW PEOPLE LIVE , CONNECT AND CREATE ‘INSTAGRAMABLE’ WORD-OF-MOUSE MOMENTS. 16 Percent of US fashion brands that use Instagram 96%

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