The document discusses key differences between retail stores and web stores, including who can buy products and when, the decisions involved in purchases, and showcasing variety. It provides recommendations for optimizing the website conversion funnel, such as using a clear logo on the landing page, displaying popular products and discounts upfront, and including customer service contact information. Additional tips include using visual product images, placing the buy button above the scroll on product pages, and engaging customers to generate content.

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Retail Store V/S Web Store

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Planning & Designing Web Store
User Interface

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What’s a web store

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Retail Store vs. Web Store
What's the difference?
Should there be difference?

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Bridge the gap between Real world and Virtual world
 Who can buy it and when / how soon do they need it?
 Decisions taken when buying that item
 Showcase Product variety
 Display total pricing upfront
 Customer Service

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Website Conversion Funnel

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Landing Page / Home Page
Well defined & Clear Logo

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Well defined & Clear Logo

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Well defined & Clear Logo

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Well defined & Clear Logo

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Landing Page / Home Page
Discounts / Deals upfront

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Discounts / Deals upfront

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Landing Page / Home Page
Display of Popular / New products

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Display of Popular / New Products

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Landing Page / Home Page
Social Media- 20 % of online purchases are made after
browsing through Social Media sites

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Landing Page / Home Page
Customer Care Numbers

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Landing Page / Search Results Page
Clear Search Box Hopefully placed on top right

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Landing Page / Search Results Page
Retain Search Keywords

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Landing Page / Search Results Page
Decision Making Information

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Decision Making Information

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Decision Making Information

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Landing Page / Search Results Page
Refine & Sorting Criteria

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Refine and Sorting Criteria

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Product Detail Page
Visuals, Visuals and More Visuals

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Visual, Visuals and More Visuals

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Product Detail Page
Action button (Buy) above scroll

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Action button (Buy) above scroll

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Product Detail Page
Upsell

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Product Detail Page
Engage customers to bring content

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Shopping Cart

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Shopping Cart

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Shopping Cart

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Check out flow

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Check out flow

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Web Store User Interface
Stop designing Pages and Start Designing Flows

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• Get to see lots of variety in a short time.
• No travel cost.
• Saves lots of time.
• More discounts and deals on items.
• Free delivery on every purchase.
• “Cash on delivery” for products.
Why people buy online?

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• Not sure with the material and size.
• Fear of Credit card number being hacked.
• Bad experience of their friends.
Why people hesitate to buy online

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• Trust to these participants is build by
- Friend’s recommendation
- TV ads was considered as a higher brand recall.
- Branded items on websites
- Cash on delivery
Trust

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•Female users takes registration more serious than male.
•Users are tired of creating usernames and passwords that they probably
forget.
•Problems with registration (shouldn’t have cumbersome series of fields
and questions) that could derail a purchase.
•Provide the help messages with what information is needed.
•Users expects the Ecommerce websites to send regular emails about
new arrivals, offers.
Registration

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