Techved Consulting - Usabilty case studies

http://www.techved.com/ @ 2013 Techved Consultinghttp://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

We have Expertise to understand your
business needs and provide apt UX
solutions for:
• Website
• Intranet
• Extranet
• Widget
• Software
• Mobile and iPad App
http://www.techved.com/
User Centric Approach
Leading UX and
Design
Consultancy
More than 15 years of UX Design Experience
Over 100 staff Worldwide
http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

Certificate of Appreciation (STC)
CII Design Excellence Award 2012
(Visual Communication)
Awards
(Interaction Des)
(Visual Communication)
UI Design Competition (Design Chef)
Silicone India
Entrepreneur year 2013 - top 50 Entrepreneurs
in Indian IT Industry

Awards
IIT Delhi
Excellence Award 2012 for Research and
Innovation
Goldman Sachs
Best Business Plan 2012

Awards
Time Research Business Leadership Awards 2013
‘Business Excellence in Innovative Website Design’

© 2013 Techved Consultinghttp://www.techved.com/
They trust us. Now you can too.
http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

Case studies on
Usability Test

Case Study 1: Magicbricks.com
Project Brief: Techved helped Magicbricks.com to understand the user behavior and
conducted usability with MB and Non MB users

Usability analysis done in Techved Consulting for Magicbricks.com
Case Study 1: Magicbricks.com

Case Study 2: Ebay
Project Brief: Techved helped Ebay. in to understand the user behavior in the checkout process and
how users perceive different elements on the website to built “Trust” .

Project Brief: www.shaadi.com is an Indian matrimonial website which helps people find a
suitable match.
User Research
Techved Design helped www.shaadi.com in Usability Testing of the website to identify issues
being faced by brides, grooms and their parents when using this website. The findings and
the solutions given by Techved Design helped the company grow its user base and revenue
many folds.
Case Study 3: Shaadi.com

End User
This profile is the user of
Business laptop.
This profile was selected
to give feedback on Dell
laptop as compared to
other competitive
laptops.
IT Pro
This profile is the
decision maker or
influencer in decision
making of what
laptops to buy in
office. They were
selected to understand
the important factors
considered when
buying laptops in
various countries.
Methodology
1. Creation of User Profiles
User Profiles were created prior to the Research to define User Segments of the product.
Case Study 4: Dell Business Laptop
User Research & Competitive Feedback

2. One to One Interview
Twenty Four participants were interviewed
about what is important to them in a good
quality Business Laptop. They evaluated 6
competitive Business laptops and
provided quality ratings of various components.

3. Analysis and Findings
Results of User Research were analyzed for Quantitative and Qualitative findings.
Content of the Report
• Key Takeaways
• Findings regarding Physical Quality of Business Laptops
• Purchasing / Evaluation Considerations
• Quality Evaluation Behaviors (IT Pros)
• Business Laptop Quality Competitive comparison
• Dell Latitude Scaled back E-series

Usability Study was conducted to understand user’s expectations, needs and their feedback
onwww.naukri.com. A comparison between naukri.com and monster.com.
Objectives
• To understand expectations, perceptions and requirements of different user profiles who
visit naukri.com.
• To understand the interruptions in task flows and errors made by users when using
naukri.com.
• Features liked / disliked on naukri.com and monster.com.
Case Study 5: Naukri.com
User Research

Case Study 6: Quikr.com
Project Brief: Techved helped Quikr conduct Usability Tests with 30 users to help understand their behavior on
Quikr.com. Users belong to one of the five different category of profiles – Job Seekers, Sellers, Buyers, Service
Seekers and Rented House Seekers. UX Team at Techved identified major usability problems and gave
recommendations on ways to improve those problems on Quikr.

Case Study 7: Freecharge.com

Project Brief: Conduct User Research to identify key pain areas of operators in hospitals
when using GE Healthcare X-Ray machines. Provide Design Solutions for the identified pain
areas in the interface. User Research was conducted in various provinces of China.
Case Study 8: GE X-Ray Machines

Enter patient’s details
Visually select organ of body to be X-rayed
Take shots of Xrays Review X-ray results
Case Study 8: GE X-Ray Machines

@ 2012 Techved Consulting@ 2012 Techved Consulting Pvt. Ltd.
Case Study 9: Cape Software
Before..
…After

@ 2012 Techved Consulting@ 2012 Techved Consulting@ 2012 Techved Consulting
Before..
Case Study 9: Cape Software
…After

@ 2012 Techved Consulting@ 2012 Techved Consulting
Before..
Case Study 10: Cigar database software
…After

1. Usability Test
2. Analysis
3. Recommendations
4. Techved Solutions
5. Retrofit Study
Retrofit Study can be availed complementary within 6 months of the Usability Test.
Services

Our company comes with experience that has seen how users behave on the internet,
how they have changed over the past years and an understanding of what is needed
right now in order to see success.
• We know how to optimize your website.
• We know what content needs to be created in order to give your website a better
chance of ranking which will reach out to more users.
• And above all, we have user behavior based solutions to maneuver your
website Traffic into a direction which will convert your prospects into Clients.
“Our knowledge of user behavior on internet will help your Business Grow”
Why Us?

Lets Begin
Contact Us : Our Global presence :
sales@techved.com
022 67421812 / 9029032997
www.techved.com
Corporate Office
6th Floor, Thakur Mall
Business Center,
Thakur Village,
Kandivali (E), Mumbai.
Melbourne Office:
Level 5.01
Collins Street
Melbourne Victoria
Australia
http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Dubai Office:
Downtown Dubai,
P.O. Box 123234,
Dubai, UAE.
http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.

Techved Consulting - Usabilty case studies

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