11. What is Social Media
Means of interactions amongst people in
which they create and share information in
virtual communities and networks
1. Interactions over an object that brings people
together
Eg. Videos on Youtube, Pictures on Instagram, Presentations on Slideshare
2. Interactions are themselves objects
Eg. Feeds on Facebook, Tweets on Twitter
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12. Why do we interact on Social Media
1. No cognitive and emotional effort to decipher non-
verbal cues
2. Unsynchronized Communication
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14. Visual Content
(Images / Videos / GIFs)
Tweets with images get 18 percent more
clicks, 89 percent more favourites and 150
percent more retweets.
Research by Buffer App
Statistics show that
• 63% of content on Social Media is made up of images
• 66% of updates on Social Media are visual content
• 50% of users have reposted a photo or video they have found online
• 54% of users have posted an original photo or video they have created
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23. Halo Effect
The Halo Effect causes people to be biased
in their judgement by transferring their
emotion about one attribute to another
unrelated attribute
Eg. Tall and good looking person would be perceived as intelligent and
trustworthy.
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43. Spread of Emotions in Social
Network
• For each happy friend you have, your
chance of being happy increases by 9%
• With an obese friend, your chance of
becoming obese is up by 57%
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